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Product Innovation Process

Product Innovation Process

A structured and consistent Product Innovation Process provides an approach for successfully developing new products or making improvements to existing products. The process helps in greatly improving their success probability. Many NPD models such as Stage-Gate®, Integrated Product Development (IPD), Waterfall, Agile, Lean, and Design Thinking have merits in application to specific product situations.

Once any specific model is selected, a PIC (Product Innovation Charter) is prepared- this provides clarity to the entire organization on what a particular innovation is and how it is intended to be carried out. PIC serves as a reference point for the organization for the entire journey of NPD.

Latest Discussions

  • Hello Bailey,  It's interesting that you asked your discussion questions as you did. My answer to your ...

A Self‐Tuning Model for Smart Manufacturing SMEs

JPIM Article | March 15, 2021

A Self‐Tuning Model for Smart Manufacturing SMEs: Effects on Digital Innovation
Manlio Del Giudice, Veronica Scuotto, Armando Papa, Shlomo Y. Tarba, Stefano Bresciani and Merrill Warkentin

With the changing way people live, communicate, and work, enterprises are striving to shift their existing... [Read more]

Appreciation for Cooper and Edgett’s Stage-Gate® Process

Viewpoint Blog | February 24, 2021

Appreciation for Cooper and Edgett’s Stage-Gate® Process
Scott Burleson

Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading... [Read more]

Why is AGILE Product Development Process So Popular?

kHUB Article | January 29, 2021

Why is AGILE Product Development Process So Popular?
Rajeshwari Krishnamurthy

Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a... [Read more]

    PDMA Body of Knowledge: Product Innovation Process Insights #2

    Viewpoint Blog | January 22, 2021

    PDMA Body of Knowledge: Product Innovation Process Insights #2
    Rajeshwari Krishnamurthy

    Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development... [Read more]

    Enterprise Agility at Scale

    PDMA Webcast | January 21, 2021

    Enterprise Agility at Scale
    Parijat Singh

    Most companies are in the process of transforming to a new world of ‘Agility’. This topic intends to look at Enterprise Agility through a lens of Lean Software/Product development and principles of ‘Theory of Constraints’... [Read more]

    TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe

    Podcast | January 18, 2021

    TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe
    Chad McAllister

    This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s... [Read more]

    Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting

    JPIM Article | October 16, 2020

    Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting
    Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna

    Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as... [Read more]

    Beyond Methodologies

    PDMA Webcast | October 15, 2020

    Beyond Methodologies
    Steve Angelo-Edie

    Have you or your teams ever faced these questions, "Which agile methodology should I choose?", "I am doing the methodology, right?" "Why isn't the rest of the organization doing the same agile?", maybe even "Why isn't agile sticking?" If so... [Read more]

    How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

    JPIM Article | October 7, 2020

    How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
    Gerda Gemser and Mark A. A. M. Leenders

    There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

    PDMA Body of Knowledge: Product Innovation Process Insights #1

    Viewpoint Blog | August 17, 2020

    PDMA Body of Knowledge: Product Innovation Process Insights #1
    Rajeshwari Krishnamurthy

    When Sony launched the Walkman, it revolutionised the music industry. People thought that it would probably be the biggest breakthrough ever in that category until Apple came up with the iPod... [Read more]

    Innovation and Design in the Age of Artificial Intelligence

    JPIM Article | March 19, 2020

    Innovation and Design in the Age of Artificial Intelligence
    Roberto Verganti, Luca Vendraminelli and Marco Iansiti

    At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

    More Than IoT: Building a Connected Experience

    kHUB Article | March 14, 2020

    More Than IoT: Building a Connected Experience
    Devin Moore

    Consider the electronic device closest to you, probably your phone. Take some time to consider it and the parts intended for interaction. Connected products typically have a physical and digital presence... [Read more]

    Lean-driven Innovation

    PDMA Webcast | January 16, 2020

    Lean-driven Innovation
    Norbert Majerus

    Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

    Value Creation and Value Capture Alignment in Business Model Innovation

    JPIM Article | December 27, 2019

    Value Creation and Value Capture Alignment in Business Model Innovation
    David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

    Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

    PSM vs WATERFALL vs AGILE

    viewpoint blog | november 13, 2019

    PSM vs WATERFALL vs AGILE
    Clint Padgett

    The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

    The Impact of Failure and Success Experience on Drug Development

    JPIM Article | October 12, 2019

    The Impact of Failure and Success Experience on Drug Development
    Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara

    It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success... [Read more]

    The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

    JPIM Article | September 8, 2019

    The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
    Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg

    he debate over whether and how thought worlds of different departments (especially marketing and research and development... [Read more]

    Implementation of Social Innovations in Subsistence Marketplaces

    JPIM Article | September 4, 2019

    Implementation of Social Innovations in Subsistence Marketplaces
    Rinivas Venugopal and Madhubalan Viswanathan

    Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

    The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

    JPIM Article | August 24, 2019

    The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
    Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

    Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

    Design = Emotion + Function

    PDMA Webcast | April 18, 2019

    Design = Emotion + Function
    Jeevak Badve

    We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too... [Read more]

