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Product Innovation Process

Product Innovation Process

A structured and consistent Product Innovation Process provides an approach, which is commonly understood and accepted by the whole organization, for successfully and sustainably developing new products or making improvements to existing products.  It is recognized as a critical factor in achieving repeatable, successful outcomes.  Many NPD models (including, but not limited to) Stage-Gate®, Integrated Product Development (IPD), Waterfall, Agile, Lean, and Design Thinking have merits in application to specific product situations. You are encouraged to select the best process, or combination of processes, that align with your specific organizational and product strategies.

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AI-PRISM: A New Lens for Predicting New Product Success

PDMA ARTICLE | February 28, 2025

AI-PRISM: A New Lens for Predicting New Product Success
Dr. Robert Cooper

A huge majority of new product (NP) investment decisions are wrong! Almost 80% of approved projects fail commercially ...[Read more]

STAR, a Universal, Repeatable, Strategic Model of Corporate Innovation for Industry Domination

VIDEO | January 21, 2025

STAR, a Universal, Repeatable, Strategic Model of Corporate Innovation for Industry Domination
Ronald Berman, Nicholas Markette, Robert Vera, Tim Gehle

Within an existing organization, internal expertise, staffing, compensation, information systems, and ...[Read more]

Building Sustainability into Your Product Innovation Process

KHUB ARTICLE | January 21, 2025

Building Sustainability into Your Product Innovation Process
Dr. Robert G. Cooper

The pursuit of sustainability offers organizations both opportunities and challenges in new product development (NPD). Sustainability can drive competitive advantage ...[Read more]

What Is AI and What Can It Do in NPD for You and Your Business?

PDMA Article | January 3, 2025

What Is AI and What Can It Do in NPD for You and Your Business?
Dr. Robert Cooper

What AI can do for you and your company in new product development (NPD)? That’s the big question today. Many senior management teams seem uncertain...[Read more]

The Coming AI Tsunami in New Product Development – Are You Ready?

PDMA Article | December 12, 2024

The Coming AI Tsunami in New Product Development – Are You Ready?
Dr. Robert Cooper

Early adopters of AI for new product development (NPD) report dramatic performance results and are now accelerating their investment in AI. Companies like...[Read more]

PDMA Webcast: Understanding and Anticipating Your Competitor's Moves

PDMA Webcast | November 14, 2024

PDMA Webcast: Understanding and Anticipating Your Competitor's Moves
Jay Nakagawa

You don’t need to be clairvoyant to get inside the mind of your competitors! In this session, you'll learn how to anticipate their next moves with practical techniques... [Read more]

PDMA Webcast: Innovate Your Planning Process with Quartz

PDMA Webcast | October 3, 2024

PDMA Webcast: Innovate Your Planning Process with Quartz
Steve Johnson

Products today often get released by team member heroics despite the process. Most teams are dealing with chaotic processes that few understand. And yet... [Read more]

PDMA Webcast: Innovate Your Planning Process with Quartz

PDMA Podcast | September 23, 2024

How Do We Move Forward Deploying AI for New Product Development with Bob Cooper
Paul Heller, Bob Cooper

Today, Paul and guest Bob Cooper look deeply into the deployment of artificial intelligence in new product development. The discussion revolves around the challenges... [Read more]

The Adoption and Performance Impact of AI in New Product Development: A Management Report

kHUB Article | September 6, 2024

The Adoption and Performance Impact of AI in New Product Development: A Management Report
Dr. Robert Cooper

The landscape of new product development (NPD) is undergoing a seismic shift, driven by the  adoption of... [Read more]

    kHUB Article | August 27, 2024

    Selecting the Right AI Solutions for Use in New Product Development
    Dr. Robert Cooper

    Businesses seeking to adopt AI for new product development (NPD) are faced with a dilemma: choosing from an abundance of riches! There are over 40 different proven... [Read more]

      kHUB Article | August 20, 2024

      Adopting Artificial Intelligence for New Product Development: The RAPID Process
      Dr. Robert Cooper

      Leading early adopters of AI in new product development (NPD) like GE and Nestlé report remarkable improvements, including over 50% reduction in development... [Read more]

        Too much incentive to innovate? CEO stock option exercise and myopic R&D management

        JPIM Article | March 18, 2024

        Too much incentive to innovate? CEO stock option exercise and myopic R&D management
        Xinchun Wang

        Innovation is a key driver of firm success. To encourage innovation, firms often offer equity-based compensation, such as stock options,... [Read more]

        Co-creating innovation ecosystems in contexts of absolute uncertainty: The case of low-cost heart valves in India

