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Product Innovation Process

Product Innovation Process

A structured and consistent Product Innovation Process provides an approach for successfully developing new products or making improvements to existing products. The process helps in greatly improving their success probability. Many NPD models such as Stage-Gate®, Integrated Product Development (IPD), Waterfall, Agile, Lean, and Design Thinking have merits in application to specific product situations.

Once any specific model is selected, a PIC (Product Innovation Charter) is prepared- this provides clarity to the entire organization on what a particular innovation is and how it is intended to be carried out. PIC serves as a reference point for the organization for the entire journey of NPD.

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Co-creating innovation ecosystems in contexts of absolute uncertainty: The case of low-cost heart valves in India

JPIM Article | January 16, 2024

Co-creating innovation ecosystems in contexts of absolute uncertainty: The case of low-cost heart valves in India
Sreevas Sahasranamam, Vivek Soundararajan, Debabrata Chatterjee

The development of innovations aimed at tackling grand challenges requires the support of an appropriate innovation... [Read more]

Improving Innovation Decision Making

Viewpoint Blog | October 16, 2023

Improving Innovation Decision Making
David Matheson and Wayne Fisher PhD

When asked “How would you know a good decision if you saw one”, audience members at PDMA’s Inspire Innovation conference September 18, 2023 in New Orleans said things like “Alignment with goal and vision” and “True alignment... [Read more]

kHUB Article | July 12, 2023

The Scientific Method: Reframing An Underutilized Tool for Product Management
Mike Hyzy

While performing research for a healthcare consulting project, I stumbled upon the overview of the scientific method and thought, “There are parallels here in how we work in product management…blog” The neurons began firing, and the whiteboard was drawn... [Read more]

    Where digital meets physical innovation: Reverse salients and the unrealized dreams of 3D printing

    JPIM Article | June 09, 2023

    Where digital meets physical innovation: Reverse salients and the unrealized dreams of 3D printing
    Thierry Rayna, Joel West

    For more than three decades, enthusiasts have predicted that direct manufacturing enabled by 3D printing would inevitably supplant traditional manufacturing methods. Alas, for nearly as long, these... [Read more]

    Introduction to Exploratory Product Development

    kHUB Article | June 9, 2023

    Introduction to Exploratory Product Development
    Mary Drotar & Kathy Morrissey

    Most enterprises have difficulty developing products effectively. Typical pressures and frustrations include missed launch dates, sales goals, internal conflict, budget overruns, and the wrong products released to the marketplace. Often, the most common stressor... [Read more]

      Growing with smart products: Why customization capabilities matter for manufacturing firms

      JPIM Article | MAY 29, 2023

      Growing with smart products: Why customization capabilities matter for manufacturing firms
      Colin Schulz, Sebastian Kortmann, Frank T. Piller, Patrick Pollok

      Manufacturing firms that engage in digital transformation develop increasingly smarter versions of their tangible products to reinvigorate growth in shrinking markets... [Read more]

      PDMA Webcast: Mastering InnovationOps

      PDMA Webcast | May 18, 2023

      PDMA Webcast: Mastering InnovationOps
      Mike Bauer

      Innovation is a critical driver of business growth in today's rapidly changing marketplace. However, many businesses struggle to effectively harness innovation to achieve their growth goals. InnovationOps is a powerful methodology for achieving business growth through innovation. InnovationOps combines... [Read more]

      PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation

      PDMA Webcast | April 20, 2023

      PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation
      Mike Hyzy

      As product managers and leaders, we are relied upon and expected to develop new ideas that break barriers and support the business plans for the companies we build products for. We are also full-time firefighters, putting out... [Read more]

      Lean Product Management

      Podcast | April 7, 2023

      Three Ways to Escape Gut-Feeling and Rapidly Boost Innovation to Markets
      Ulrike Laubner-Kelleher

      Ulrike Laubner-Kelleher is a sought-after mentor, educator, and presenter on the topics of product management, innovation and teams efficiency. She helps product teams get ahead of their competitors by finding innovations quickly and developing... [Read more]

      Lean Product Management

      Podcast | April 7, 2023

      Lean Product Management
      Dan Olsen

      Dan Olsen is a returning guest to the podcast. He is a well-known product management trainer, consultant, and speaker. He is also the author of the bestselling product management book, The Lean Product Playbook. Through his talks and interactive training workshops, Dan helps companies... [Read more]

      Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry

      JPIM Article | March 13, 2023

      Different settings, different terms and conditions: The impact of intellectual property arrangements on co-creation project performance
      Anja Tekic, Kelvin W. Willoughby, Johann Füller

      Innovation-focused co-creation between companies and individual external contributors is accompanied by the challenge of managing... [Read more]

      Why We Disagree on Scrum

      Viewpoint Blog | February 7, 2023

      Why We Disagree on Scrum
      Robert Webber

      I often read through the passionate LinkedIn debates about whether Scrum has been successful. My observation is that much of the disagreement is based on the different environments in which Scrum is applied. My conclusion is that nobody’s wrong. I assert that your perspective... [Read more]

      Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry

      JPIM Article | January 30, 2023

      Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry
      Hadi Eslami, Kamran Eshghi, Farhad Sadeh

      Prior research has highlighted the performance implications of R&D alliances for innovation outcomes and the financial returns of firms. However, research on R&D alliances has yet to offer insights... [Read more]

      Hybrid innovation logics: Exploratory product development with users in a corporate makerspace

      JPIM Article | December 14, 2022

      Hybrid innovation logics: Exploratory product development with users in a corporate makerspace
      Russell E. Browder, Cole J. Crider, Robert P. Garrett

      Advances in digital manufacturing technologies have not only altered R&D processes for new product development (NPD), but they have also opened new possibilities... [Read more]

      PDMA Webcast: Product Innovation – The Next Generation

      PDMA Webcast | December 8, 2022

      PDMA Webcast: Product Innovation – The Next Generation
      Sue Burek, Søren Salomo, Kevin Caves, Bengisu Berispek, and Andrew Varvara

      Join us for an overview of PDMA’s Global Student Innovation Challenge – learn about how students, professors, entrepreneurs and practitioners use process and practices to launch successful products... [Read more]

      The Mythical MMFS

      Viewpoint Blog | November 29, 2022

      The Mythical MMFS
      Robert Webber

      Feel like a voice in the wilderness in your organization? The Minimum Marketable Feature Set (MMFS) makes so much sense. Who could argue against getting software to market faster using smaller and more frequent releases? Is the business really that dumb that they don’t get it? As a software development... [Read more]

      This Is What You Came For? University–Industry Collaborations and Follow-on Inventions by the Firm

      JPIM Article | November 18, 2022

      This Is What You Came For? University–Industry Collaborations and Follow-on Inventions by the Firm
      Paul-Emmanuel Anckaert and Hanne Peeters

      The positive impact of university–industry collaborations on firms' innovative performance is well recognized. However, to date, the existing heterogeneity within university–industry collaboration processes... [Read more]

      The Secret of Agile Motivation

      Viewpoint Blog | October 25, 2022

      The Secret of Agile Motivation
      Robert Webber

      Everyone is looking for silver bullets. There’s a lot written about the secrets of motivation. If the secrets are out, why do so many organizations have unmotivated employees who come to work and do the minimum to get by? Here’s the promised secret of Agile motivation in four words: LET THEM DO AGILE! I’ll prove... [Read more]

      When Scrum is Not Scrum

      Viewpoint Blog | October 19, 2022

      When Scrum is Not Scrum
      Robert Webber

      My book, Unlocking Agile’s Missed Potential and my LinkedIn articles have a common theme – Agile has not met expectations because of the constraints of waterfall planning. I’m going to address Scrum specifically in this article. I’ll show you that Scrum is not possible when teams are held to feature... [Read more]

      Social brokerage and productivity of users in online innovation networks

      JPIM Article | October 6, 2022

      Social brokerage and productivity of users in online innovation networks
      Satyam Mukherjee, Tarun Jain

      In this work, we investigate the impact of social brokerage on the innovation productivity of users in online innovation networks. Innovation in online networks is leveraged by coordinated interactions between the participating users. We leverage... [Read more]

      Save Agile - Stop Waterfall Planning

      Viewpoint Blog | September 30, 2022

      Save Agile - Stop Waterfall Planning
      Robert Webber

      My last article on business predictability asserts that we in software development are at a disadvantage relative to sales and manufacturing because we can’t define our output in terms of value that the business understands. Would you believe me if I told you that there is a way that you can quantify the... [Read more]

