kHUB Article | July 12, 2023

The Scientific Method: Reframing An Underutilized Tool for Product Management
Mike Hyzy

While performing research for a healthcare consulting project, I stumbled upon the overview of the scientific method and thought, “There are parallels here in how we work in product management…blog” The neurons began firing, and the whiteboard was drawn... [Read more]

JPIM Article | June 09, 2023

Where digital meets physical innovation: Reverse salients and the unrealized dreams of 3D printing
Thierry Rayna, Joel West

For more than three decades, enthusiasts have predicted that direct manufacturing enabled by 3D printing would inevitably supplant traditional manufacturing methods. Alas, for nearly as long, these... [Read more]

kHUB Article | June 9, 2023

Introduction to Exploratory Product Development
Mary Drotar & Kathy Morrissey

Most enterprises have difficulty developing products effectively. Typical pressures and frustrations include missed launch dates, sales goals, internal conflict, budget overruns, and the wrong products released to the marketplace. Often, the most common stressor... [Read more]

PDMA Webcast | May 18, 2023

PDMA Webcast: Mastering InnovationOps
Mike Bauer

Innovation is a critical driver of business growth in today's rapidly changing marketplace. However, many businesses struggle to effectively harness innovation to achieve their growth goals. InnovationOps is a powerful methodology for achieving business growth through innovation. InnovationOps combines... [Read more]

PDMA Webcast | April 20, 2023

PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation
Mike Hyzy

As product managers and leaders, we are relied upon and expected to develop new ideas that break barriers and support the business plans for the companies we build products for. We are also full-time firefighters, putting out... [Read more]

Podcast | April 7, 2023

Three Ways to Escape Gut-Feeling and Rapidly Boost Innovation to Markets
Ulrike Laubner-Kelleher

Ulrike Laubner-Kelleher is a sought-after mentor, educator, and presenter on the topics of product management, innovation and teams efficiency. She helps product teams get ahead of their competitors by finding innovations quickly and developing... [Read more]

Podcast | April 7, 2023

Lean Product Management
Dan Olsen

Dan Olsen is a returning guest to the podcast. He is a well-known product management trainer, consultant, and speaker. He is also the author of the bestselling product management book, The Lean Product Playbook. Through his talks and interactive training workshops, Dan helps companies... [Read more]

Viewpoint Blog | February 7, 2023

Why We Disagree on Scrum
Robert Webber

I often read through the passionate LinkedIn debates about whether Scrum has been successful. My observation is that much of the disagreement is based on the different environments in which Scrum is applied. My conclusion is that nobody’s wrong. I assert that your perspective... [Read more]

JPIM Article | January 30, 2023

Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry
Hadi Eslami, Kamran Eshghi, Farhad Sadeh

Prior research has highlighted the performance implications of R&D alliances for innovation outcomes and the financial returns of firms. However, research on R&D alliances has yet to offer insights... [Read more]

JPIM Article | December 14, 2022

Hybrid innovation logics: Exploratory product development with users in a corporate makerspace
Russell E. Browder, Cole J. Crider, Robert P. Garrett

Advances in digital manufacturing technologies have not only altered R&D processes for new product development (NPD), but they have also opened new possibilities... [Read more]

PDMA Webcast | December 8, 2022

PDMA Webcast: Product Innovation – The Next Generation
Sue Burek, Søren Salomo, Kevin Caves, Bengisu Berispek, and Andrew Varvara

Join us for an overview of PDMA’s Global Student Innovation Challenge – learn about how students, professors, entrepreneurs and practitioners use process and practices to launch successful products... [Read more]

Viewpoint Blog | November 29, 2022

The Mythical MMFS
Robert Webber

Feel like a voice in the wilderness in your organization? The Minimum Marketable Feature Set (MMFS) makes so much sense. Who could argue against getting software to market faster using smaller and more frequent releases? Is the business really that dumb that they don’t get it? As a software development... [Read more]

JPIM Article | November 18, 2022

This Is What You Came For? University–Industry Collaborations and Follow-on Inventions by the Firm
Paul-Emmanuel Anckaert and Hanne Peeters

The positive impact of university–industry collaborations on firms' innovative performance is well recognized. However, to date, the existing heterogeneity within university–industry collaboration processes... [Read more]