        JPIM Article | January 16, 2024

        Co-creating innovation ecosystems in contexts of absolute uncertainty: The case of low-cost heart valves in India
        Sreevas Sahasranamam, Vivek Soundararajan, Debabrata Chatterjee

        The development of innovations aimed at tackling grand challenges requires the support of an appropriate innovation... [Read more]

        Orchestrating resources with suppliers for product innovation

        JPIM Article | October 20, 2023

        Orchestrating resources with suppliers for product innovation
        Francesco Chirico, Lucia Naldi, Michael A. Hitt, Philipp Sieger, David G. Sirmon, Kai Xu

        How orchestrating external, supplier-provided resources affects product innovation is an important question. While product innovation is essential... [Read more]

        Improving Innovation Decision Making

        Viewpoint Blog | October 16, 2023

        Improving Innovation Decision Making
        David Matheson and Wayne Fisher PhD

        When asked “How would you know a good decision if you saw one”, audience members at PDMA’s Inspire Innovation conference September 18, 2023 in New Orleans said things like “Alignment with goal and vision” and “True alignment... [Read more]

        Converting inventions into innovations to address cancer grand challenges: The role of scientific and digital search intensity

        JPIM Article | OCTOBER 10, 2023

        Converting inventions into innovations to address cancer grand challenges: The role of scientific and digital search intensity
        Lorenzo Ardito, Angelo Natalicchio, Antonio Messeni Petruzzelli, Manlio Del Giudice

        The present study seeks to shed further light on what favors the conversion of inventions into innovations in for-profit... [Read more]

        2023 Conference | September 19, 2023

        Creating a Recipe for Innovation Success
        Shawn Hauser-Fedor, Michael Bauer

        This presentation will use The Hershey Company as a case study to explore how organizations can achieve innovation at scale using InnovationOps. InnovationOps is a combination of cultural philosophies, practices, people, and tools that increases an organization's ... [Read more]

          kHUB Article | July 12, 2023

          The Scientific Method: Reframing An Underutilized Tool for Product Management
          Mike Hyzy

          While performing research for a healthcare consulting project, I stumbled upon the overview of the scientific method and thought, “There are parallels here in how we work in product management…blog” The neurons began firing, and the whiteboard was drawn... [Read more]

            Where digital meets physical innovation: Reverse salients and the unrealized dreams of 3D printing

            JPIM Article | June 09, 2023

            Where digital meets physical innovation: Reverse salients and the unrealized dreams of 3D printing
            Thierry Rayna, Joel West

            For more than three decades, enthusiasts have predicted that direct manufacturing enabled by 3D printing would inevitably supplant traditional manufacturing methods. Alas, for nearly as long, these... [Read more]

            Introduction to Exploratory Product Development

            kHUB Article | June 9, 2023

            Introduction to Exploratory Product Development
            Mary Drotar & Kathy Morrissey

            Most enterprises have difficulty developing products effectively. Typical pressures and frustrations include missed launch dates, sales goals, internal conflict, budget overruns, and the wrong products released to the marketplace. Often, the most common stressor... [Read more]

              Growing with smart products: Why customization capabilities matter for manufacturing firms

              JPIM Article | MAY 29, 2023

              Growing with smart products: Why customization capabilities matter for manufacturing firms
              Colin Schulz, Sebastian Kortmann, Frank T. Piller, Patrick Pollok

              Manufacturing firms that engage in digital transformation develop increasingly smarter versions of their tangible products to reinvigorate growth in shrinking markets... [Read more]

              Grand challenges and platform ecosystems: Scaling solutions for wicked ecological and societal problems

              JPIM Article | MAY 25, 2023

              Grand challenges and platform ecosystems: Scaling solutions for wicked ecological and societal problems
              Paavo Ritala

              The persistence of grand societal and environmental challenges demands attention from innovation management scholars and practitioners... [Read more]

              Grand challenges and platform ecosystems: Scaling solutions for wicked ecological and societal problems

              JPIM Article | MAY 19, 2023

              Tackling grand societal challenges: Understanding when and how reverse engineering fosters frugal product innovation in an emerging market
              Samuel Adomako, Michael Asiedu Gyensare, Joseph Amankwah-Amoah, Pervaiz Akhtar, Nazim Hussain

              Societies are confronted with grand challenges that require the efforts... [Read more]

              PDMA Webcast: Mastering InnovationOps

              PDMA Webcast | May 18, 2023

              PDMA Webcast: Mastering InnovationOps
              Mike Bauer

              Innovation is a critical driver of business growth in today's rapidly changing marketplace. However, many businesses struggle to effectively harness innovation to achieve their growth goals. InnovationOps is a powerful methodology for achieving business growth through innovation. InnovationOps combines... [Read more]

              PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation

              PDMA Webcast | April 20, 2023

              PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation
              Mike Hyzy

              As product managers and leaders, we are relied upon and expected to develop new ideas that break barriers and support the business plans for the companies we build products for. We are also full-time firefighters, putting out... [Read more]

              Lean Product Management

              Podcast | April 7, 2023

              Three Ways to Escape Gut-Feeling and Rapidly Boost Innovation to Markets
              Ulrike Laubner-Kelleher

              Ulrike Laubner-Kelleher is a sought-after mentor, educator, and presenter on the topics of product management, innovation and teams efficiency. She helps product teams get ahead of their competitors by finding innovations quickly and developing... [Read more]

              Lean Product Management

              Podcast | April 7, 2023

              Lean Product Management
              Dan Olsen

              Dan Olsen is a returning guest to the podcast. He is a well-known product management trainer, consultant, and speaker. He is also the author of the bestselling product management book, The Lean Product Playbook. Through his talks and interactive training workshops, Dan helps companies... [Read more]

              Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry

              JPIM Article | March 13, 2023

              Different settings, different terms and conditions: The impact of intellectual property arrangements on co-creation project performance
              Anja Tekic, Kelvin W. Willoughby, Johann Füller

              Innovation-focused co-creation between companies and individual external contributors is accompanied by the challenge of managing... [Read more]

              Why We Disagree on Scrum

              Viewpoint Blog | February 7, 2023

              Why We Disagree on Scrum
              Robert Webber

              I often read through the passionate LinkedIn debates about whether Scrum has been successful. My observation is that much of the disagreement is based on the different environments in which Scrum is applied. My conclusion is that nobody’s wrong. I assert that your perspective... [Read more]

              Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry

              JPIM Article | January 30, 2023

              Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry
              Hadi Eslami, Kamran Eshghi, Farhad Sadeh

              Prior research has highlighted the performance implications of R&D alliances for innovation outcomes and the financial returns of firms. However, research on R&D alliances has yet to offer insights... [Read more]

              Setting contextual conditions to resolve grand challenges through responsible innovation: A comparative patent analysis in the circular economy

              JPIM Article | January 27, 2023

              Setting contextual conditions to resolve grand challenges through responsible innovation: A comparative patent analysis in the circular economy
              Yipeng Liu, Yijun Xing, Ferran Vendrell-Herrero, Oscar F. Bustinza

              This article draws on responsible innovation (RI) undertaken by hybrid organizations... [Read more]

              Hybrid innovation logics: Exploratory product development with users in a corporate makerspace

              JPIM Article | December 14, 2022

              Hybrid innovation logics: Exploratory product development with users in a corporate makerspace
              Russell E. Browder, Cole J. Crider, Robert P. Garrett

              Advances in digital manufacturing technologies have not only altered R&D processes for new product development (NPD), but they have also opened new possibilities... [Read more]

              PDMA Webcast: Product Innovation – The Next Generation

              PDMA Webcast | December 8, 2022

              PDMA Webcast: Product Innovation – The Next Generation
              Sue Burek, Søren Salomo, Kevin Caves, Bengisu Berispek, and Andrew Varvara

              Join us for an overview of PDMA’s Global Student Innovation Challenge – learn about how students, professors, entrepreneurs and practitioners use process and practices to launch successful products... [Read more]

              The Mythical MMFS

              Viewpoint Blog | November 29, 2022

              The Mythical MMFS
              Robert Webber

              Feel like a voice in the wilderness in your organization? The Minimum Marketable Feature Set (MMFS) makes so much sense. Who could argue against getting software to market faster using smaller and more frequent releases? Is the business really that dumb that they don’t get it? As a software development... [Read more]

              This Is What You Came For? University–Industry Collaborations and Follow-on Inventions by the Firm

              JPIM Article | November 18, 2022

              This Is What You Came For? University–Industry Collaborations and Follow-on Inventions by the Firm
              Paul-Emmanuel Anckaert and Hanne Peeters

              The positive impact of university–industry collaborations on firms' innovative performance is well recognized. However, to date, the existing heterogeneity within university–industry collaboration processes... [Read more]

              The Secret of Agile Motivation

              Viewpoint Blog | October 25, 2022

              The Secret of Agile Motivation
              Robert Webber

              Everyone is looking for silver bullets. There’s a lot written about the secrets of motivation. If the secrets are out, why do so many organizations have unmotivated employees who come to work and do the minimum to get by? Here’s the promised secret of Agile motivation in four words: LET THEM DO AGILE! I’ll prove... [Read more]