      Product Innovation Process TEDTalks with Practitioner Insights

      Viewpoint Blog | September 23, 2022

      Product Innovation Process TEDTalks with Practitioner Insights
      Rajeshwari Krishnamurthy

      In Agbogbloshie, a community in Accra, Ghana, people descend on a scrapyard to mine electronic waste for recyclable materials. Without formal training, these urban miners often teach themselves the workings of electronics by taking them... [Read more]

      Why the Business Needs Predictability from Agile

      Viewpoint Blog | September 22, 2022

      Why the Business Needs Predictability from Agile
      Robert Webber

      I’ve often heard complaints from software developers about product and project managers imposing schedules, usually at the feature level. Software predictability was never achieved with waterfall development. How was Agile going to provide predictability... [Read more]

      Customer Focused Innovation - an interview with Yann and Beat of Vendbridge

      Viewpoint Blog | September 7, 2022

      Customer Focused Innovation - an interview with Yann and Beat of Vendbridge
      Scott Burleson

      Beat and Yann, thanks for taking the time for this interview. I’d like to understand your core process, “Customer-Focused Innovation”, as I believe it would be highly interesting to our practitioner and leader members of PDMA. Let’s begin there... [Read more]

      New Product Advantage Infused by Modularity: Do Resources Make a Difference?

      JPIM Article | June 10, 2022

      New Product Advantage Infused by Modularity: Do Resources Make a Difference?
      Yazhen Xiao and Haisu Zhang

      Given the plethora of new product introductions, managers often embrace modularity (i.e., decompose product or process design into components or sub-tasks, respectively) as part of new product development (NPD). Although modularity increases overall... [Read more]

      No Innovation Without Entrepreneurship: From Passion to Practice

      JPIM Article | June 1, 2022

      No Innovation Without Entrepreneurship: From Passion to Practice
      Katharina Hölzle

      In his Catalyst article, Kenneth Kahn takes an institutional perspective on innovation and entrepreneurship, arguing that a lack of differentiation between these two terms results in a missing demarcation of entrepreneurship and innovation centers... [Read more]

      From Ego-Systems to Open Innovation Ecosystems: A Process Model of Inter-Firm Openness

      JPIM Article | February 4, 2022

      From Ego-Systems to Open Innovation Ecosystems: A Process Model of Inter-Firm Openness
      Muhammad Aftab Alam, David Rooney, and Murray Taylor

      Existing innovation management literature significantly enhances our knowledge about “What” open innovation is and “Why” it is crucial for innovating superior... [Read more]

      When to Apply Design Thinking and Lean Innovation (and when not to…)

      Viewpoint Blog | January 26, 2022

      When to Apply Design Thinking and Lean Innovation (and when not to…)
      Jan van den Ende

      Design Thinking and Lean Innovation are extremely popular today. Broadly, in the business world, people talk about MVPs (Minimum Viable Products) and Pivots when discussing activities related to innovation. Design Thinking and Lean ... [Read more]

      PPDMA Webcast: Deliberate Product Differentiation: Lessons Learned from Iconic Designs

      PDMA Webcast | JANUARY 20, 2022

      PDMA Webcast: Deliberate Product Differentiation: Lessons Learned from Iconic Designs
      Joshua L. Cohen, Shareholder and Director, RatnerPrestia

      In technology-rich and design-sensitive marketplaces, the success of a product is often measured by how well it differentiates (and how well that differentiation ... [Read more]

      Envisioning Innovation Opportunities Through Science Fiction

      JPIM Article | January 12, 2022

      Envisioning Innovation Opportunities Through Science Fiction
      Thomas Michaud and Francesco Paolo Appio

      The inherent uncertainty of the innovation process, along with the fast-changing world of technology, presents significant difficulties to modern companies. As a result, product managers and engineers are under growing pressure... [Read more]

      Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization

      JPIM Article | November 16, 2021

      Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization
      Robin Pesch, Herbert Endres, and Ricarda B. Bouncken

      While an increasing body of research is considering the role of digital product innovation... [Read more]

      Winning Innovation

      kHUB Article | October 19, 2021

      Winning Innovation
      Norbert Majerus

      Some companies view R&D and product development as a cost of doing business. It’s one more function to support with cash so that the company can continue to exist. Other companies, however, recognize that R&D is an investment... [Read more]

