Culture and Teams
While strategy and process are essential to good product development and product management, these alone will not lead to the sustained success of the organization. People are ultimately what makes an organization successful. It is organization culture that provides the context within people work and in which product strategy and new product development can be successfully implemented. It is teams and team leadership that provide the working models for how projects happen and ultimately drive innovation success.
An innovation culture fosters creativity, psychological safety, and alignment with strategy, while climate reflects how people experience the day-to-day environment.
High-performing teams require the right mix of work styles, development stages, team types, leadership, and incentives. Cross-functional teams can be structured for collaboration and accountability.
Team leaders play a critical role—strong communication and emotional intelligence (EQ) are essential. Effective teams and leaders are measured using metrics such as engagement, collaboration quality, time to value, and outcome ownership.
PDMA research confirms that great culture and climate are key enablers of consistent innovation success.
This section addresses the following questions:
- What is organization culture?
- How do you develop an innovative culture?
- How to support and grow an innovation culture?
- What is required to achieve high performing teams?
- How to create a product community in your organization?
- How to develop the next team leaders?