Viewpoint Blog | October 25, 2022

The Secret of Agile Motivation
Robert Webber

Everyone is looking for silver bullets. There’s a lot written about the secrets of motivation. If the secrets are out, why do so many organizations have unmotivated employees who come to work and do the minimum to get by? Here’s the promised secret of Agile motivation in four words: LET THEM DO AGILE! I’ll prove... [Read more]

Viewpoint Blog | October 19, 2022

When Scrum is Not Scrum
Robert Webber

My book, Unlocking Agile’s Missed Potential and my LinkedIn articles have a common theme – Agile has not met expectations because of the constraints of waterfall planning. I’m going to address Scrum specifically in this article. I’ll show you that Scrum is not possible when teams are held to feature... [Read more]

JPIM Article | October 6, 2022

Social brokerage and productivity of users in online innovation networks
Satyam Mukherjee, Tarun Jain

In this work, we investigate the impact of social brokerage on the innovation productivity of users in online innovation networks. Innovation in online networks is leveraged by coordinated interactions between the participating users. We leverage... [Read more]

Viewpoint Blog | September 30, 2022

Save Agile - Stop Waterfall Planning
Robert Webber

My last article on business predictability asserts that we in software development are at a disadvantage relative to sales and manufacturing because we can’t define our output in terms of value that the business understands. Would you believe me if I told you that there is a way that you can quantify the... [Read more]

Viewpoint Blog | September 23, 2022

Product Innovation Process TEDTalks with Practitioner Insights
Rajeshwari Krishnamurthy

In Agbogbloshie, a community in Accra, Ghana, people descend on a scrapyard to mine electronic waste for recyclable materials. Without formal training, these urban miners often teach themselves the workings of electronics by taking them... [Read more]

Viewpoint Blog | September 22, 2022

Why the Business Needs Predictability from Agile
Robert Webber

I’ve often heard complaints from software developers about product and project managers imposing schedules, usually at the feature level. Software predictability was never achieved with waterfall development. How was Agile going to provide predictability... [Read more]

Viewpoint Blog | September 7, 2022

Customer Focused Innovation - an interview with Yann and Beat of Vendbridge
Scott Burleson

Beat and Yann, thanks for taking the time for this interview. I’d like to understand your core process, “Customer-Focused Innovation”, as I believe it would be highly interesting to our practitioner and leader members of PDMA. Let’s begin there... [Read more]

JPIM Article | June 10, 2022

New Product Advantage Infused by Modularity: Do Resources Make a Difference?
Yazhen Xiao and Haisu Zhang

Given the plethora of new product introductions, managers often embrace modularity (i.e., decompose product or process design into components or sub-tasks, respectively) as part of new product development (NPD). Although modularity increases overall... [Read more]

JPIM Article | June 1, 2022

No Innovation Without Entrepreneurship: From Passion to Practice
Katharina Hölzle

In his Catalyst article, Kenneth Kahn takes an institutional perspective on innovation and entrepreneurship, arguing that a lack of differentiation between these two terms results in a missing demarcation of entrepreneurship and innovation centers... [Read more]

JPIM Article | February 4, 2022

From Ego-Systems to Open Innovation Ecosystems: A Process Model of Inter-Firm Openness
Muhammad Aftab Alam, David Rooney, and Murray Taylor

Existing innovation management literature significantly enhances our knowledge about “What” open innovation is and “Why” it is crucial for innovating superior... [Read more]

Viewpoint Blog | January 26, 2022

When to Apply Design Thinking and Lean Innovation (and when not to…)
Jan van den Ende

Design Thinking and Lean Innovation are extremely popular today. Broadly, in the business world, people talk about MVPs (Minimum Viable Products) and Pivots when discussing activities related to innovation. Design Thinking and Lean ... [Read more]

PDMA Webcast | JANUARY 20, 2022

PDMA Webcast: Deliberate Product Differentiation: Lessons Learned from Iconic Designs
Joshua L. Cohen, Shareholder and Director, RatnerPrestia

In technology-rich and design-sensitive marketplaces, the success of a product is often measured by how well it differentiates (and how well that differentiation ... [Read more]

JPIM Article | January 12, 2022

Envisioning Innovation Opportunities Through Science Fiction
Thomas Michaud and Francesco Paolo Appio

The inherent uncertainty of the innovation process, along with the fast-changing world of technology, presents significant difficulties to modern companies. As a result, product managers and engineers are under growing pressure... [Read more]

JPIM Article | November 16, 2021

Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization
Robin Pesch, Herbert Endres, and Ricarda B. Bouncken

