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Strategy

Strategy

Strategy lies at the very heart of an organization’s sustenance and growth and provides the context, goals and direction for product development and on-going product management. It lays the foundation, and provides the framework, for all of the organization’s functions and activities. Whereas an organization’s vision and goals articulate where it wants to get to in the future, strategy provides the deliberate approach, investments and initiatives for how to get there. In the context of product management and development, particular emphasis should be paid to innovation strategy, providing frameworks for its analysis and development together with guidance on its implementation throughout the organization.

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  • At our company we leverage a number of methodologies and what we call a full-stack product development ...

Using Innovation Strategy Frameworks

Viewpoint blog | October 19, 2021

Using Innovation Strategy Frameworks
Brian Martin

Section 1.6 of the PDMA BoK speaks about innovation strategy frameworks and how they can be foundational for developing an innovation strategy. Michael Porter’s strategic framework is covered in there ...[Read more]

Products Deliver Strategy!

kHUB Article | October 7, 2021

Products Delivery Strategy!
Peter Monkhouse

Strategies are helping organizations fulfil their visions and facilitate working through their missions. Strategies are easy to plan but hard to execute, as our experience reminds us of all the time....[Read more]

PDMA Body of Knowledge: Strategy Insights #2

Viewpoint blog | July 13, 2021

PDMA Body of Knowledge: Strategy Insights #3
Brian Martin

This article is part 2 of the exploration of section 1.4 of the PDMA Body of Knowledge – “Preparing a Business Strategy”. As discussed in part 1, it is essential to understand the context within which strategic choices must be made...[Read more]

Unleashing Your Product Genius

PDMA Webcast | June 28, 2021

Unleashing Your Product Genius
Scott Propp

A year into the pandemic, it’s painfully clear that our teams are distracted, discouraged and at risk of being burnt out.With the ongoing fatigue and distraction of the pandemic, it can be very challenging for product teams to know what... [Read more]

Innovation and Intellectual Property

Viewpoint blog | May 21, 2021

Innovation and Intellectual Property (IP)
Declan Carew

The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”... [Read more]

PDMA Body of Knowledge: Strategy Insights #2

Viewpoint blog | April 9, 2021

PDMA Body of Knowledge: Strategy Insights #2
Brian Martin

It is essential as part of strategy development to understand the context within which strategic choices must be made. Through the understanding of this context, strategic options may be evaluated in... [Read more]

Digital Transformation and Innovation Management

JPIM article | March 8, 2021

Digital Transformation and Innovation Management
Francesco Paolo Appio, Federico Frattini, Antonio Messeni Petruzzelli and Paolo Neirotti

Management and organizational scholars have paid increasing attention to the interconnections between digital transformation and innovation management in the last decade... [Read more]

Lessons Learned from Outstanding Corporate Innovators

PDMA Webcast | February 24, 2021

Lessons Learned from Outstanding Corporate Innovators
Sally Evans Kay and Chris Swansegar

Lessons learned from proven successful practitioner companies provide valuable benchmarks for organizations wanting to improve their own new product/service development performance... [Read more]

TEI 309: Product Management Strategy with Allan Anderson

podcast | January 18, 2021

TEI 309: Product Management Strategy with Allan Anderson
Chad McAllister

I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many times, this is the body of knowledge I discovered in 2007... [Read more]

Lessons for Achieving Innovation Success

PDMA Webcast | November 5, 2020

Lessons for Achieving Innovation Success
Mike Hess and Kurt Smith

2020 Outstanding Corporate Innovator Award (OCI) Winner, Medtronic, is a global leader in the medical technology market. Medtronic has sustained success in this highly competitive market by developing and delivering invention, continuous innovations and... [Read more]

Disrupting the Disruptors or Enhancing Them? How Blockchain Reshapes Two‐Sided Platforms

JPIM article | November 3, 2020

Disrupting the Disruptors or Enhancing Them?
Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack

The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment... [Read more]

Strategies of Innovation and Imitation of Product Languages

JPIM article | October 7, 2020

Strategies of Innovation and Imitation of Product Languages
Prof. Dr. David Bendig, Dr. J. Nils Foege, Dr. Stefan Endriß and Prof. Dr. Malte Brettel

Nowadays, design is recognized as a strategic resource. Customers are increasingly paying attention to the aesthetic, symbolic, and emotional value of products... [Read more]

PDMA Body of Knowledge: Strategy Overview

Viewpoint blog | September 24, 2020

PDMA Body of Knowledge: Strategy Insights #1
Brian Martin

Strategy is intuitively understood to be crucial to an organization’s success. It lays down the approaches to try, initiatives to pursue and investments to make to achieve desired outcomes. As far back as... [Read more]

Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations

JPIM article | August 11, 2020

Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations
René Ceipek, Julia Hautz, Alfredo De Massis, Kurt Matzler, and Lorenzo Ardito

This study examines the impact of family management on digital transformation with specific regard to... [Read more]

Nonfinancial Considerations in Eco‐Innovation Decisions

JPIM article | August 11, 2020

Nonfinancial Considerations in Eco‐Innovation Decisions
Yannick Bammens and Paul Hünermund

Societal pressures for greater sustainability can encourage firms to target part of their innovation activities at ecological initiatives (i.e., eco‐innovation). Yet, depending on their value function, firms can... [Read more]

Reviewing the Field of External Knowledge Search for Innovation

JPIM article | August 8, 2020

Reviewing the Field of External Knowledge Search for Innovation
Daniel Ehls, Sara Polier and Cornelius Herstatt

The field of external knowledge search for innovation has a long tradition and has inspired several schools of thought resulting in a rich and burgeoning body of research. However, the field suffers from two key limitations... [Read more]

Technology Push or Market Pull? Strategic Orientation in Business Model Design and Digital Start‐up

JPIM article | April 29, 2020

Technology Push or Market Pull?
Hai Guo, Chao Wang, Zhongfeng Su and Donghan Wang

The digital revolution is fundamentally reshaping the business landscape by generating abundant new opportunities and novel business models. As a new source of value creation, a start‐up’s business model is critical for... [Read more]

The Effect of Family Involvement on Innovation Outcomes: The Moderating Role of Board Social Capital

JPIM article | March 16, 2020

The Effect of Family Involvement on Innovation Outcomes
David Bendig, J. Nils Foege, Stefan Endriß and Malte Brettel

Innovation is an essential and yet puzzling part of family firms’ strategic focus. While family firms are generally characterized as conservative regarding their research... [Read more]

Customers Transform Your Tomorrow

kHUB article | March 5, 2020

Customers Transform Your Tomorrow
Kevin Budelmann

In 2003 Eric Schmidt of Google stated that, “Every two days, we create as much information as we did from the dawn of civilization until 2003.” That was 17 years ago. This information revolution has spurred unprecedented change. Change on a global level... [Read more]

How to Overcome Challenges in Building a Successful Innovation Incubator

PDMA Webcast | February 20, 2020

How to Overcome Challenges in Building a Successful Innovation Incubator
Cory A. Christensen

An innovator’s journey often begins with optimism weighed down by the realization that making a decision is the heaviest object carried in the pack. And while there may be a road map to a desired outcome... [Read more]

Reflecting on the Impact of Clayton Christensen

Viewpoint blog | February 10, 2020

Reflecting on the Impact of Clayton Christensen
Brad Barbera

One of the most intelligent, inspiring, and influential thought leaders in the world of innovation was lost with the passing of Clayton Christensen. His work in the theory of disruption has had, and... [Read more]

When the Former CEO Stays on Board: The Role of the Predecessor’s Board Retention for Product Innovation in Family Firms

JPIM article | January 6, 2020

When the Former CEO Stays on Board
Stephanie Querbach, Miriam Bird, Priscilla S. Kraft and Nadine Kammerlander

Understanding product innovation in family firms is an important research endeavor given the economic predominance of those firms, their idiosyncrasies, and the importance of constant renewal for those firms to... [Read more]

Goal Multiplicity and Innovation: How Social and Economic Goals Affect Open Innovation and Innovation Performance

JPIM article | September 8, 2019

Goal Multiplicity and Innovation
Ute Stephan, Petra Andries and Alain Daou

Integrating insights from the strategic goal literature and the knowledge‐based view of the firm, this article proposes that the pursuit of social and economic strategic goals by commercial firms affects their innovation performance through... [Read more]

Motivation Gaps and Implementation Traps: The Paradoxical and Time‐Varying Effects of Family Ownership on Firm Absorptive Capacity

JPIM article | August 13, 2019

Motivation Gaps and Implementation Traps
Josip Kotlar, Alfredo De Massis, Federico Frattini and Nadine Kammerlander

We present a theoretical framework of family ownership as a driver of the heterogeneity (between‐firm differences) and variability (within‐firm differences over time) of absorptive capacity (AC). Building on our analysis of... [Read more]

Disrupt Inside the Box

PDMA Webcast | January 17, 2019

Disrupt Inside the Box
T.P. Ong

Innovation is critical for business growth. A recent survey by McKinsey & Company showed that 84% of executives agree innovation is critical for their growth strategy, while only 6% are satisfied with the outcome of their innovation performance. One main challenge is the... [Read more]

Do You Need an Influencer Strategy?