              When Scrum is Not Scrum

              Viewpoint Blog | October 19, 2022

              When Scrum is Not Scrum
              Robert Webber

              My book, Unlocking Agile’s Missed Potential and my LinkedIn articles have a common theme – Agile has not met expectations because of the constraints of waterfall planning. I’m going to address Scrum specifically in this article. I’ll show you that Scrum is not possible when teams are held to feature... [Read more]

              Social brokerage and productivity of users in online innovation networks

              JPIM Article | October 6, 2022

              Social brokerage and productivity of users in online innovation networks
              Satyam Mukherjee, Tarun Jain

              In this work, we investigate the impact of social brokerage on the innovation productivity of users in online innovation networks. Innovation in online networks is leveraged by coordinated interactions between the participating users. We leverage... [Read more]

              Save Agile - Stop Waterfall Planning

              Viewpoint Blog | September 30, 2022

              Save Agile - Stop Waterfall Planning
              Robert Webber

              My last article on business predictability asserts that we in software development are at a disadvantage relative to sales and manufacturing because we can’t define our output in terms of value that the business understands. Would you believe me if I told you that there is a way that you can quantify the... [Read more]

              Product Innovation Process TEDTalks with Practitioner Insights

              Viewpoint Blog | September 23, 2022

              Product Innovation Process TEDTalks with Practitioner Insights
              Rajeshwari Krishnamurthy

              In Agbogbloshie, a community in Accra, Ghana, people descend on a scrapyard to mine electronic waste for recyclable materials. Without formal training, these urban miners often teach themselves the workings of electronics by taking them... [Read more]

              Why the Business Needs Predictability from Agile

              Viewpoint Blog | September 22, 2022

              Why the Business Needs Predictability from Agile
              Robert Webber

              I’ve often heard complaints from software developers about product and project managers imposing schedules, usually at the feature level. Software predictability was never achieved with waterfall development. How was Agile going to provide predictability... [Read more]

              Customer Focused Innovation - an interview with Yann and Beat of Vendbridge

              Viewpoint Blog | September 7, 2022

              Customer Focused Innovation - an interview with Yann and Beat of Vendbridge
              Scott Burleson

              Beat and Yann, thanks for taking the time for this interview. I’d like to understand your core process, “Customer-Focused Innovation”, as I believe it would be highly interesting to our practitioner and leader members of PDMA. Let’s begin there... [Read more]

              New Product Advantage Infused by Modularity: Do Resources Make a Difference?

              JPIM Article | June 10, 2022

              New Product Advantage Infused by Modularity: Do Resources Make a Difference?
              Yazhen Xiao and Haisu Zhang

              Given the plethora of new product introductions, managers often embrace modularity (i.e., decompose product or process design into components or sub-tasks, respectively) as part of new product development (NPD). Although modularity increases overall... [Read more]

              No Innovation Without Entrepreneurship: From Passion to Practice

              JPIM Article | June 1, 2022

              No Innovation Without Entrepreneurship: From Passion to Practice
              Katharina Hölzle

              In his Catalyst article, Kenneth Kahn takes an institutional perspective on innovation and entrepreneurship, arguing that a lack of differentiation between these two terms results in a missing demarcation of entrepreneurship and innovation centers... [Read more]

              From Ego-Systems to Open Innovation Ecosystems: A Process Model of Inter-Firm Openness

              JPIM Article | February 4, 2022

              From Ego-Systems to Open Innovation Ecosystems: A Process Model of Inter-Firm Openness
              Muhammad Aftab Alam, David Rooney, and Murray Taylor

              Existing innovation management literature significantly enhances our knowledge about “What” open innovation is and “Why” it is crucial for innovating superior... [Read more]

              When to Apply Design Thinking and Lean Innovation (and when not to…)

              Viewpoint Blog | January 26, 2022

              When to Apply Design Thinking and Lean Innovation (and when not to…)
              Jan van den Ende

              Design Thinking and Lean Innovation are extremely popular today. Broadly, in the business world, people talk about MVPs (Minimum Viable Products) and Pivots when discussing activities related to innovation. Design Thinking and Lean ... [Read more]

              PPDMA Webcast: Deliberate Product Differentiation: Lessons Learned from Iconic Designs

              PDMA Webcast | JANUARY 20, 2022

              PDMA Webcast: Deliberate Product Differentiation: Lessons Learned from Iconic Designs
              Joshua L. Cohen, Shareholder and Director, RatnerPrestia

              In technology-rich and design-sensitive marketplaces, the success of a product is often measured by how well it differentiates (and how well that differentiation ... [Read more]

