Strategy
The organization’s vision and goals articulate where it wants to go in the future. Strategy provides, at a high level, the approach, investments and initiatives for how to reach the goals. Strategy lies at the very heart of an organization's sustenance and growth. It lays the foundation and provides the framework for all the organization's functions and activities. In this chapter, strategy is described as it applies to various levels of the organization. Emphasis is placed on the innovation strategy, providing frameworks for analysis and development of the innovation strategy together with guidance on its implementation throughout the organization. Several tools are included that help provide a more structured approach to developing a strategy.