Posting Rules & Guidelines

Posting Rules & Editorial Guidelines


PDMA’s kHUB facilitates the creation and exchange of product management, development and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Contributing content for PDMA kHub provides access to the global community of thought leaders and decision makers whose skills and expertise power the most recognized and respected innovative companies in the world.

Drive awareness and elevate your thought leadership and brand image as a leading-edge provider of innovation-related knowledge and expertise. PDMA’s unique triad of practitioners, service providers, and academics provides access to robust, proven, and pragmatic knowledge and application and kHUB engagement places you in front of this influential group of top professionals in product management, development and innovation.

Thank you for being part of our kHUB community. To ensure the best possible experience for all members, we have established some basic guidelines and requirements for participation.

By joining and using this community, you agree that you have read and will follow these rules and guidelines. You also agree to reserve discussions and shared files and content to that best suited to the medium. This is a great medium with which to solicit the advice of your peers, benefit from their experience, and participate in an ongoing conversation. Questions should be directed to our member services department via the contact us page on this site.

Please take a moment to acquaint yourself with these important guidelines. If you have questions, contact the member services department. In order to preserve an environment that encourages both civil and fruitful dialogue, we reserve the right to suspend or terminate membership in this community for anyone who violate these rules.

Community Rules

  • Respect others. Focus on the content of posts and not on the people making them. Please extend the benefit of the doubt to newer guests and members; there’s no such thing as a stupid question.
  • Respect the purpose of the community. This community is dedicated to the advancement and thought leadership related to product development and innovation management professionals. Use the community to share successes, challenges, constructive feedback, questions, and goals instead of products or services that you provide. If you’ve found a product or service helpful, please share your experience with the group in a respectful way.
  • This site is intended to be educational and to show thought leadership. Refrain from self-promotion and blatant boastful or arrogant behavior. Be aware, be gracious, be honest, be generous, be interesting. Don’t be a braggart.
  • Use caution when discussing products. Information posted on the discussion groups and in the libraries is available for all to see, and comments are subject to libel, slander, and antitrust laws.
  • All defamatory, abusive, profane, threatening, offensive, or illegal materials are strictly prohibited. Do not post anything that you would not want the world to see or that you would not want anyone to know came from you.
  • Respect intellectual property. Post content that you have personally created or have permission to use and have properly attributed to the content creator. Cite all appropriate references.
  • When posting items in our collaborative environment, please indicate if the item is not available for reuse. It’s also advisable to contact the owner of any material if you would like to reuse it.
  • Post your message or documents only to the most appropriate communities. This helps ensure all messages receive the best response by eliminating "noise." Ensure the content is germane to the content area.
  • Posts on kHUB are meant to be helpful, not self-promotional. Please do not use jargon, corporate speak, and do not promote yourself or your organization. Keep it interesting and conversational.
  • The audience is fellow innovators and product developers. They are busy. Make sure you are clear about what they are going to get out of your post.

Discussion Group Etiquette

  • State concisely and clearly the topic of your comments in the subject line. This allows members to respond more appropriately to your posting and makes it easier for members to search the archives by subject.
  • Send messages such as "thanks for the information" or "me, too" to individuals, not to the entire list. Do this by using the "Reply to Sender" link in every message.
  • Do not send administrative messages, such as “remove me from the list,” to the group. Instead, use the web interface to change your settings or to remove yourself from a list. If you are changing email addresses, you do not need to remove yourself from the list and rejoin under your new email address. Simply change your settings.
  • Messages should not be posted if they encourage or facilitate members to arrive at any agreement that either expressly or impliedly leads to price fixing, a boycott of another's business, or other conduct intended to illegally restrict free trade.
  • Messages that encourage or facilitate an agreement about the following subjects are inappropriate: prices, discounts, or terms or conditions of sale; salaries; profits, profit margins, or cost data; market shares, sales territories, or markets; allocation of customers or territories; or selection, rejection, or termination of customers or suppliers.
  • Product Development & Management Association does not actively monitor the site for inappropriate postings and does not on its own undertake editorial control of postings. However, in the event that any inappropriate posting is brought to the attention of Product Development & Management Association we will take all appropriate action.
  • Product Development & Management Association reserves the right to terminate access to any user who does not abide by these guidelines.

The Legal Stuff

  • This site is provided as a service for the members of Product Development & Management Association.
  • Product Development & Management Association is not responsible for the opinions and information posted on this site by others.
  • We disclaim all warranties with regard to information posted on this site, whether posted by Product Development & Management Association or any third party; this disclaimer includes all implied warranties of merchantability and fitness.
  • In no event shall Product Development & Management Association be liable for any special, indirect, or consequential damages or any damages whatsoever resulting from loss of use, data, or profits, arising out of or in connection with the use or performance of any information posted on this site.
  • Do not post any defamatory, abusive, profane, threatening, offensive, or illegal materials.