              Envisioning Innovation Opportunities Through Science Fiction

              JPIM Article | January 12, 2022

              Envisioning Innovation Opportunities Through Science Fiction
              Thomas Michaud and Francesco Paolo Appio

              The inherent uncertainty of the innovation process, along with the fast-changing world of technology, presents significant difficulties to modern companies. As a result, product managers and engineers are under growing pressure... [Read more]

              Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization

              JPIM Article | November 16, 2021

              Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization
              Robin Pesch, Herbert Endres, and Ricarda B. Bouncken

              While an increasing body of research is considering the role of digital product innovation... [Read more]

              Winning Innovation

              kHUB Article | October 19, 2021

              Winning Innovation
              Norbert Majerus

              Some companies view R&D and product development as a cost of doing business. It’s one more function to support with cash so that the company can continue to exist. Other companies, however, recognize that R&D is an investment... [Read more]

                Leveraging Resources for Innovation: The Role of Synchronization

                JPIM Article | October 11, 2021

                Leveraging Resources for Innovation: The Role of Synchronization
                Christina Matz Carnes, Michael A. Hitt, David G. Sirmon, Francesco Chirico, and Dong Wook Huh

                Leveraging resources to develop innovation is central to exploiting market opportunities, yet doing so is complex and fraught with... [Read more]

                New Product Development in an Entrepreneurial Company

                Viewpoint Blog | September 24, 2021

                New Product Development in an Entrepreneurial Company

                Rajeshwari Krishnamurthy

                New Product Development (NPD) is considered critical for the survival and growth of any organisation. Despite many studies, the market success rates in NPD are still appalling. According to a Product Development ... [Read more]

                Redefining Lean Product Development Principle in the world of AI/ML

                Viewpoint Blog | August 25, 2021

                Redefining Lean Product Development Principle in the world of AI/ML

                Prashant Chouhan

                Lean principle in Manufacturing is a well-known management philosophy over last many decades that primarily focuses on eliminating “Waste” in the system and achieving .... [Read more]

                PDMA Webcast: Harnessing the Power of Product Thinking

                PDMA Webcast | AUGUST 19, 2021

                PDMA Webcast: Harnessing the Power of Product Thinking
                David Boni, Product Director, Emergn

                How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product mindset can help you take ideas to market that have the greatest chances of ... [Read more]

                Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams

                JPIM Article | June 28, 2021

                Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams
                Saeed Khanagha, Henk W. Volberda, Andreas Alexiou, and Maria Carmela Annosi

                Increasingly, organizations have been employing self-managing teams to circumvent... [Read more]

                Turning the Titanic: Charting a New Course for Your Troubled Project

                PDMA Webcast | JUNE 16, 2021

                Turning the Titanic: Charting a New Course for Your Troubled Project
                Jana Axline

                One of the most expensive situations organizations face are failing projects. Understanding techniques to get an off-course project headed the right direction is critical before... [Read more]

                Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice

                JPIM Article | May 29, 2021

                Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice
                Stefano Magistretti, Lorenzo Ardito, and Antonio Messeni Petruzzelli

                Design thinking (DT) is gaining ground among academics and practitioners as a means to improve the innovativeness... [Read more]

                Good Design is More Than What Meets the Eye

                Viewpoint Blog | April 30, 2021

                Good Design is More Than What Meets the Eye
                Rajeshwari Krishnamurthy

                Is the product design effective? The need for product design is usually driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a product that needs to appeal to... [Read more]

                A Self‐Tuning Model for Smart Manufacturing SMEs

                JPIM Article | March 15, 2021

                A Self‐Tuning Model for Smart Manufacturing SMEs: Effects on Digital Innovation
                Manlio Del Giudice, Veronica Scuotto, Armando Papa, Shlomo Y. Tarba, Stefano Bresciani and Merrill Warkentin

                With the changing way people live, communicate, and work, enterprises are striving to shift their existing... [Read more]

                Appreciation for Cooper and Edgett’s Stage-Gate® Process

                Viewpoint Blog | February 24, 2021

                Appreciation for Cooper and Edgett’s Stage-Gate® Process
                Scott Burleson

                Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading... [Read more]

                Why is AGILE Product Development Process So Popular?

                kHUB Article | January 29, 2021

                Why is AGILE Product Development Process So Popular?
                Rajeshwari Krishnamurthy

                Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a... [Read more]

                  Waterfall vs. Agile Product Development

                  Viewpoint Blog | January 22, 2021

                  Waterfall vs. Agile Product Development
                  Rajeshwari Krishnamurthy

                  Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development... [Read more]