While an increasing body of research is considering the role of digital product innovation... [Read more]

kHUB Article | October 19, 2021

Winning Innovation
Norbert Majerus

Some companies view R&D and product development as a cost of doing business. It’s one more function to support with cash so that the company can continue to exist. Other companies, however, recognize that R&D is an investment... [Read more]

JPIM Article | October 11, 2021

Leveraging Resources for Innovation: The Role of Synchronization
Christina Matz Carnes, Michael A. Hitt, David G. Sirmon, Francesco Chirico, and Dong Wook Huh

Leveraging resources to develop innovation is central to exploiting market opportunities, yet doing so is complex and fraught with... [Read more]

Viewpoint Blog | September 24, 2021

New Product Development in an Entrepreneurial Company

Rajeshwari Krishnamurthy

New Product Development (NPD) is considered critical for the survival and growth of any organisation. Despite many studies, the market success rates in NPD are still appalling. According to a Product Development ... [Read more]

Viewpoint Blog | August 25, 2021

Redefining Lean Product Development Principle in the world of AI/ML

Prashant Chouhan

Lean principle in Manufacturing is a well-known management philosophy over last many decades that primarily focuses on eliminating “Waste” in the system and achieving .... [Read more]

PDMA Webcast | AUGUST 19, 2021

PDMA Webcast: Harnessing the Power of Product Thinking
David Boni, Product Director, Emergn

How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product mindset can help you take ideas to market that have the greatest chances of ... [Read more]

JPIM Article | June 28, 2021

Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams
Saeed Khanagha, Henk W. Volberda, Andreas Alexiou, and Maria Carmela Annosi

Increasingly, organizations have been employing self-managing teams to circumvent... [Read more]

PDMA Webcast | JUNE 16, 2021

Turning the Titanic: Charting a New Course for Your Troubled Project
Jana Axline

One of the most expensive situations organizations face are failing projects. Understanding techniques to get an off-course project headed the right direction is critical before... [Read more]

JPIM Article | May 29, 2021

Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice
Stefano Magistretti, Lorenzo Ardito, and Antonio Messeni Petruzzelli

Design thinking (DT) is gaining ground among academics and practitioners as a means to improve the innovativeness... [Read more]

Viewpoint Blog | April 30, 2021

Good Design is More Than What Meets the Eye
Rajeshwari Krishnamurthy

Is the product design effective? The need for product design is usually driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a product that needs to appeal to... [Read more]

JPIM Article | March 15, 2021

A Self‐Tuning Model for Smart Manufacturing SMEs: Effects on Digital Innovation
Manlio Del Giudice, Veronica Scuotto, Armando Papa, Shlomo Y. Tarba, Stefano Bresciani and Merrill Warkentin

With the changing way people live, communicate, and work, enterprises are striving to shift their existing... [Read more]

Viewpoint Blog | February 24, 2021

Appreciation for Cooper and Edgett’s Stage-Gate® Process
Scott Burleson

Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading... [Read more]

kHUB Article | January 29, 2021

Why is AGILE Product Development Process So Popular?
Rajeshwari Krishnamurthy

Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a... [Read more]

Viewpoint Blog | January 22, 2021

Waterfall vs. Agile Product Development
Rajeshwari Krishnamurthy

Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development... [Read more]

PDMA Webcast | January 21, 2021

Enterprise Agility at Scale
Parijat Singh

Most companies are in the process of transforming to a new world of ‘Agility’. This topic intends to look at Enterprise Agility through a lens of Lean Software/Product development and principles of ‘Theory of Constraints’... [Read more]

Podcast | January 18, 2021

TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe
Chad McAllister

This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s... [Read more]

JPIM Article | October 16, 2020

Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting
Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna

Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as... [Read more]

PDMA Webcast | October 15, 2020

Beyond Methodologies
Steve Angelo-Edie

Have you or your teams ever faced these questions, "Which agile methodology should I choose?", "I am doing the methodology, right?" "Why isn't the rest of the organization doing the same agile?", maybe even "Why isn't agile sticking?" If so... [Read more]

JPIM Article | October 7, 2020

How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
Gerda Gemser and Mark A. A. M. Leenders

There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

Viewpoint Blog | August 17, 2020

Innovation Process for Radically New Products
Rajeshwari Krishnamurthy

When Sony launched the Walkman, it revolutionised the music industry. People thought that it would probably be the biggest breakthrough ever in that category until Apple came up with the iPod... [Read more]

