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PDMA Body of Knowledge: Strategy Overview

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Strategy Summary

Strategy lies at the very heart of an organization’s sustenance and growth and provides the context, goals and direction for product development and on-going product management. It lays the foundation, and provides the framework, for all of the organization’s functions and activities. Whereas an organization’s vision and goals articulate where it wants to get to in the future, strategy provides the deliberate approach, investments and initiatives for how to get there. In the context of product management and development, particular emphasis should be paid to innovation strategy, providing frameworks for its analysis and development together with guidance on its implementation throughout the organization.

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