        Leveraging Resources for Innovation: The Role of Synchronization

        JPIM Article | October 11, 2021

        Leveraging Resources for Innovation: The Role of Synchronization
        Christina Matz Carnes, Michael A. Hitt, David G. Sirmon, Francesco Chirico, and Dong Wook Huh

        Leveraging resources to develop innovation is central to exploiting market opportunities, yet doing so is complex and fraught with... [Read more]

        New Product Development in an Entrepreneurial Company

        Viewpoint Blog | September 24, 2021

        New Product Development in an Entrepreneurial Company

        Rajeshwari Krishnamurthy

        New Product Development (NPD) is considered critical for the survival and growth of any organisation. Despite many studies, the market success rates in NPD are still appalling. According to a Product Development ... [Read more]

        Redefining Lean Product Development Principle in the world of AI/ML

        Viewpoint Blog | August 25, 2021

        Redefining Lean Product Development Principle in the world of AI/ML

        Prashant Chouhan

        Lean principle in Manufacturing is a well-known management philosophy over last many decades that primarily focuses on eliminating “Waste” in the system and achieving .... [Read more]

        PDMA Webcast: Harnessing the Power of Product Thinking

        PDMA Webcast | AUGUST 19, 2021

        PDMA Webcast: Harnessing the Power of Product Thinking
        David Boni, Product Director, Emergn

        How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product mindset can help you take ideas to market that have the greatest chances of ... [Read more]

        Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams

        JPIM Article | June 28, 2021

        Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams
        Saeed Khanagha, Henk W. Volberda, Andreas Alexiou, and Maria Carmela Annosi

        Increasingly, organizations have been employing self-managing teams to circumvent... [Read more]

        Turning the Titanic: Charting a New Course for Your Troubled Project

        PDMA Webcast | JUNE 16, 2021

        Turning the Titanic: Charting a New Course for Your Troubled Project
        Jana Axline

        One of the most expensive situations organizations face are failing projects. Understanding techniques to get an off-course project headed the right direction is critical before... [Read more]

        Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice

        JPIM Article | May 29, 2021

        Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice
        Stefano Magistretti, Lorenzo Ardito, and Antonio Messeni Petruzzelli

        Design thinking (DT) is gaining ground among academics and practitioners as a means to improve the innovativeness... [Read more]

        Good Design is More Than What Meets the Eye

        Viewpoint Blog | April 30, 2021

        Good Design is More Than What Meets the Eye
        Rajeshwari Krishnamurthy

        Is the product design effective? The need for product design is usually driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a product that needs to appeal to... [Read more]

        A Self‐Tuning Model for Smart Manufacturing SMEs

        JPIM Article | March 15, 2021

        A Self‐Tuning Model for Smart Manufacturing SMEs: Effects on Digital Innovation
        Manlio Del Giudice, Veronica Scuotto, Armando Papa, Shlomo Y. Tarba, Stefano Bresciani and Merrill Warkentin

        With the changing way people live, communicate, and work, enterprises are striving to shift their existing... [Read more]

        Appreciation for Cooper and Edgett’s Stage-Gate® Process

        Viewpoint Blog | February 24, 2021

        Appreciation for Cooper and Edgett’s Stage-Gate® Process
        Scott Burleson

        Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading... [Read more]

        Why is AGILE Product Development Process So Popular?

        kHUB Article | January 29, 2021

        Why is AGILE Product Development Process So Popular?
        Rajeshwari Krishnamurthy

        Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a... [Read more]

          Waterfall vs. Agile Product Development

          Viewpoint Blog | January 22, 2021

          Waterfall vs. Agile Product Development
          Rajeshwari Krishnamurthy

          Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development... [Read more]

          Enterprise Agility at Scale

          PDMA Webcast | January 21, 2021

          Enterprise Agility at Scale
          Parijat Singh

          Most companies are in the process of transforming to a new world of ‘Agility’. This topic intends to look at Enterprise Agility through a lens of Lean Software/Product development and principles of ‘Theory of Constraints’... [Read more]

          TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe

          Podcast | January 18, 2021

          TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe
          Chad McAllister

          This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s... [Read more]

          Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting

          JPIM Article | October 16, 2020

          Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting
          Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna

          Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as... [Read more]

          Beyond Methodologies

          PDMA Webcast | October 15, 2020

          Beyond Methodologies
          Steve Angelo-Edie

          Have you or your teams ever faced these questions, "Which agile methodology should I choose?", "I am doing the methodology, right?" "Why isn't the rest of the organization doing the same agile?", maybe even "Why isn't agile sticking?" If so... [Read more]

          How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

          JPIM Article | October 7, 2020

          How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
          Gerda Gemser and Mark A. A. M. Leenders

          There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

          Innovation Process for Radically New Products

          Viewpoint Blog | August 17, 2020

          Innovation Process for Radically New Products
          Rajeshwari Krishnamurthy

          When Sony launched the Walkman, it revolutionised the music industry. People thought that it would probably be the biggest breakthrough ever in that category until Apple came up with the iPod... [Read more]

          Innovation and Design in the Age of Artificial Intelligence

          JPIM Article | March 19, 2020

          Innovation and Design in the Age of Artificial Intelligence
          Roberto Verganti, Luca Vendraminelli and Marco Iansiti

          At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

          More Than IoT: Building a Connected Experience

          kHUB Article | March 14, 2020

          More Than IoT: Building a Connected Experience
          Devin Moore

          Consider the electronic device closest to you, probably your phone. Take some time to consider it and the parts intended for interaction. Connected products typically have a physical and digital presence... [Read more]

          Lean-driven Innovation

          PDMA Webcast | January 16, 2020

          Lean-driven Innovation
          Norbert Majerus

          Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

          Value Creation and Value Capture Alignment in Business Model Innovation

          JPIM Article | December 27, 2019

          Value Creation and Value Capture Alignment in Business Model Innovation
          David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

          Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

          PSM vs WATERFALL vs AGILE

          viewpoint blog | november 13, 2019

          PSM vs WATERFALL vs AGILE
          Clint Padgett

          The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

          The Impact of Failure and Success Experience on Drug Development

          JPIM Article | October 12, 2019

          The Impact of Failure and Success Experience on Drug Development
          Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara

          It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success... [Read more]

          The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

          JPIM Article | September 8, 2019

          The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
          Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg

          he debate over whether and how thought worlds of different departments (especially marketing and research and development... [Read more]

          Implementation of Social Innovations in Subsistence Marketplaces

          JPIM Article | September 4, 2019

          Implementation of Social Innovations in Subsistence Marketplaces
          Rinivas Venugopal and Madhubalan Viswanathan

          Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

          The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

          JPIM Article | August 24, 2019

          The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
          Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

          Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

          Design = Emotion + Function

          PDMA Webcast | April 18, 2019

          Design = Emotion + Function
          Jeevak Badve

          We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too... [Read more]

          From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation

          PDMA Webcast | February 21, 2019

          From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation
          John W. Eaton

          We often hear corporate innovation leaders encouraging their internal NPD teams to “act like a startup”…but that’s clearly easier said than done. And while founders of tech startups and “intrapreneurs” at Fortune 500... [Read more]

          Building Insanely Great Products: Six Keys to Success

          PDMA Webcast | April 20, 2017

          Building Insanely Great Products: Six Keys to Success
          David Fradin

          During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

          The Risks of Separating UI UX from Your Development Cycle

          PDMA Webcast | September 21, 2017

          The Risks of Separating UI UX from Your Development Cycle
          Ameen Mirdamadi

          During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software... [Read more]

          What Is Innovation?

          kHUB Article | January 2016

          What Is Innovation?
          David Williams and Gert Staal

          Prior to attempting to adopt innovation management as a practice within an organization, innovation as a concept must first be understood fully, since this term can mean very different things for different people. This TIM Foundation Guidebook... [Read more]

          Learning to Innovate: A Skill That Can Be — And Must Be — Taught

          kHUB Article | 2016

          Learning to Innovate: A Skill That Can Be — And Must Be — Taught
          Dr. Aruna Shekar

          There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

          Predicting Disruptive Activity

          kHUB Article | 2016

          Predicting Disruptive Activity
          Kelly Mantick

          Whenever the term “health care” appears in the media, it’s typically accompanied by “ever-changing,” “continually evolving” or some other set of descriptive terms that iterate how much the industry changes from year to year or even month to month... [Read more]