JPIM Article | March 19, 2020

Innovation and Design in the Age of Artificial Intelligence
Roberto Verganti, Luca Vendraminelli and Marco Iansiti

At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

kHUB Article | March 14, 2020

More Than IoT: Building a Connected Experience
Devin Moore

Consider the electronic device closest to you, probably your phone. Take some time to consider it and the parts intended for interaction. Connected products typically have a physical and digital presence... [Read more]

PDMA Webcast | January 16, 2020

Lean-driven Innovation
Norbert Majerus

Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

JPIM Article | December 27, 2019

Value Creation and Value Capture Alignment in Business Model Innovation
David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

viewpoint blog | november 13, 2019

PSM vs WATERFALL vs AGILE
Clint Padgett

The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

JPIM Article | October 12, 2019

The Impact of Failure and Success Experience on Drug Development
Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara

It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success... [Read more]

JPIM Article | September 8, 2019

The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg

he debate over whether and how thought worlds of different departments (especially marketing and research and development... [Read more]

JPIM Article | September 4, 2019

Implementation of Social Innovations in Subsistence Marketplaces
Rinivas Venugopal and Madhubalan Viswanathan

Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

JPIM Article | August 24, 2019

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

PDMA Webcast | April 18, 2019

Design = Emotion + Function
Jeevak Badve

We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too... [Read more]

PDMA Webcast | February 21, 2019

From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation
John W. Eaton

We often hear corporate innovation leaders encouraging their internal NPD teams to “act like a startup”…but that’s clearly easier said than done. And while founders of tech startups and “intrapreneurs” at Fortune 500... [Read more]

PDMA Webcast | April 20, 2017

Building Insanely Great Products: Six Keys to Success
David Fradin

During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

PDMA Webcast | September 21, 2017

The Risks of Separating UI UX from Your Development Cycle
Ameen Mirdamadi

During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software... [Read more]

kHUB Article | January 2016

What Is Innovation?
David Williams and Gert Staal

Prior to attempting to adopt innovation management as a practice within an organization, innovation as a concept must first be understood fully, since this term can mean very different things for different people. This TIM Foundation Guidebook... [Read more]

kHUB Article | 2016

Learning to Innovate: A Skill That Can Be — And Must Be — Taught
Dr. Aruna Shekar

There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

kHUB Article | 2016

Predicting Disruptive Activity
Kelly Mantick

Whenever the term “health care” appears in the media, it’s typically accompanied by “ever-changing,” “continually evolving” or some other set of descriptive terms that iterate how much the industry changes from year to year or even month to month... [Read more]

kHUB Article | 2016

Breaking the Mold: A Conversation with Dr. Gina O'Connor
Brad Barbera

Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

kHUB Article | 2016

Making Innovations Happen: Fostering Innovations by Inducing Foresight
Teresa Jurgens-Kowal

Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

kHUB Article | 2016

The Power Of Design Thinking
K. Scott Swan and Abbie Griffin

Design thinking has recently emerged as a popular term in the business press. To achieve the benefits of this specific way of thinking, it is important to answer two questions... [Read more]

kHUB Article | 2016

Exploratory PD
Kathy Morrissey and Mary Drota

We call our approach Exploratory PD® (ExPD). ExPD is an adaptive approach that identifies and drives down project risks that can result in product failure. It adapts to the changing nuances of each project, while eliminating unnecessary... [Read more]

kHUB Article | 2016

When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
Chris Murray

In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

kHUB Article | 2015

How to Govern Open Innovation
Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

kHUB Article | 2015

What Product Developers Need to Know About Intellectual Property
Shaqir Toor

Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

kHUB Article | 2015

Innovation Best Practices: Does adopting a "Best Practice" really make you any better?
Brad Barbera

Part of PDMA’s mission is to uncover and disseminate best practices in new product development and innovation. Enormous intellectual effort is devoted to researching what organizations... [Read more]

kHUB Article | 2015

Beyond the Product: Keys to Successful Innovation in Commoditized Markets
John Burns

In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

kHUB Article | 2015

Innovation Process Design and Software Tool Enablement
Noel Sobelman

One of the most frequently asked questions I get from companies working on innovation improvement is whether they should design improved innovation processes before implementing... [Read more]

kHUB Article | 2015

Open Innovation (Book Review)
Charles Noble, Serdar S. Durmusoglu and Abbie Griffin

Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British... [Read more]

