What's New in Brainstorming and Ideation

What's New in Brainstorming and Ideation

What's New in Brainstorming and Ideation

Gerry Katz, Applied Marketing Sciences, Inc.

Originally presented: December 16, 2010
Watch time: 1 hour, 3 minutes

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Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area.

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