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Product Innovation Process TEDTalks with Practitioner Insights

By Rajeshwari krishnamurthy posted 09-23-2022 17:11

  
PDMA Body of Knowledge: Culture, Teams & Leadership Insights #2

 

Product Innovation Process TEDTalks with Practitioner Insights

1. What a scrapyard in Ghana can teach us about Innovation

In Agbogbloshie, a community in Accra, Ghana, people descend on a scrapyard to mine electronic waste for recyclable materials. Without formal training, these urban miners often teach themselves the workings of electronics by taking them apart and putting them together again. Designer and TED Fellow DK Osseo-Asare wondered: What would happen if we connected these self-taught techies with students and young professionals in STEAM fields? The result: a growing maker community where people engage in peer-to-peer, hands-on education, motivated by what they want to create. Learn more about how this African makerspace is pioneering a grassroots circular economy.

2. The death of innovation, the end of growth

The US economy has been expanding wildly for two centuries. Are we witnessing the end of growth? Economist Robert Gordon lays out 4 reasons US growth may be slowing, detailing factors like epidemic debt and growing inequality, which could move the US into a period of stasis we can't innovate our way out of. Be sure to watch the opposing viewpoint from Erik Brynjolfsson.

3. To design better tech, understand context

What good is a sophisticated piece of medical equipment to people in Africa if it can't handle the climate there? Biomedical engineer Tania Douglas shares stories of how we're often blinded to real needs in our pursuit of technology -- and how a deeper understanding of the context where it's used can lead us to better solutions.

About the Author

Dr K Rajeshwari brings to the table a unique higher combination of academic excellence, a long experience with top corporates, teaching stints at various IIMs/XLRI in the country, conducting Management development programs for India’s leading organisations as well as a strong publication record.

She has a total of 26 years of experience, a significant part of it in New product development. She is a solo author of a B School reference text book titled ‘New Product development- a FMCG Perspective’- based on her PhD thesis. She is currently a faculty member at Great Lakes Institute of Management. Prior to this, she completed her Ph.D from IIT Madras and served as a faculty member at XLRI, Jamshedpur. She has completed her post graduation from IIM Ahmedabad in 1994 and is a visiting faculty at various IIMs in the country.

Rajeshwari has authored three books (two-solo) - the first one was titled ‘My Life My Choice’-published by Macmillan in 2011 and was about mid-life career choices. The second one was a reference text book for B Schools and was titled ‘New Product development-a FMCG Perspective’, released in 2017. The third one is a recently launched one titled ‘The New Plan A’- and focuses on the various mid-life career challenges faced by working women. She recently won the Best Paper Award at an International Research Conference in Boston in 2017. She is also the recipient of numerous other Awards- Women Achiever and Distinguished Management Awards.

Rajeshwari has been a part of several professional organisations such as CII Task force for entrepreneurship, American Marketing Association, Institute of Research Bureau, Product development Management Association, IIM Ahmedabad Executive Committee, Empowering Women in IT industry etc.

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