Welcome to the PDMA Knowledge Hub

The PDMA Knowledge Hub (kHUB) facilitates the creation and exchange of product management and development knowledge and best practices, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

Did you know... you can submit articles to kHUB and earn Professional Development Hours to support your NPD Professional Certification? Every accepted, curated regular article is worth 5 PDHs.

Strategy

April 7, 2023

Lessons for Product Managers From PDMA’s Outstanding Corporate Innovators Award
Sally Kay

March 30, 2023

The Secret Art of “Shapeshifting” in Product Launch Success
Benjamin Gilad and Jay Nakagawa

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Portfolio Management

September 25, 2023

Prioritization - Balancing Value and Effort
Greg Coticchia

June 1, 2023

Portfolio and Portfolio Management: PDMA Body of Knowledge: Chapter 2 Insights
Salvador Gonzalez-Garcia

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Product Innovation Process

July 12, 2023

The Scientific Method: Reframing An Underutilized Tool for Product Management
Mike Hyzy

June 8, 2023

Introduction to Exploratory Product Development
Mary Drotar & Kathy Morrissey

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Product Design & Development Tools

September 14, 2023

Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
Shahed Khalili 

July 25, 2023

Design Studio Workshops: Ideation, Problem-Solving, and the MVP
Carlos Rodriguez 

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Market Research in Product Innovation

August 16, 2023

The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation
Scott Burleson

August 10, 2023

Voice of the Customer in a Widget-Free World
Tony Belilovskiy and Robin Lawton

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Culture, Teams & Leadership

June 8, 2023

Working Styles for Product Team Success
Rose Klimovich

March 23, 2023

Improv to Improve Your Team’s Creativity
Chad McAllister and Seth Greenwald

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Product Innovation Management

September 8, 2023

Level Up Your Product: Innovation with Game Mechanics
Michael Hyzy & Bret Wardl

June 14, 2023

From Silver Screen to Silicon Valley: Parallels Between Film Producers and Product Managers
Michael Hyzy

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Innovators Respond to World Events

March 10, 2022

Innovation Management During and After a Pandemic
Speakers: Greg Geracie, Actuation Consulting; Oscar Acuña, Factum Partners
Moderator: Ernie Harris, BASIC Benefits

May 25, 2021

The Study of Product Team Performance: Pandemic Edition
Actuation Consulting

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