                  Enterprise Agility at Scale

                  PDMA Webcast | January 21, 2021

                  Enterprise Agility at Scale
                  Parijat Singh

                  Most companies are in the process of transforming to a new world of ‘Agility’. This topic intends to look at Enterprise Agility through a lens of Lean Software/Product development and principles of ‘Theory of Constraints’... [Read more]

                  TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe

                  Podcast | January 18, 2021

                  TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe
                  Chad McAllister

                  This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s... [Read more]

                  Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting

                  JPIM Article | October 16, 2020

                  Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting
                  Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna

                  Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as... [Read more]

                  Beyond Methodologies

                  PDMA Webcast | October 15, 2020

                  Beyond Methodologies
                  Steve Angelo-Edie

                  Have you or your teams ever faced these questions, "Which agile methodology should I choose?", "I am doing the methodology, right?" "Why isn't the rest of the organization doing the same agile?", maybe even "Why isn't agile sticking?" If so... [Read more]

                  How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

                  JPIM Article | October 7, 2020

                  How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
                  Gerda Gemser and Mark A. A. M. Leenders

                  There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

                  Innovation Process for Radically New Products

                  Viewpoint Blog | August 17, 2020

                  Innovation Process for Radically New Products
                  Rajeshwari Krishnamurthy

                  When Sony launched the Walkman, it revolutionised the music industry. People thought that it would probably be the biggest breakthrough ever in that category until Apple came up with the iPod... [Read more]

                  Innovation and Design in the Age of Artificial Intelligence

                  JPIM Article | March 19, 2020

                  Innovation and Design in the Age of Artificial Intelligence
                  Roberto Verganti, Luca Vendraminelli and Marco Iansiti

                  At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

                  More Than IoT: Building a Connected Experience

                  kHUB Article | March 14, 2020

                  More Than IoT: Building a Connected Experience
                  Devin Moore

                  Consider the electronic device closest to you, probably your phone. Take some time to consider it and the parts intended for interaction. Connected products typically have a physical and digital presence... [Read more]

                  Lean-driven Innovation

                  PDMA Webcast | January 16, 2020

                  Lean-driven Innovation
                  Norbert Majerus

                  Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

                  Value Creation and Value Capture Alignment in Business Model Innovation

                  JPIM Article | December 27, 2019

                  Value Creation and Value Capture Alignment in Business Model Innovation
                  David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

                  Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

                  PSM vs WATERFALL vs AGILE

                  viewpoint blog | november 13, 2019

                  PSM vs WATERFALL vs AGILE
                  Clint Padgett

                  The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

                  The Impact of Failure and Success Experience on Drug Development

                  JPIM Article | October 12, 2019

                  The Impact of Failure and Success Experience on Drug Development
                  Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara

                  It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success... [Read more]

                  The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

                  JPIM Article | September 8, 2019

                  The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
                  Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg

                  he debate over whether and how thought worlds of different departments (especially marketing and research and development... [Read more]

                  Implementation of Social Innovations in Subsistence Marketplaces

                  JPIM Article | September 4, 2019

                  Implementation of Social Innovations in Subsistence Marketplaces
                  Rinivas Venugopal and Madhubalan Viswanathan

                  Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

                  The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

                  JPIM Article | August 24, 2019

                  The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
                  Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

                  Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

                  Design = Emotion + Function

                  PDMA Webcast | April 18, 2019

                  Design = Emotion + Function
                  Jeevak Badve

                  We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too... [Read more]

                  From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation

                  PDMA Webcast | February 21, 2019

                  From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation
                  John W. Eaton

                  We often hear corporate innovation leaders encouraging their internal NPD teams to “act like a startup”…but that’s clearly easier said than done. And while founders of tech startups and “intrapreneurs” at Fortune 500... [Read more]

                  Building Insanely Great Products: Six Keys to Success

                  PDMA Webcast | April 20, 2017

                  Building Insanely Great Products: Six Keys to Success
                  David Fradin

                  During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

                  The Risks of Separating UI UX from Your Development Cycle

                  PDMA Webcast | September 21, 2017

                  The Risks of Separating UI UX from Your Development Cycle
                  Ameen Mirdamadi

                  During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software... [Read more]

                  What Is Innovation?

                  kHUB Article | January 2016

                  What Is Innovation?
                  David Williams and Gert Staal

                  Prior to attempting to adopt innovation management as a practice within an organization, innovation as a concept must first be understood fully, since this term can mean very different things for different people. This TIM Foundation Guidebook... [Read more]

                  Learning to Innovate: A Skill That Can Be — And Must Be — Taught

                  kHUB Article | 2016

                  Learning to Innovate: A Skill That Can Be — And Must Be — Taught
                  Dr. Aruna Shekar