          Breaking the Mold: A Conversation with Dr. Gina O'Connor

          kHUB Article | 2016

          Breaking the Mold: A Conversation with Dr. Gina O'Connor
          Brad Barbera

          Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

          Making Innovations Happen: Fostering Innovations by Inducing Foresight

          kHUB Article | 2016

          Making Innovations Happen: Fostering Innovations by Inducing Foresight
          Teresa Jurgens-Kowal

          Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

          The Power Of Design Thinking

          kHUB Article | 2016

          The Power Of Design Thinking
          K. Scott Swan and Abbie Griffin

          Design thinking has recently emerged as a popular term in the business press. To achieve the benefits of this specific way of thinking, it is important to answer two questions... [Read more]

          Exploratory PD

          kHUB Article | 2016

          Exploratory PD
          Kathy Morrissey and Mary Drota

          We call our approach Exploratory PD® (ExPD). ExPD is an adaptive approach that identifies and drives down project risks that can result in product failure. It adapts to the changing nuances of each project, while eliminating unnecessary... [Read more]

          When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design

          kHUB Article | 2016

          When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
          Chris Murray

          In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

          How to Govern Open Innovation

          kHUB Article | 2015

          How to Govern Open Innovation
          Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

          Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

          What Product Developers Need to Know About Intellectual Property

          kHUB Article | 2015

          What Product Developers Need to Know About Intellectual Property
          Shaqir Toor

          Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

          Innovation Best Practices: Does adopting a Best Practice really make you any better?

          kHUB Article | 2015

          Innovation Best Practices: Does adopting a "Best Practice" really make you any better?
          Brad Barbera

          Part of PDMA’s mission is to uncover and disseminate best practices in new product development and innovation. Enormous intellectual effort is devoted to researching what organizations... [Read more]

          Beyond the Product: Keys to Successful Innovation in Commoditized Markets

          kHUB Article | 2015

          Beyond the Product: Keys to Successful Innovation in Commoditized Markets
          John Burns

          In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

          Innovation Process Design and Software Tool Enablement

          kHUB Article | 2015

          Innovation Process Design and Software Tool Enablement
          Noel Sobelman

          One of the most frequently asked questions I get from companies working on innovation improvement is whether they should design improved innovation processes before implementing... [Read more]

          Open Innovation (Book Review)

          kHUB Article | 2015

          Open Innovation (Book Review)
          Charles Noble, Serdar S. Durmusoglu and Abbie Griffin

          Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British... [Read more]

          2016's Best Practices for NPI and NPD Success

          Whitepaper | 2015

          2016's Best Practices for NPI and NPD Success
          Tony Lockwood

          Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective... [Read more]

          Hybrid R&D: The Path to Breakthrough Innovation

          PDMA Webcast | May 1, 2014

          Hybrid R&D: The Path to Breakthrough Innovation
          Mark Adkins

          Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is... [Read more]

          Speed Innovations to Market with Less Waste and Risk

          PDMA Webcast | April 17, 2014

          Speed Innovations to Market with Less Waste and Risk
          John Farnbach

          In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

          The Product Development Process

          kHUB Article | 2014

          The Product Development Process
          Julia Cupman and Paul Hague

          It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio will be less than five years old... [Read more]

          Intellectual Property Module: Chronological Guide for Inventors

          kHUB Article | 2014

          Intellectual Property Module: Chronological Guide for Inventors
          Center for Assistive Technology, University at Buffalo

          The road you are about to travel as an inventor or technology developer is a complex journey. Along the way you will be introduced to new terms and processes and... [Read more]

          How Lean Agile Changes the Product Manager's Job

          PDMA Webcast | November 7, 2013

          How Lean Agile Changes the Product Manager's Job
          Andy Singleton

          The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

          Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation

          pdma webcast | September 26, 2013

          Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation
          Susan Ward

          Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive... [Read more]

          Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

          PDMA Webcast | September 12, 2013

          Learn How Innovation Can Be Transformed from a Random Event into a Reliable System
          Bruce Hall

          This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering... [Read more]

          Innovation Lab: Incubating Creativity

          PDMA Webcast | February 7, 2013

          Innovation Lab: Incubating Creativity
          Chris Wasden

          How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

          Intellectual Property and Product Development

          PDMA Webcast | February 12, 2013

          Intellectual Property and Product Development
          Peter Stewart, Bruce Schelkopf and Louis Foreman

