Message Image  

Product Design & Development Tools

Product Design & Development Tools

Product design is a strategic capability that allows firms to create, develop, and maintain competitive offering to customers and markets. It involves the creation of value from ideation though concept design, embodiment, specification, and assembly. Product managers need a thorough understanding of the development tools and techniques to bring successful and meaningful design to the consumer. Ideation requires the use of empathy analysis, the design of personas, and journey maps while concept design involves the application of the Kano method, morphological analysis, and Triz creative processes. Product concepts need to be refined through conjoint analysis, functional analysis, and Fast technical and commercial diagrams. As product managers visualize the complete product experience, functionality and assembly design are imperative. The integration of design with manufacturing and operations requires the application of design for Six Sigma and production tools. In today’s environmental conscious markets, the application of tools for sustainability are critical. A well-rounded product and design manager is required to master this portfolio of methods and tools.

Latest Discussions

  • At our company we leverage a number of methodologies and what we call a full-stack product development ...

  • Brian, Those are really good thoughts. I'd also supply that testing an MVP is the most meaningful and ...

The Design Space: SCAMPER Ideation in Product Design

Viewpoint Blog | October 1, 2021

The Design Space: SCAMPER Ideation in Product Design
Carlos M. Rodriguez

A recent study by KPMG and the Innovation Leader (June, 2021) states a slight growth around incremental innovations compared to radical or transformational ones from 2019 to date. [Read more]

PDMA Body of Knowledge: Product Design & Development Tools Insights #4

Viewpoint Blog | June 23, 2021

PDMA Body of Knowledge: Product Design & Development Tools Insights #4
Carlos M. Rodriguez

New ideas come from an evolutionary process. The creativity may be incremental, evolutionary, and sometimes revolutionary. Overall, the evolutionary process should have diversity and structure... [Read more]

The Best Vs. the Rest

PDMA Webcast | May 24, 2021

The Best vs. the Rest
Gloria Barczak and Abbie Griffin

The results of the global PDMA best practices survey are in.  This 5-month effort gathered best practices data from firms throughout the world. Learn the practices of those who are outperforming the competition directly from the researchers... [Read more]

PDMA Body of Knowledge: Product Design & Development Tools Insights #3

Viewpoint Blog | May 18, 2021

PDMA Body of Knowledge: Product Design & Development Tools Insights #3
Carlos M. Rodriguez

Solid up-front customer exploration and sharp early product definition are critical to any successful new-product-development process. There are two critical “front-end” stages in this process labeled... [Read more]

Digital Machines, Space, and Time

JPIM Article | March 12, 2021

Digital Machines, Space, and Time
Paolo Aversa, Marco Formentini, Daniela Iubatti and Gianni Lorenzoni

Recently, the diffusion of digital machines has further enhanced firms’ manufacturing flexibility, but also opened questions on potential challenges and implications in the production process... [Read more]

Big Data for Creating and Capturing Value in the Digitalized Environment

JPIM Article | March 5, 2021

Big Data for Creating and Capturing Value in the Digitalized Environment
Francesco Cappa, Raffaele Oriani, Enzo Peruffo and Ian Mccarthy

Despite significant academic and managerial interest in big data, there is a dearth of research on how big data impacts the long‐term firm performance... [Read more]

PDMA Body of Knowledge: Product Design & Development Tools Insights #2

Viewpoint Blog | February 7, 2021

PDMA Body of Knowledge: Product Design & Development Tools Insights #2
Carlos M. Rodriguez

In today’s competitive and challenging environment, the management of ideation and developing ideation capabilities in organizations is an imperative. Finding ideas aligned with the firm’s strategy... [Read more]

TEI 315: Product Design and Development Tools with Carlos Rodriguez

Podcast | January 18, 2021

TEI 315: Product Design and Development Tools with Carlos Rodriguez
Chad McAllister

This is fourth in the series on a product management body of knowledge I’m doing every-other-week. We are exploring the Product Development and Management Association’s (PDMA) guide to... [Read more]

PDMA Body of Knowledge: Product Design & Development Tools Insights #1

Viewpoint Blog | October 22, 2020

PDMA Body of Knowledge: Product Design & Development Tools Insights #1
Carlos M. Rodriguez

When consumers interact with products or services, a connection is built from the very first moment. Consumers immediately process the sensory information that emanates from the product, which they use... [Read more]

Developing Innovations Based on Analogies

JPIM Article | October 7, 2020

Developing Innovations Based on Analogies
Katharina Kalogerakis, Christian Lüthje and Cornelius Herstatt

This study explores how specialized design and engineering companies offering services to clients in diverse industries use inventive analogies in the product design process. Inventive analogical... [Read more]

Key Factors That Drive Improved Performance on Product Teams

PDMA Webcast | August 6, 2020

Key Factors That Drive Improved Performance on Product Teams
Greg Geracie

Successful product development is complex. It relies upon purposefully melding people, processes, and tools to deliver results. Given the complexities organizations often lack data about what leads to... [Read more]

Designing the Future: Past and Future Trajectories for Design Innovation Research