                  There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

                  Predicting Disruptive Activity

                  kHUB Article | 2016

                  Predicting Disruptive Activity
                  Kelly Mantick

                  Whenever the term “health care” appears in the media, it’s typically accompanied by “ever-changing,” “continually evolving” or some other set of descriptive terms that iterate how much the industry changes from year to year or even month to month... [Read more]

                  Breaking the Mold: A Conversation with Dr. Gina O'Connor

                  kHUB Article | 2016

                  Breaking the Mold: A Conversation with Dr. Gina O'Connor
                  Brad Barbera

                  Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

                  Making Innovations Happen: Fostering Innovations by Inducing Foresight

                  kHUB Article | 2016

                  Making Innovations Happen: Fostering Innovations by Inducing Foresight
                  Teresa Jurgens-Kowal

                  Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

                  The Power Of Design Thinking

                  kHUB Article | 2016

                  The Power Of Design Thinking
                  K. Scott Swan and Abbie Griffin

                  Design thinking has recently emerged as a popular term in the business press. To achieve the benefits of this specific way of thinking, it is important to answer two questions... [Read more]

                  Exploratory PD

                  kHUB Article | 2016

                  Exploratory PD
                  Kathy Morrissey and Mary Drota

                  We call our approach Exploratory PD® (ExPD). ExPD is an adaptive approach that identifies and drives down project risks that can result in product failure. It adapts to the changing nuances of each project, while eliminating unnecessary... [Read more]

                  When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design

                  kHUB Article | 2016

                  When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
                  Chris Murray

                  In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

                  How to Govern Open Innovation

                  kHUB Article | 2015

                  How to Govern Open Innovation
                  Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

                  Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

                  What Product Developers Need to Know About Intellectual Property

                  kHUB Article | 2015

                  What Product Developers Need to Know About Intellectual Property
                  Shaqir Toor

                  Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

                  Innovation Best Practices: Does adopting a Best Practice really make you any better?

                  kHUB Article | 2015

                  Innovation Best Practices: Does adopting a "Best Practice" really make you any better?
                  Brad Barbera

                  Part of PDMA’s mission is to uncover and disseminate best practices in new product development and innovation. Enormous intellectual effort is devoted to researching what organizations... [Read more]

                  Beyond the Product: Keys to Successful Innovation in Commoditized Markets

                  kHUB Article | 2015

                  Beyond the Product: Keys to Successful Innovation in Commoditized Markets
                  John Burns

                  In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

                  Innovation Process Design and Software Tool Enablement

                  kHUB Article | 2015

                  Innovation Process Design and Software Tool Enablement
                  Noel Sobelman

                  One of the most frequently asked questions I get from companies working on innovation improvement is whether they should design improved innovation processes before implementing... [Read more]

                  Open Innovation (Book Review)

                  kHUB Article | 2015

                  Open Innovation (Book Review)
                  Charles Noble, Serdar S. Durmusoglu and Abbie Griffin

                  Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British... [Read more]

                  2016's Best Practices for NPI and NPD Success

                  Whitepaper | 2015

                  2016's Best Practices for NPI and NPD Success
                  Tony Lockwood

                  Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective... [Read more]

                  Hybrid R&D: The Path to Breakthrough Innovation

                  PDMA Webcast | May 1, 2014

                  Hybrid R&D: The Path to Breakthrough Innovation
                  Mark Adkins

                  Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is... [Read more]

                  Speed Innovations to Market with Less Waste and Risk

                  PDMA Webcast | April 17, 2014

                  Speed Innovations to Market with Less Waste and Risk
                  John Farnbach

                  In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

                  The Product Development Process

                  kHUB Article | 2014

                  The Product Development Process
                  Julia Cupman and Paul Hague

                  It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio will be less than five years old... [Read more]

                  Intellectual Property Module: Chronological Guide for Inventors

                  kHUB Article | 2014

                  Intellectual Property Module: Chronological Guide for Inventors
                  Center for Assistive Technology, University at Buffalo

                  The road you are about to travel as an inventor or technology developer is a complex journey. Along the way you will be introduced to new terms and processes and... [Read more]

                  How Lean Agile Changes the Product Manager's Job

                  PDMA Webcast | November 7, 2013

                  How Lean Agile Changes the Product Manager's Job
                  Andy Singleton

                  The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

                  Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation

                  pdma webcast | September 26, 2013

                  Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation
                  Susan Ward

                  Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive... [Read more]

                  Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

                  PDMA Webcast | September 12, 2013

                  Learn How Innovation Can Be Transformed from a Random Event into a Reliable System
                  Bruce Hall

