Product Design and Development
The product design process comprises three pivotal stages: conceptual design, embodiment design, and detailed design. It necessitates the integration of technical and industrial design principles to yield successful products. The process commences with the identification of market needs and the articulation of the problem, grounded in the voice of the customer (VoC), and concludes with the determination of product parameters. An effective product and design manager must possess a diverse array of methodologies, tools, and techniques to enhance the value of a product concept, guiding it from ideation to product specifications while minimizing risk and uncertainty.
This section addresses the following inquiries:
- How can I generate innovative ideas and perspectives to identify market needs and expectations? What working principles should inform and guide concept design?
- How can I refine the product concept to ensure that functionality and performance are incorporated into the technical design, thereby providing a competitive advantage in the marketplace?
- What techniques can I employ to evaluate design for functionality, manufacturability, assembly, sustainability, and serviceability?
- How can I design for usability and implement testing methodologies to ensure that the product meets market demands?
- Finally, which methods can product managers utilize to assess the impact of emotional design on user preferences and purchase intentions?