Copyright – DCMA Notice

  • Do not post any information or other material protected by copyright without the permission of the copyright owner.
  • By posting material, the posting party warrants and represents that he or she owns the copyright with respect to such material or has received permission from the copyright owner.
  • In addition, the posting party grants Product Development & Management Association and users of this site the nonexclusive right and license to display, copy, publish, distribute, transmit, print, and use such information or other material in the same form.

Privacy Policy

  • Any personal information you provide to us including and similar to your name, address, telephone number and e-mail address will not be released, sold, or rented to any entities or individuals outside of our organization except as noted below.
  • With Whom Do We Share the Personal Information We Collect Through This Site:
    • Our Service Providers
      • We may share your personal information with companies (including our affiliates) that perform services on our behalf, for example, companies that help process credit card payments.
      • Our service providers are required by contract to protect the confidentiality of the personal information we share with them and to use it only to provide specific services on our behalf.
    • Business Transfers
      • Your personal information may be transferred to another entity (either an affiliated entity or an unrelated third party) in connection with a merger, reorganization, dissolution or similar corporate event.
      • If such a transfer were ever to occur, the acquiring entity’s use of your personal information will still be subject to this Privacy Policy.
    • Government and Legal Disclosures
      • We may disclose the personal information we collect through this Site, when we, in good faith, believe disclosure is appropriate to comply with the law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce our Terms and Conditions or other agreements that govern your use of this Site; or to protect the rights, property or safety of our company, our users, or others.
    • External Sites
      • We are not responsible for the content of external internet sites.
      • You are advised to read the privacy policy of external sites before disclosing any personal information.
    • Cookies
      • A "cookie" is a small data text file that is placed in your browser and allows us to recognize you each time you visit this site (personalization, etc).
      • Cookies themselves do not contain any personal information, and we do not use cookies to collect personal information.
      • Cookies may also be used by 3rd party content providers such as news-feeds.
    • Remember The Risks Whenever You Use The Internet
      • While we do our best to protect your personal information, we cannot guarantee the security of any information that you transmit to us and you are solely responsible for maintaining the secrecy of any passwords or other account information.
      • In addition other Internet sites or services that may be accessible through our site have separate data and privacy practices independent of us, and therefore we disclaim any responsibility or liability for their policies or actions.
      • Please contact those vendors and others directly if you have any questions about their privacy policies.
      • For any other information please contact us using the Contact Us page.

Editorial Guidelines

Please note the seven sections of PDMA’s Body of Knowledge below. It would be helpful for you to target the appropriate section and include key words when submitting your content.

  • Strategy
  • Portfolio Management
  • Product Innovation Process
  • Product Design & Development Tools
  • Market Research in Product Innovation
  • Culture, Teams & Leadership
  • Product Innovation Management

The following are expected for kHUB articles and blog posts:

  • Word count
    • 400 (min) – Please don’t limit your blog post based on this number. Most of the kHUB articles and blog posts range from 400 – 2000 words.
  • Format for sharing
  • Links
    • Link to other content whenever relevant. Every link included must add value for readers.
  • Paragraph length and spacing
    • Keep paragraphs short. No longer than 4 lines.
  • Formatting
    • Use headers and sub-headers to break up your post.
    • Avoid big blocks of text.
    • Avoid big blocks of text.
    • When writing headlines be specific and indicate a benefit to the reader.
    • Use bullet or numbered lists.
    • End the post with a question or a call to action for comments. The more specific, the better.
  • Author bio
    • Author bio should be 50 words max.
    • Include your headshot (350×350).
    • Link to your social media accounts and company website.
    • Submitter should have a profile in kHUB that talks about them and/or their company. There would be a link to this in each post submitted.
      • To create a profile, please visit and sign in to the kHUB website in the top right corner.
      • To edit your profile, sign in to the kHUB website, select the drop-down next to your profile, and select the “Profile” button.
  • Images
    • We love images on the kHUB site. We use them to break up text, make the blog post scannable and to support data. Images can be a variety of things including but not limited to: infographics, text call outs, research images, charts, and stock photographs. When gathering images for your post:
      • All post images must be at least 500px wide. To maintain quality, images with higher resolution are preferred.
      • Include images that illustrate “how to” do something or images that support data.
      • If using a stock image or one that is not your own, make sure you have the creator's permission and provide proper credit.
  • Editing
    • We may edit your post or bounce it back to you for revisions.
    • We may edit anchor text and links that are not relevant to your post.
    • As the author, all edits that are made will be sent to you prior to publication.
  • Social Media Blog Post Guide / Commenting and promoting
    • Alongside sharing your content on PDMA’s social media channels, your post will be summarized in the kHUB discussion summary, an email sent to those registered with the kHUB community.
    • Please be available the day your post is published and the following days to respond to comments that may be published on your post.
    • Plan to promote your post throughout your social networks on the day of publication. Additionally, we ask that you share it more than once on multiple networks over multiple days. The time frame and scheduling is up to you, but please make sure to tag PDMA on your networks when you share the posts and call us out using #kHUB.

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Visit the PDMA Community and the PDMA kHUB.