    From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation

    PDMA Webcast | February 21, 2019

    From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation
    John W. Eaton

    We often hear corporate innovation leaders encouraging their internal NPD teams to “act like a startup”…but that’s clearly easier said than done. And while founders of tech startups and “intrapreneurs” at Fortune 500... [Read more]

    Building Insanely Great Products: Six Keys to Success

    PDMA Webcast | April 20, 2017

    Building Insanely Great Products: Six Keys to Success
    David Fradin

    During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

    The Risks of Separating UI UX from Your Development Cycle

    PDMA Webcast | September 21, 2017

    The Risks of Separating UI UX from Your Development Cycle
    Ameen Mirdamadi

    During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software... [Read more]

    What Is Innovation?

    kHUB Article | January 2016

    What Is Innovation?
    David Williams and Gert Staal

    Prior to attempting to adopt innovation management as a practice within an organization, innovation as a concept must first be understood fully, since this term can mean very different things for different people. This TIM Foundation Guidebook... [Read more]

    Learning to Innovate: A Skill That Can Be — And Must Be — Taught

    kHUB Article | 2016

    Learning to Innovate: A Skill That Can Be — And Must Be — Taught
    Dr. Aruna Shekar

    There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

    Predicting Disruptive Activity

    kHUB Article | 2016

    Predicting Disruptive Activity
    Kelly Mantick

    Whenever the term “health care” appears in the media, it’s typically accompanied by “ever-changing,” “continually evolving” or some other set of descriptive terms that iterate how much the industry changes from year to year or even month to month... [Read more]

    Breaking the Mold: A Conversation with Dr. Gina O'Connor

    kHUB Article | 2016

    Breaking the Mold: A Conversation with Dr. Gina O'Connor
    Brad Barbera

    Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

    Making Innovations Happen: Fostering Innovations by Inducing Foresight

    kHUB Article | 2016

    Making Innovations Happen: Fostering Innovations by Inducing Foresight
    Teresa Jurgens-Kowal

    Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

    The Power Of Design Thinking

    kHUB Article | 2016

    The Power Of Design Thinking
    K. Scott Swan and Abbie Griffin

    Design thinking has recently emerged as a popular term in the business press. To achieve the benefits of this specific way of thinking, it is important to answer two questions... [Read more]

    Exploratory PD

    kHUB Article | 2016

    Exploratory PD
    Kathy Morrissey and Mary Drota

    We call our approach Exploratory PD® (ExPD). ExPD is an adaptive approach that identifies and drives down project risks that can result in product failure. It adapts to the changing nuances of each project, while eliminating unnecessary... [Read more]

    When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design

    kHUB Article | 2016

    When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
    Chris Murray

    In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

    How to Govern Open Innovation

    kHUB Article | 2015

    How to Govern Open Innovation
    Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

    Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

    What Product Developers Need to Know About Intellectual Property

    kHUB Article | 2015

    What Product Developers Need to Know About Intellectual Property
    Shaqir Toor

    Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

    Beyond the Product: Keys to Successful Innovation in Commoditized Markets

    kHUB Article | 2015

    Beyond the Product: Keys to Successful Innovation in Commoditized Markets
    John Burns

    In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

    Innovation Best Practices: Does adopting a Best Practice really make you any better?

    kHUB Article | 2015

    Innovation Best Practices: Does adopting a "Best Practice" really make you any better?
    Brad Barbera

    Part of PDMA’s mission is to uncover and disseminate best practices in new product development and innovation. Enormous intellectual effort is devoted to researching what organizations... [Read more]

    Innovation Process Design and Software Tool Enablement

    kHUB Article | 2015

    Innovation Process Design and Software Tool Enablement
    Noel Sobelman

    One of the most frequently asked questions I get from companies working on innovation improvement is whether they should design improved innovation processes before implementing... [Read more]

    Open Innovation (Book Review)

    kHUB Article | 2015

    Open Innovation (Book Review)
    Charles Noble, Serdar S. Durmusoglu and Abbie Griffin

    Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British... [Read more]

    2016's Best Practices for NPI and NPD Success

    Whitepaper | 2015

    2016's Best Practices for NPI and NPD Success
    Tony Lockwood

    Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective... [Read more]

    Hybrid R&D: The Path to Breakthrough Innovation

    PDMA Webcast | May 1, 2014

    Hybrid R&D: The Path to Breakthrough Innovation
    Mark Adkins

    Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is... [Read more]

    Speed Innovations to Market with Less Waste and Risk

    PDMA Webcast | April 17, 2014

    Speed Innovations to Market with Less Waste and Risk
    John Farnbach

    In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

    The Product Development Process

    kHUB Article | 2014

    The Product Development Process
    Julia Cupman and Paul Hague

    It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio will be less than five years old... [Read more]

    Intellectual Property Module: Chronological Guide for Inventors

    kHUB Article | 2014

    Intellectual Property Module: Chronological Guide for Inventors
    Center for Assistive Technology, University at Buffalo

