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Product Innovation Process

Product Innovation Process

A structured and consistent Product Innovation Process provides an approach for successfully developing new products or making improvements to existing products. The process helps in greatly improving their success probability. Many NPD models such as Stage-Gate®, Integrated Product Development (IPD), Waterfall, Agile, Lean, and Design Thinking have merits in application to specific product situations.

Once any specific model is selected, a PIC (Product Innovation Charter) is prepared- this provides clarity to the entire organization on what a particular innovation is and how it is intended to be carried out. PIC serves as a reference point for the organization for the entire journey of NPD.

Latest Discussions

  • At our company we leverage a number of methodologies and what we call a full-stack product development ...

Winning Innovation

kHUB Article | October 19, 2021

Winning Innovation
Norbert Majerus

Some companies view R&D and product development as a cost of doing business. It’s one more function to support with cash so that the company can continue to exist. Other companies, however, recognize that R&D is an investment in their futures, ... [Read more]

    New Product Development in an Entrepreneurial Company

    Viewpoint Blog | September 24, 2021

    New Product Development in an Entrepreneurial Company

    Rajeshwari Krishnamurthy

    New Product Development (NPD) is considered critical for the survival and growth of any organisation. Despite many studies, the market success rates in NPD are still appalling.  .... [Read more]

    Redefining Lean Product Development Principle in the world of AI/ML

    Viewpoint Blog | August 25, 2021

    Redefining Lean Product Development Principle in the world of AI/ML

    Prashant Chouhan

    Lean principle in Manufacturing is a well-known management philosophy over last many decades that primarily focuses on eliminating “Waste” in the system and achieving .... [Read more]

    PDMA Webcast: Harnessing the Power of Product Thinking

    PDMA Webcast | AUGUST 19, 2021

    PDMA Webcast: Harnessing the Power of Product Thinking
    David Boni, Product Director, Emergn

    How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product mindset can help you take ideas to market that have the greatest chances of ... [Read more]

    Turning the Titanic: Charting a New Course for Your Troubled Project

    PDMA Webcast | JUNE 16, 2021

    Turning the Titanic: Charting a New Course for Your Troubled Project
    Jana Axline

    One of the most expensive situations organizations face are failing projects. Understanding techniques to get an off-course project headed the right direction is critical before... [Read more]

    PDMA Body of Knowledge: Product Innovation Process Insights #3

    Viewpoint Blog | April 30, 2021

    PDMA Body of Knowledge: Product Innovation Process Insights #3
    Rajeshwari Krishnamurthy

    Is the product design effective? The need for product design is usually driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a product that needs to appeal to... [Read more]

    A Self‐Tuning Model for Smart Manufacturing SMEs

    JPIM Article | March 15, 2021

    A Self‐Tuning Model for Smart Manufacturing SMEs: Effects on Digital Innovation
    Manlio Del Giudice, Veronica Scuotto, Armando Papa, Shlomo Y. Tarba, Stefano Bresciani and Merrill Warkentin

    With the changing way people live, communicate, and work, enterprises are striving to shift their existing... [Read more]

    Appreciation for Cooper and Edgett’s Stage-Gate® Process

    Viewpoint Blog | February 24, 2021

    Appreciation for Cooper and Edgett’s Stage-Gate® Process
    Scott Burleson

    Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading... [Read more]

    Why is AGILE Product Development Process So Popular?

    kHUB Article | January 29, 2021

    Why is AGILE Product Development Process So Popular?
    Rajeshwari Krishnamurthy

    Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a... [Read more]

      PDMA Body of Knowledge: Product Innovation Process Insights #2

      Viewpoint Blog | January 22, 2021

      PDMA Body of Knowledge: Product Innovation Process Insights #2
      Rajeshwari Krishnamurthy

      Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development... [Read more]

      Enterprise Agility at Scale

      PDMA Webcast | January 21, 2021

      Enterprise Agility at Scale
      Parijat Singh

      Most companies are in the process of transforming to a new world of ‘Agility’. This topic intends to look at Enterprise Agility through a lens of Lean Software/Product development and principles of ‘Theory of Constraints’... [Read more]

      TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe

      Podcast | January 18, 2021

      TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe
      Chad McAllister

      This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s... [Read more]

      Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting

      JPIM Article | October 16, 2020

      Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting
      Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna

      Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as... [Read more]

      Beyond Methodologies

      PDMA Webcast | October 15, 2020

      Beyond Methodologies
      Steve Angelo-Edie

      Have you or your teams ever faced these questions, "Which agile methodology should I choose?", "I am doing the methodology, right?" "Why isn't the rest of the organization doing the same agile?", maybe even "Why isn't agile sticking?" If so... [Read more]

      How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

      JPIM Article | October 7, 2020

      How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
      Gerda Gemser and Mark A. A. M. Leenders

      There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

      PDMA Body of Knowledge: Product Innovation Process Insights #1

      Viewpoint Blog | August 17, 2020

      PDMA Body of Knowledge: Product Innovation Process Insights #1
      Rajeshwari Krishnamurthy

      When Sony launched the Walkman, it revolutionised the music industry. People thought that it would probably be the biggest breakthrough ever in that category until Apple came up with the iPod... [Read more]

      Innovation and Design in the Age of Artificial Intelligence

      JPIM Article | March 19, 2020

      Innovation and Design in the Age of Artificial Intelligence
      Roberto Verganti, Luca Vendraminelli and Marco Iansiti

      At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

      More Than IoT: Building a Connected Experience

      kHUB Article | March 14, 2020

      More Than IoT: Building a Connected Experience
      Devin Moore

      Consider the electronic device closest to you, probably your phone. Take some time to consider it and the parts intended for interaction. Connected products typically have a physical and digital presence... [Read more]

      Lean-driven Innovation

      PDMA Webcast | January 16, 2020

      Lean-driven Innovation
      Norbert Majerus

      Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

      Value Creation and Value Capture Alignment in Business Model Innovation

      JPIM Article | December 27, 2019

      Value Creation and Value Capture Alignment in Business Model Innovation
      David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

      Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

      PSM vs WATERFALL vs AGILE

      viewpoint blog | november 13, 2019

      PSM vs WATERFALL vs AGILE
      Clint Padgett

      The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

      The Impact of Failure and Success Experience on Drug Development

      JPIM Article | October 12, 2019

      The Impact of Failure and Success Experience on Drug Development
      Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara

      It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success... [Read more]

      The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

      JPIM Article | September 8, 2019

      The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
      Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg

      he debate over whether and how thought worlds of different departments (especially marketing and research and development... [Read more]

      Implementation of Social Innovations in Subsistence Marketplaces

      JPIM Article | September 4, 2019

      Implementation of Social Innovations in Subsistence Marketplaces
      Rinivas Venugopal and Madhubalan Viswanathan

      Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

      The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

      JPIM Article | August 24, 2019

      The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
      Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

      Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

      Design = Emotion + Function

      PDMA Webcast | April 18, 2019

      Design = Emotion + Function
      Jeevak Badve

      We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too... [Read more]

      From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation

      PDMA Webcast | February 21, 2019

      From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation
      John W. Eaton

      We often hear corporate innovation leaders encouraging their internal NPD teams to “act like a startup”…but that’s clearly easier said than done. And while founders of tech startups and “intrapreneurs” at Fortune 500... [Read more]

      Building Insanely Great Products: Six Keys to Success

      PDMA Webcast | April 20, 2017

      Building Insanely Great Products: Six Keys to Success
      David Fradin

      During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

      The Risks of Separating UI UX from Your Development Cycle

      PDMA Webcast | September 21, 2017

      The Risks of Separating UI UX from Your Development Cycle
      Ameen Mirdamadi

      During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software... [Read more]

      What Is Innovation?

      kHUB Article | January 2016

      What Is Innovation?
      David Williams and Gert Staal

      Prior to attempting to adopt innovation management as a practice within an organization, innovation as a concept must first be understood fully, since this term can mean very different things for different people. This TIM Foundation Guidebook... [Read more]

      Learning to Innovate: A Skill That Can Be — And Must Be — Taught

      kHUB Article | 2016

      Learning to Innovate: A Skill That Can Be — And Must Be — Taught
      Dr. Aruna Shekar

      There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

      Predicting Disruptive Activity

      kHUB Article | 2016

      Predicting Disruptive Activity
      Kelly Mantick

      Whenever the term “health care” appears in the media, it’s typically accompanied by “ever-changing,” “continually evolving” or some other set of descriptive terms that iterate how much the industry changes from year to year or even month to month... [Read more]

