2020 Conference and Research Forum

September 17, 2020

Why AI Needs Product Sense
Amin Bashi

Business Leaders who consistently build great products over time are said to have great “product sense.” Product sense is simply the ability to consistently build for value. More than ever, Artificial Intelligence needs product sense. AI won’t figure out what... [Read more]

September 17, 2020

Creative Lessons From a Pandemic
Drew Boyd

Shocks to the system yield new insights we would not have seen otherwise, for better or worse. Pandemics, for example, lead to new creative ideas that will likely change how we do things. The COVID 19 coronavirus pandemic is well on its way to teaching us a lot... [Read more]

September 17, 2020

How To Create & Evaluate Brand Names Like a Pro
Alexandra Watkins

Learn a surefire strategy and best practices for creating memorable product names that get noticed and get sales. In this entertaining and enlightening taste of our 2021 conference, you’ll learn the... [Read more]

September 17, 2020

Panel: Innovating in a Virtual Universe
Kip Creel, Ruth Barry, Kristyn Corrigan and Dr. Brad Shuck (moderator)

In many areas, our world has been changed forever due to the events of 2020. Relative to virtual innovation, it may be more accurate to say that the events of 2020... [Read more]

September 18, 2020

Open Innovation During & After the Pandemic
Henry Chesbrough

In this address, Professor Chesbrough will discuss the role that open innovation can play in adapting to the pandemic, and in recovering from it. At the same time, he will explore how the pandemic is changing innovation, and how to build resiliency to respond to that... [Read more]

September 19, 2020

Future of Design, Development, & Innovation During Turbulent Times
Rudy Sharan, Gerry Tellis, Kristyn Corrigan, Daniel Malmer and Minu Kumar (moderator)

The panel will address the question of what might lie ahead in the future for PDDI activities during and after the pandemic (in the short term and long term), in a climate of... [Read more]

September 17, 2020

E-Solar Refrigerator
Sayon Mazumder, Arnab Mohanta and Kartik Rohilla (Team from IIM Ahmedabad, India)

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September 17, 2020

STORKSIE: Clean Infant Formula
Cecilie Bernstorff, Alexsandra Sukhova, Vanessa Thybussek and Luying Zhou (Team from University of Bonn, Germany)

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September 17, 2020

Bra Redesign
Cheyenne Lam and Pragya Maheshwari (Team from University of Illinois at Urbana-Champaign, United States)

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