2022 Virtual Innovators Conference and JPIM Research Forum

January 13, 2022

Conference Welcome and Keynote Presentation: How AI is Changing Business Strategy
Anil Gupta

At the 2020 annual meeting of the World Economic Forum in Davos, Google’s CEO Sundar Pichai observed: “AI is one of the most profound things we’re working on as humanity. It’s more profound than fire or electricity.” ... [Read more]

January 13, 2022

Ideating the Future of Innovation
Gina O’Connor

What are the emerging challenges that New Product developers, Innovators, and their leaders experience, or expect to experience in the near future? What are the opportunities for innovating the way we innovate? ... [Read more]

January 14, 2022

Welcome and Keynote Presentation: Winning at NPD: Success Drivers from the 2020-21 Best Practices Study
Abbie Griffin and Gloria Barczakr

This session presents the results of the PDMA’s most recent global best practices survey, followed by the Global Student Innovation Challenge Team Presentations. [Read more]

January 14, 2022

Concept Testing Has Gone to the Dogs
Kip Creel and Carl Baker

Plastic Phoenix, a startup manufacturer, wanted to gauge consumer interest for its new to world product designed to deter dogs from getting on the furniture. As with any concept test, it is essential to understand how to convey the value ... [Read more]

January 14, 2022

Cloud Computing Transforming Product Lifecycle Management of Medical Devices
Nandha Balasubramaniami

The medical device industry has a positive outlook, fueled by the accelerated pace of innovation, rapid growth of digital health, convergence between device and drug manufacturers, new entrants, and the shift towards ... [Read more]

January 14, 2022

How Customer-Driven Lean Innovation Succeeded Inside a 160+ Year Old Company
Matt Phillips and Kelly Breitbach

Can large, established companies innovate faster, using the mindset and techniques of a startup? In this case study talk, you'll learn how A.Y. McDonald Mfg. Co., a leading manufacturer of fittings for public water ... [Read more]

January 14, 2022

Leading an Innovation Best Practices Assessment for Your Organization
Barbara Munderloch Zurbriggen

Organizational Design for Innovation entails three distinct phases - Assess, Design, Mobilize. The Assess phase is critical for uncovering key barriers to innovation effectiveness and problems to be solved in the new ... [Read more]

January 14, 2022

Portfolio Simulation
David Matheson

Experience a career of portfolio decisions in ninety minutes with this interactive portfolio simulation. You and your group will compete with other teams to deliver base portfolio results and win the market leader bonus. ... [Read more]

January 15, 2022

Welcome; Global Student Innovation Challenge 2021 Winner Announcement; Keynote Presentation: Open Innovation at NASA: Harnessing the Power of the Crowd to Solve Hard Problems and Adapt to Rapid Changes in Technology
Steve Rader

This session will explore how organizations can use open innovation and open talent effectively for keeping up with the increasing pace of change in technologies, skills, and markets. The approaches shown ... [Read more]

January 15, 2022

Driving Product Decisions Using Continuous Customer Feedback
Luke Freiler

Product managers understand the importance of incorporating customer feedback throughout the product development lifecycle. But making sure your customers continually provide actionable feedback... [Read more]

January 15, 2022

Do You Really Know Your Customers? Uncovering Customer Needs in the Connected Age
Andrea Ruttenberg

Product managers are under constant pressure to develop truly new and innovative products. It is not an easy job. You must make many decisions, big and small, often while navigating competing opinions from key stakeholders within your organization... [Read more]

January 15, 2022

Innovation Magic: Creativity in a Hybrid World
Teresa Jurgens-Kowal

As the workforce slowly moves into a blended model of work-from-home and work-from-the-office, organizations must adapt their innovation processes. Creativity requires a degree of spontaneity and team members ... [Read more]

January 15, 2022

From Atoms to Bits: Digital Transformation for Physical Incumbents
Alan Cucknell

While media hype is focussed on the new digital offerings from Start-ups and Unicorns alike, many physical incumbents – companies delivering off-line products, services and ... [Read more]

January 15, 2022

Lean-Driven Innovation
Norbert Majerus

Lean had a large impact on manufacturing and service operations, improving quality, delivery, efficiency among others. Lean has not yet seen the same popularity in the R&D or innovation creation process which is unfortunate ... [Read more]

January 15, 2022

Panel Discussion: Disruption in the Workplace! Applying Innovation Techniques to Workplace Design
Theresa Jurgens-Kowal, Barbara Munderloh Zurbriggen, and Brad Shuck; Moderated by Ernie Harris

With the many challenges in the modern workplace, it is safe to say that disruption may be the one constant. How do you use innovative techniques to build your workforce and organizational design to ... [Read more]

January 2022

1st place team - Uvisa Health
Danish Technical University - Denmark

The PDMA Student Innovation Challenge is unique in that it encourages and supports students developing novel, real-world offerings, that include products, software or services.

» Watch Presentation

January 2022

2nd place team - Second Wind
Duke University - United States

The PDMA Student Innovation Challenge is unique in that it encourages and supports students developing novel, real-world offerings, that include products, software or services.

» Watch Presentation

January 2022

3rd place team - GoPump
Technical University Berlin - Germany

The PDMA Student Innovation Challenge is unique in that it encourages and supports students developing novel, real-world offerings, that include products, software or services.

» Watch Presentation