      Breaking the Mold: A Conversation with Dr. Gina O'Connor

      kHUB Article | 2016

      Breaking the Mold: A Conversation with Dr. Gina O'Connor
      Brad Barbera

      Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

      Making Innovations Happen: Fostering Innovations by Inducing Foresight

      kHUB Article | 2016

      Making Innovations Happen: Fostering Innovations by Inducing Foresight
      Teresa Jurgens-Kowal

      Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

      The Power Of Design Thinking

      kHUB Article | 2016

      The Power Of Design Thinking
      K. Scott Swan and Abbie Griffin

      Design thinking has recently emerged as a popular term in the business press. To achieve the benefits of this specific way of thinking, it is important to answer two questions... [Read more]

      Exploratory PD

      kHUB Article | 2016

      Exploratory PD
      Kathy Morrissey and Mary Drota

      We call our approach Exploratory PD® (ExPD). ExPD is an adaptive approach that identifies and drives down project risks that can result in product failure. It adapts to the changing nuances of each project, while eliminating unnecessary... [Read more]

      When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design

      kHUB Article | 2016

      When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
      Chris Murray

      In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

      How to Govern Open Innovation

      kHUB Article | 2015

      How to Govern Open Innovation
      Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

      Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

      What Product Developers Need to Know About Intellectual Property

      kHUB Article | 2015

      What Product Developers Need to Know About Intellectual Property
      Shaqir Toor

      Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

      Beyond the Product: Keys to Successful Innovation in Commoditized Markets

      kHUB Article | 2015

      Beyond the Product: Keys to Successful Innovation in Commoditized Markets
      John Burns

      In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

      Innovation Best Practices: Does adopting a Best Practice really make you any better?

      kHUB Article | 2015

      Innovation Best Practices: Does adopting a "Best Practice" really make you any better?
      Brad Barbera

      Part of PDMA’s mission is to uncover and disseminate best practices in new product development and innovation. Enormous intellectual effort is devoted to researching what organizations... [Read more]

      Innovation Process Design and Software Tool Enablement

      kHUB Article | 2015

      Innovation Process Design and Software Tool Enablement
      Noel Sobelman

      One of the most frequently asked questions I get from companies working on innovation improvement is whether they should design improved innovation processes before implementing... [Read more]

      Open Innovation (Book Review)

      kHUB Article | 2015

      Open Innovation (Book Review)
      Charles Noble, Serdar S. Durmusoglu and Abbie Griffin

      Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British... [Read more]

      2016's Best Practices for NPI and NPD Success

      Whitepaper | 2015

      2016's Best Practices for NPI and NPD Success
      Tony Lockwood

      Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective... [Read more]

      Hybrid R&D: The Path to Breakthrough Innovation

      PDMA Webcast | May 1, 2014

      Hybrid R&D: The Path to Breakthrough Innovation
      Mark Adkins

      Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is... [Read more]

      Speed Innovations to Market with Less Waste and Risk

      PDMA Webcast | April 17, 2014

      Speed Innovations to Market with Less Waste and Risk
      John Farnbach

      In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

      The Product Development Process

      kHUB Article | 2014

      The Product Development Process
      Julia Cupman and Paul Hague

      It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio will be less than five years old... [Read more]

      Intellectual Property Module: Chronological Guide for Inventors

      kHUB Article | 2014

      Intellectual Property Module: Chronological Guide for Inventors
      Center for Assistive Technology, University at Buffalo

      The road you are about to travel as an inventor or technology developer is a complex journey. Along the way you will be introduced to new terms and processes and... [Read more]

      How Lean Agile Changes the Product Manager's Job

      PDMA Webcast | November 7, 2013

      How Lean Agile Changes the Product Manager's Job
      Andy Singleton

      The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

      Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation

      pdma webcast | September 26, 2013

      Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation
      Susan Ward

      Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive... [Read more]

      Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

      PDMA Webcast | September 12, 2013

      Learn How Innovation Can Be Transformed from a Random Event into a Reliable System
      Bruce Hall

      This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering... [Read more]

      Innovation Lab: Incubating Creativity

      PDMA Webcast | February 7, 2013

      Innovation Lab: Incubating Creativity
      Chris Wasden

      How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

      Intellectual Property and Product Development

      PDMA Webcast | February 12, 2013

      Intellectual Property and Product Development
      Peter Stewart, Bruce Schelkopf and Louis Foreman