                  This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering... [Read more]

                  Innovation Lab: Incubating Creativity

                  PDMA Webcast | February 7, 2013

                  Innovation Lab: Incubating Creativity
                  Chris Wasden

                  How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

                  Intellectual Property and Product Development

                  PDMA Webcast | February 12, 2013

                  Intellectual Property and Product Development
                  Peter Stewart, Bruce Schelkopf and Louis Foreman

                  This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP)... [Read more]

                  Managing NPD Project Tradeoffs

                  kHUB Article | 2013

                  Managing NPD Project Tradeoffs
                  Eric P. Rose

                  We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

                  Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation

                  kHUB Article | 2013

                  Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation
                  Jackie Yeaney

                  At Red Hat, the innovation model we use is rooted in our open source philosophy. We call it a “Company 2.0” approach to management. Unlike traditional “1.0” structures, in which decisions are made at the top and... [Read more]

                  An Attitude of Craftsmanship in Innovation

                  kHUB Article | 2013

                  An Attitude of Craftsmanship in Innovation
                  Doug Powell

                  Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

                  Improving Product Development by Capturing Knowledge

                  kHUB Article | 2013

                  Improving Product Development by Capturing Knowledge
                  Becky Partida

                  Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

                  A Practical Approach to Products

                  kHUB Article | 2013

                  A Practical Approach to Products
                  Pragmatic Marketing

                  What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

                  The Back End of Innovation: The Neglected Stepchild of NPD

                  PDMA Webcast | November 8, 2012

                  The Back End of Innovation: The Neglected Stepchild of NPD
                  Gerry Katz

                  In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

                  Managing Innovation from Ideation to a Scalable Business

                  PDMA Webcast | August 16, 2012

                  Managing Innovation from Ideation to a Scalable Business
                  David Matheson

                  For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business... [Read more]

                  Mouse Trap Principle...Prescription for Market Success?

                  PDMA Webcast | May 3, 2012

                  Mouse Trap Principle...Prescription for Market Success?
                  Charles J. Brez and Thomas Swiger

                  “Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will... [Read more]

                  Navigating the Perilous Waters of New Product Development

                  PDMA Webcast | March 15, 2012

                  Navigating the Perilous Waters of New Product Development
                  Don Creswell

                  Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this... [Read more]

                  5 Ways to Eco-Innovate

                  kHUB Article | 2012

                  5 Ways to Eco-Innovate
                  Jacquelyn Ottman

                  It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing... [Read more]

                  Lessons Learned from Outstanding Corporate Innovators

                  PDMA Webcast | 2012

                  Lessons Learned from Outstanding Corporate Innovators
                  The Outstanding Corporate Innovator Award Committee

                  For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

                  Want to Jump-Start Your Product Development? Reverse Engineer Your Future

                  kHUB Article | 2012

                  Want to Jump-Start Your Product Development? Reverse Engineer Your Future
                  Joe Tradii

                  So you’ve come to the realization that you’re suddenly in the position to play catch-up with your competitors. Reasons why don’t matter right now, but getting a competitive product to market as quickly as possible does... [Read more]

                  How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities

                  kHUB Article | 2012

                  How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
                  Jacquelin Cooper

                  As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

                  Deliberate Product Differentiation

                  kHUB Article | 2012

                  Deliberate Product Differentiation
                  Joshua L. Cohen

                  Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling... [Read more]

                  Integrating User Interface Design into the New Product Development Process

                  PDMA Webcast | 2012

                  Integrating User Interface Design into the New Product Development Process
                  Rob Tannen and Mathieu Turpault

                  Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

                  Making Our Way into Organizational Sustainability

                  PDMA Webcast | June 2, 2011

                  Making Our Way into Organizational Sustainability
                  Christina Mondor, Aurora Sherrard, Georgia Berner and William Deuschle

                  How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of... [Read more]

                  What's New in Brainstorming and Ideation

                  PDMA Webcast | December 16, 2010

                  What's New in Brainstorming and Ideation
                  Gerry Katz

                  Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area... [Read more]

                  Design Thinking (Part 2): The How

                  PDMA Webcast | October 28, 2010

                  Design Thinking (Part 2): The "How"
                  Stefanie Norvaisas and Ami Verhalen

                  Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]

                  Design Thinking (Part 1): The

                  PDMA Webcast | October 14, 2010

                  Design Thinking (Part 1): The "What" and "Why"
                  Stefanie Norvaisas and Ami Verhalen

                  Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction... [Read more]

                  Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty

                  PDMA Webcast | September 23, 2010

                  Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty
                  José A. Briones

                  Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space... [Read more]