kHUB article | 2019

Do You Need an Influencer Strategy?
Rose Klimovich

Influencers can be useful to a business in many ways. Looking at this from a Business to Consumer perspective, influencers can be part of your Marketing, Launch, Testing and Product Management Strategies... [Read more]

The Importance of Value Proposition

PDMA Webcast | July 26, 2018

The Importance of Value Proposition
Gregory Coticchia

It’s not enough to have a good idea. In order to be successful, a product needs a value proposition to clearly answer the question “Why would someone be willing to purchase this product?” A value proposition is a clear statement that explains your... [Read more]

Sustainable Innovation Management

kHUB article | April 2016

Sustainable Innovation Management
Arthur Ten Wolde, Gert Staal, David Williams and Douwe Jan Joustra

The number of people who care about the fate of our planet and embrace sustainability goals is growing. Awareness of sustainability as a serious subject is increasing. Yet, and particularly if you care, you may often wonder... [Read more]

Why Good Products Fail

kHUB article | 2016

Why Good Products Fail
Sir Nair

There are fairly wide-ranging statistics on how many products fail at launch, and I’ve seen PDMA studies at 46 percent to Harvard Business School studies at 95 percent. And even within this statistical spread, it’s hard to not focus on the obvious—every product... [Read more]

To Grow, Start Doing Less

kHUB article | 2015

To Grow, Start Doing Less
Dr. Mohan Sawney

Visions recently had the opportunity to talk innovation strategy with Dr. Mohan Sawhney, a globally recognized scholar, teacher, consultant and speaker in strategic marketing, innovation and new media. Sawhney has written seven books, including... [Read more]

How 'Status Quo Products' Can Make Digital Innovations Fail

kHUB article | 2015

How 'Status Quo Products' Can Make Digital Innovations Fail
Jin P. Gerlach, Rush M. Stock and Peter Buxmann

What do 3D television, Windows 8 and electronic books have in common? The short answer to this question: All of these products struggled with consumer acceptance when... [Read more]

How To Succeed at Strategic Innovation

PDMA Webcast | April 3, 2014

How To Succeed at Strategic Innovation
Larry Schmitt

Larry Schmitt, co-founder and President of The Inovo Group, shares lessons learned from over a dozen years from hundreds of innovation projects. This webcast is for individuals who want the next big thing in the future while maintaining operational excellence... [Read more]

Big Data: Friend or Foe to Creativity and Innovation?

kHUB article | 2013

Big Data: Friend or Foe to Creativity and Innovation?
Mark B. Mondry

Who’s afraid of big data? Well, I must admit I was—at least, as big data relates to creativity and innovation. Like many others who reside in, or at least brush up against, the creative community, I considered the rapid... [Read more]

Find Pearls and Drive More Innovation in Your Portfolio

kHUB article | 2013

Find Pearls and Drive More Innovation in Your Portfolio
David Matheson

While virtually every company today is trying to grow through innovation, very few are successful. Fifty-eight percent of companies have too few innovative projects, according to innovation executives I have... [Read more]

Sustainable Innovation

kHUB article | 2013

Sustainable Innovation
Martijn Antonisse

As a consumer, you can no longer miss the global trend of sustainability: cars with low fuel consumption and low emissions, green energy delivered by your electricity company, packaging and sport shoes made out of renewable materials and cleaning products... [Read more]

The Art and Science of Strategy

PDMA Webcast | December 6, 2012

The Art and Science of Strategy
Marlisa Kopenski and Stefanie Norvaisas

Design Concepts’ staff members Marlisa Kopenski, director of business strategy and Stefanie Norvaisas, director of design strategy & research and principal, will explore the fields of design strategy and business strategy and discuss the benefit of both... [Read more]

Co-Creating Innovation Networks

PDMA Webcast | september 20, 2012

Co-Creating Innovation Networks
Doug Billings

If you've been wondering how to start employing "Co-Creation" within your company's Innovation dynamics, it is helpful to have a starting point. In this webcast we will provide an overview of the concept of Co-Creation and focus on how to start by using Co-creation... [Read more]

Bringing Agility to Business Development

PDMA Webcast | may 21, 2012

Bringing Agility to Business Development
Somik Raha

How could you quickly and systematically discover, prioritize and clearly communicate the business case upstream to secure the R&D funding that your team needs, and downstream to inform development priorities? What if you had a process that promotes... [Read more]

Designing Digital Customer Habits That Stoke Your Business

PDMA Webcast | April 19, 2012

Designing Digital Customer Habits That Stoke Your Business
Adrian C. Ott

Psychologists have found that people spend about half (45%) of their day in routine and habitual behavior. Consider how busy people habitually check Facebook and spend hours addicted to... [Read more]