          This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP)... [Read more]

          Managing NPD Project Tradeoffs

          kHUB Article | 2013

          Managing NPD Project Tradeoffs
          Eric P. Rose

          We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

          Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation

          kHUB Article | 2013

          Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation
          Jackie Yeaney

          At Red Hat, the innovation model we use is rooted in our open source philosophy. We call it a “Company 2.0” approach to management. Unlike traditional “1.0” structures, in which decisions are made at the top and... [Read more]

          An Attitude of Craftsmanship in Innovation

          kHUB Article | 2013

          An Attitude of Craftsmanship in Innovation
          Doug Powell

          Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

          Improving Product Development by Capturing Knowledge

          kHUB Article | 2013

          Improving Product Development by Capturing Knowledge
          Becky Partida

          Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

          A Practical Approach to Products

          kHUB Article | 2013

          A Practical Approach to Products
          Pragmatic Marketing

          What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

          The Back End of Innovation: The Neglected Stepchild of NPD

          PDMA Webcast | November 8, 2012

          The Back End of Innovation: The Neglected Stepchild of NPD
          Gerry Katz

          In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

          Managing Innovation from Ideation to a Scalable Business

          PDMA Webcast | August 16, 2012

          Managing Innovation from Ideation to a Scalable Business
          David Matheson

          For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business... [Read more]

          Mouse Trap Principle...Prescription for Market Success?

          PDMA Webcast | May 3, 2012

          Mouse Trap Principle...Prescription for Market Success?
          Charles J. Brez and Thomas Swiger

          “Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will... [Read more]

          Navigating the Perilous Waters of New Product Development

          PDMA Webcast | March 15, 2012

          Navigating the Perilous Waters of New Product Development
          Don Creswell

          Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this... [Read more]

          5 Ways to Eco-Innovate

          kHUB Article | 2012

          5 Ways to Eco-Innovate
          Jacquelyn Ottman

          It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing... [Read more]

          Lessons Learned from Outstanding Corporate Innovators

          PDMA Webcast | 2012

          Lessons Learned from Outstanding Corporate Innovators
          The Outstanding Corporate Innovator Award Committee

          For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

          Want to Jump-Start Your Product Development? Reverse Engineer Your Future

          kHUB Article | 2012

          Want to Jump-Start Your Product Development? Reverse Engineer Your Future
          Joe Tradii

          So you’ve come to the realization that you’re suddenly in the position to play catch-up with your competitors. Reasons why don’t matter right now, but getting a competitive product to market as quickly as possible does... [Read more]

          How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities

          kHUB Article | 2012

          How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
          Jacquelin Cooper

          As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

          Deliberate Product Differentiation

          kHUB Article | 2012

          Deliberate Product Differentiation
          Joshua L. Cohen

          Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling... [Read more]

          Integrating User Interface Design into the New Product Development Process

          PDMA Webcast | 2012

          Integrating User Interface Design into the New Product Development Process
          Rob Tannen and Mathieu Turpault

          Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

          Making Our Way into Organizational Sustainability

          PDMA Webcast | June 2, 2011

          Making Our Way into Organizational Sustainability
          Christina Mondor, Aurora Sherrard, Georgia Berner and William Deuschle

          How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of... [Read more]

          What's New in Brainstorming and Ideation

          PDMA Webcast | December 16, 2010

          What's New in Brainstorming and Ideation
          Gerry Katz

          Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area... [Read more]

          Design Thinking (Part 2): The How

          PDMA Webcast | October 28, 2010

          Design Thinking (Part 2): The "How"
          Stefanie Norvaisas and Ami Verhalen

          Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]

          Design Thinking (Part 1): The

          PDMA Webcast | October 14, 2010

          Design Thinking (Part 1): The "What" and "Why"
          Stefanie Norvaisas and Ami Verhalen

          Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction... [Read more]

          Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty

          PDMA Webcast | September 23, 2010

          Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty
          José A. Briones

          Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space... [Read more]

          Developing Successful Products

          PDMA Webcast | June 10, 2010

          Developing Successful Products
          Chris Musso, Jim Williams and Eric Rebentisch

          Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do... [Read more]