Product Innovation Process
A structured and consistent Product Innovation Process provides an approach, which is commonly understood and accepted by the whole organization, for successfully and sustainably developing new products or making improvements to existing products. It is recognized as a critical factor in achieving repeatable, successful outcomes. Many NPD models (including, but not limited to) Stage-Gate®, Integrated Product Development (IPD), Waterfall, Agile, Lean, and Design Thinking have merits in application to specific product situations. You are encouraged to select the best process, or combination of processes, that align with your specific organizational and product strategies.