Whitepaper | 2015

2016's Best Practices for NPI and NPD Success
Tony Lockwood

Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective... [Read more]

PDMA Webcast | May 1, 2014

Hybrid R&D: The Path to Breakthrough Innovation
Mark Adkins

Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is... [Read more]

PDMA Webcast | April 17, 2014

Speed Innovations to Market with Less Waste and Risk
John Farnbach

In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

kHUB Article | 2014

The Product Development Process
Julia Cupman and Paul Hague

It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio will be less than five years old... [Read more]

kHUB Article | 2014

Intellectual Property Module: Chronological Guide for Inventors
Center for Assistive Technology, University at Buffalo

The road you are about to travel as an inventor or technology developer is a complex journey. Along the way you will be introduced to new terms and processes and... [Read more]

PDMA Webcast | November 7, 2013

How Lean Agile Changes the Product Manager's Job
Andy Singleton

The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

pdma webcast | September 26, 2013

Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation
Susan Ward

Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive... [Read more]

PDMA Webcast | September 12, 2013

Learn How Innovation Can Be Transformed from a Random Event into a Reliable System
Bruce Hall

This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering... [Read more]

PDMA Webcast | February 7, 2013

Innovation Lab: Incubating Creativity
Chris Wasden

How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

PDMA Webcast | February 12, 2013

Intellectual Property and Product Development
Peter Stewart, Bruce Schelkopf and Louis Foreman

This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP)... [Read more]

kHUB Article | 2013

Managing NPD Project Tradeoffs
Eric P. Rose

We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

kHUB Article | 2013

Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation
Jackie Yeaney

At Red Hat, the innovation model we use is rooted in our open source philosophy. We call it a “Company 2.0” approach to management. Unlike traditional “1.0” structures, in which decisions are made at the top and... [Read more]

kHUB Article | 2013

An Attitude of Craftsmanship in Innovation
Doug Powell

Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

kHUB Article | 2013

Improving Product Development by Capturing Knowledge
Becky Partida

Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

kHUB Article | 2013

A Practical Approach to Products
Pragmatic Marketing

What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

PDMA Webcast | November 8, 2012

The Back End of Innovation: The Neglected Stepchild of NPD
Gerry Katz

In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

PDMA Webcast | August 16, 2012

Managing Innovation from Ideation to a Scalable Business
David Matheson

For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business... [Read more]

PDMA Webcast | May 3, 2012

Mouse Trap Principle...Prescription for Market Success?
Charles J. Brez and Thomas Swiger

“Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will... [Read more]

PDMA Webcast | March 15, 2012

Navigating the Perilous Waters of New Product Development
Don Creswell

Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this... [Read more]

kHUB Article | 2012

5 Ways to Eco-Innovate
Jacquelyn Ottman

It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing... [Read more]

PDMA Webcast | 2012

Lessons Learned from Outstanding Corporate Innovators
The Outstanding Corporate Innovator Award Committee

For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

kHUB Article | 2012

Want to Jump-Start Your Product Development? Reverse Engineer Your Future
Joe Tradii

So you’ve come to the realization that you’re suddenly in the position to play catch-up with your competitors. Reasons why don’t matter right now, but getting a competitive product to market as quickly as possible does... [Read more]

kHUB Article | 2012

How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
Jacquelin Cooper

As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

kHUB Article | 2012

Deliberate Product Differentiation
Joshua L. Cohen

Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling... [Read more]

PDMA Webcast | 2012

Integrating User Interface Design into the New Product Development Process
Rob Tannen and Mathieu Turpault

Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

PDMA Webcast | June 2, 2011

Making Our Way into Organizational Sustainability
Christina Mondor, Aurora Sherrard, Georgia Berner and William Deuschle

How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of... [Read more]

PDMA Webcast | December 16, 2010

What's New in Brainstorming and Ideation
Gerry Katz

Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area... [Read more]

PDMA Webcast | October 28, 2010

Design Thinking (Part 2): The "How"
Stefanie Norvaisas and Ami Verhalen

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]

PDMA Webcast | October 14, 2010

Design Thinking (Part 1): The "What" and "Why"
Stefanie Norvaisas and Ami Verhalen

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction... [Read more]

PDMA Webcast | September 23, 2010

Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty
José A. Briones

Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space... [Read more]

PDMA Webcast | June 10, 2010

Developing Successful Products
Chris Musso, Jim Williams and Eric Rebentisch

Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do... [Read more]