JPIM Article | August 2, 2020

Designing the Future: Past and Future Trajectories for Design Innovation Research
Gerda Gemser and Gloria Barczak

In this article, we focus on design innovation, that is, innovation in the external appearance of a product. Design has become an important competitive tool for managers and a fruitful area of research for... [Read more]

Team Design Thinking, Product Innovativeness, and the Moderating Role of Problem Unfamiliarity

JPIM Article | May 14, 2020

Team Design Thinking, Product Innovativeness, and the Moderating Role of Problem Unfamiliarity
Varun Nagaraj, Nicholas Berente, Kalle Lyytinen and James Gaskin

Team design thinking in new product development (NPD) refers to a set of design‐oriented principles that... [Read more]

The Study of Product Team Performance 2019

Whitepaper | May 2020

The Study of Product Team Performance 2019
Actuation Consulting

Actuation Consulting conducted the sixth global study* of product teams with the goal of continuously improving our understanding of why some product teams excel while others struggle... [Read more]

Beyond Stage-Gate

PDMA Webcast | March 19, 2020

How To Win With Services
Patrick McGowan

How To Win With Services! Let’s face it, services are different! While some aspects of service design and development have matured, firms struggle to produce winning services -- services that produce revenue and drive actual business outcomes... [Read more]

Standardization Alliance Networks, Standard‐Setting Influence, and New Product Outcomes

JPIM Article | February 4, 2020

Standardization Alliance Networks, Standard‐Setting Influence, and New Product Outcomes
Jinyan Wen, William J. Qualls and Deming Zeng

Standardization alliances evolve through collaborations among firms for developing and implementing industry technical standards. Cooperative standard setting can help allied firms to gain access to external... [Read more]

The Impact of Failure and Success Experience on Drug Development

JPIM Article | October 12, 2019

The Impact of Failure and Success Experience on Drug Development
Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter McNamara

It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success... [Read more]

Can Innovation be Standardised?

Viewpoint Blog | September 27, 2019

Can Innovation be Standardised?
Charlie Tuxworth

Innovation is becoming mainstream, and few would doubt the benefits it can bring to a business (growing revenues, improving efficiencies, & increasing employee engagement, to name a few). It encourages creativity; thinking differently... [Read more]

Signaling Strategies for Innovative Design: A Study on Design Tradition and Expert Attention

JPIM Article | January 12, 2016

Signaling Strategies for Innovative Design
Pietro Micheli and Gerda Gemser

There is increasing acknowledgement that innovative product design has a positive effect on financial performance. However, innovative design may require specific efforts to aid interpretation and appreciation by the market. So far, little is known... [Read more]

The Back of the Envelope: The Science, Art, and Magic of Idea Generation

kHUB Article | 2016

The Back of the Envelope: The Science, Art, and Magic of Idea Generation
Peter Duggan

Ideas are the lifeblood of product development. And product managers need more and more blood on a regular basis. There are many ways to get ideas for the next product breakthrough, but you need to know how... [Read more]

IoT for the Rest of Us

kHUB Article | 2016

IoT for the Rest of Us: Effective Design Strategies For Wirelessly Connected Devices
Mike Roberts

It seems every day another Internet of Things (IoT) expert is making an even bolder prediction about how big the market will be for smart products that use wireless connectivity to provide users with exciting... [Read more]

Technology versus Design Innovation's Effects on Sales and Tobin's Q

JPIM Article | April 2, 2013

Technology vs. Design Innovation's Effects on Sales and Tobin's Q
Gaia Rubera and Cornelia Droge

This research investigates the impacts on firm performance of (1) technology versus design innovation and (2) their potentially synergistic interaction. Synergies could arise from complementarities... [Read more]

Little Data Provides a More Accurate Basis for Sound Corporate Decision Making

kHUB article | 2013

Little Data Provides a More Accurate Basis for Sound Corporate Decision Making
Jerry W. Thomas

You are not feeling well, so you visit your family doctor. He puts you in a new, electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body. He then saves these... [Read more]

Social Technology

kHUB article | 2013

Social Technology
John Carter and Jeanne Bradford

Never has it been more important to innovate on an accelerated timeline. The era of expansion by increasing distribution in new markets is over, and now companies must expand by coming up with new categories at Internet speeds. Yet many companies are... [Read more]

The Best vs. the Rest: Key Findings from PDMA's 2012 Comparative Performance Assessment Study

kHUB Article | 2013

The Best vs. the Rest: Key Findings from PDMA's 2012 Comparative Performance Assessment Study
Stephen K. Markham and Hyungjung Lee

Companies have faced incredible global competition over the past few years. The boundaries between firms and the environment have become more permeable... [Read more]

HP Strategic and Economic Value Analysis Drives Innovation

PDMA Webcast | March 10, 2011

HP Strategic and Economic Value Analysis Drives Innovation
Rich Duncombe and David Matheson

Rich Duncombe, Innovation Catalyst, and his colleagues at Hewlett-Packard have developed a value driven process for evaluating innovative new products and businesses... [Read more]

Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty

PDMA Webcast | September 23, 2010

Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty
José A. Briones

Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular... [Read more]