    The road you are about to travel as an inventor or technology developer is a complex journey. Along the way you will be introduced to new terms and processes and... [Read more]

    How Lean Agile Changes the Product Manager's Job

    PDMA Webcast | November 7, 2013

    How Lean Agile Changes the Product Manager's Job
    Andy Singleton

    The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

    Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation

    pdma webcast | September 26, 2013

    Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation
    Susan Ward

    Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive... [Read more]

    Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

    PDMA Webcast | September 12, 2013

    Learn How Innovation Can Be Transformed from a Random Event into a Reliable System
    Bruce Hall

    This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering... [Read more]

    Innovation Lab: Incubating Creativity

    PDMA Webcast | February 7, 2013

    Innovation Lab: Incubating Creativity
    Chris Wasden

    How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

    Intellectual Property and Product Development

    PDMA Webcast | February 12, 2013

    Intellectual Property and Product Development
    Peter Stewart, Bruce Schelkopf and Louis Foreman

    This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP)... [Read more]

    Managing NPD Project Tradeoffs

    kHUB Article | 2013

    Managing NPD Project Tradeoffs
    Eric P. Rose

    We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

    Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation

    kHUB Article | 2013

    Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation
    Jackie Yeaney

    At Red Hat, the innovation model we use is rooted in our open source philosophy. We call it a “Company 2.0” approach to management. Unlike traditional “1.0” structures, in which decisions are made at the top and... [Read more]

    An Attitude of Craftsmanship in Innovation

    kHUB Article | 2013

    An Attitude of Craftsmanship in Innovation
    Doug Powell

    Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

    Improving Product Development by Capturing Knowledge

    kHUB Article | 2013

    Improving Product Development by Capturing Knowledge
    Becky Partida

    Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

    A Practical Approach to Products

    kHUB Article | 2013

    A Practical Approach to Products
    Pragmatic Marketing

    What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

    The Back End of Innovation: The Neglected Stepchild of NPD

    PDMA Webcast | November 8, 2012

    The Back End of Innovation: The Neglected Stepchild of NPD
    Gerry Katz

    In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

    Managing Innovation from Ideation to a Scalable Business

    PDMA Webcast | August 16, 2012

    Managing Innovation from Ideation to a Scalable Business
    David Matheson

    For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business... [Read more]

    Mouse Trap Principle...Prescription for Market Success?

    PDMA Webcast | May 3, 2012

    Mouse Trap Principle...Prescription for Market Success?
    Charles J. Brez and Thomas Swiger

    “Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will... [Read more]

    Navigating the Perilous Waters of New Product Development

    PDMA Webcast | March 15, 2012

    Navigating the Perilous Waters of New Product Development
    Don Creswell

    Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this... [Read more]

    5 Ways to Eco-Innovate

    kHUB Article | 2012

    5 Ways to Eco-Innovate
    Jacquelyn Ottman

    It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing... [Read more]

    Lessons Learned from Outstanding Corporate Innovators

    PDMA Webcast | 2012

    Lessons Learned from Outstanding Corporate Innovators
    The Outstanding Corporate Innovator Award Committee

    For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

    Want to Jump-Start Your Product Development? Reverse Engineer Your Future

    kHUB Article | 2012

    Want to Jump-Start Your Product Development? Reverse Engineer Your Future
    Joe Tradii

    So you’ve come to the realization that you’re suddenly in the position to play catch-up with your competitors. Reasons why don’t matter right now, but getting a competitive product to market as quickly as possible does... [Read more]

    F
    How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities

    kHUB Article | 2012

    How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
    Jacquelin Cooper

    As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

    Deliberate Product Differentiation

    kHUB Article | 2012

    Deliberate Product Differentiation
    Joshua L. Cohen

    Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling... [Read more]

    Integrating User Interface Design into the New Product Development Process

    PDMA Webcast | 2012

    Integrating User Interface Design into the New Product Development Process
    Rob Tannen and Mathieu Turpault

    Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

    Making Our Way into Organizational Sustainability

    PDMA Webcast | June 2, 2011

    Making Our Way into Organizational Sustainability
    Christina Mondor, Aurora Sherrard, Georgia Berner and William Deuschle

    How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of... [Read more]

    What's New in Brainstorming and Ideation

    PDMA Webcast | December 16, 2010

    What's New in Brainstorming and Ideation
    Gerry Katz

    Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area... [Read more]

    Design Thinking (Part 2): The How

    PDMA Webcast | October 28, 2010

    Design Thinking (Part 2): The "How"
    Stefanie Norvaisas and Ami Verhalen

    Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]

    Design Thinking (Part 1): The

    PDMA Webcast | October 14, 2010

    Design Thinking (Part 1): The "What" and "Why"
    Stefanie Norvaisas and Ami Verhalen

    Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction... [Read more]

    Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty

    PDMA Webcast | September 23, 2010

    Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty
    José A. Briones

    Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space... [Read more]

    Developing Successful Products

    PDMA Webcast | June 10, 2010

    Developing Successful Products
    Chris Musso, Jim Williams and Eric Rebentisch

    Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do... [Read more]