      This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP)... [Read more]

      Managing NPD Project Tradeoffs

      kHUB Article | 2013

      Managing NPD Project Tradeoffs
      Eric P. Rose

      We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

      Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation

      kHUB Article | 2013

      Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation
      Jackie Yeaney

      At Red Hat, the innovation model we use is rooted in our open source philosophy. We call it a “Company 2.0” approach to management. Unlike traditional “1.0” structures, in which decisions are made at the top and... [Read more]

      An Attitude of Craftsmanship in Innovation

      kHUB Article | 2013

      An Attitude of Craftsmanship in Innovation
      Doug Powell

      Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

      Improving Product Development by Capturing Knowledge

      kHUB Article | 2013

      Improving Product Development by Capturing Knowledge
      Becky Partida

      Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

      A Practical Approach to Products

      kHUB Article | 2013

      A Practical Approach to Products
      Pragmatic Marketing

      What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

      The Back End of Innovation: The Neglected Stepchild of NPD

      PDMA Webcast | November 8, 2012

      The Back End of Innovation: The Neglected Stepchild of NPD
      Gerry Katz

      In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

      Managing Innovation from Ideation to a Scalable Business

      PDMA Webcast | August 16, 2012

      Managing Innovation from Ideation to a Scalable Business
      David Matheson

      For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business... [Read more]

      Mouse Trap Principle...Prescription for Market Success?

      PDMA Webcast | May 3, 2012

      Mouse Trap Principle...Prescription for Market Success?
      Charles J. Brez and Thomas Swiger

      “Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will... [Read more]

      Navigating the Perilous Waters of New Product Development

      PDMA Webcast | March 15, 2012

      Navigating the Perilous Waters of New Product Development
      Don Creswell

      Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this... [Read more]

      5 Ways to Eco-Innovate

      kHUB Article | 2012

      5 Ways to Eco-Innovate
      Jacquelyn Ottman

      It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing... [Read more]

      Lessons Learned from Outstanding Corporate Innovators

      PDMA Webcast | 2012

      Lessons Learned from Outstanding Corporate Innovators
      The Outstanding Corporate Innovator Award Committee

      For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

      Want to Jump-Start Your Product Development? Reverse Engineer Your Future

      kHUB Article | 2012

      Want to Jump-Start Your Product Development? Reverse Engineer Your Future
      Joe Tradii

      So you’ve come to the realization that you’re suddenly in the position to play catch-up with your competitors. Reasons why don’t matter right now, but getting a competitive product to market as quickly as possible does... [Read more]

      How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities

      kHUB Article | 2012

      How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
      Jacquelin Cooper

      As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

      Deliberate Product Differentiation

      kHUB Article | 2012

      Deliberate Product Differentiation
      Joshua L. Cohen

      Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling... [Read more]

      Integrating User Interface Design into the New Product Development Process

      PDMA Webcast | 2012

      Integrating User Interface Design into the New Product Development Process
      Rob Tannen and Mathieu Turpault

      Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

      Making Our Way into Organizational Sustainability

      PDMA Webcast | June 2, 2011

      Making Our Way into Organizational Sustainability
      Christina Mondor, Aurora Sherrard, Georgia Berner and William Deuschle

      How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of... [Read more]

      What's New in Brainstorming and Ideation

      PDMA Webcast | December 16, 2010

      What's New in Brainstorming and Ideation
      Gerry Katz

      Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area... [Read more]

      Design Thinking (Part 2): The How

      PDMA Webcast | October 28, 2010

      Design Thinking (Part 2): The "How"
      Stefanie Norvaisas and Ami Verhalen

      Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]

      Design Thinking (Part 1): The

      PDMA Webcast | October 14, 2010

      Design Thinking (Part 1): The "What" and "Why"
      Stefanie Norvaisas and Ami Verhalen

      Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction... [Read more]

      Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty

      PDMA Webcast | September 23, 2010

      Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty
      José A. Briones

      Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space... [Read more]

      Developing Successful Products

      PDMA Webcast | June 10, 2010

      Developing Successful Products
      Chris Musso, Jim Williams and Eric Rebentisch

      Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do... [Read more]