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Welcome to the PDMA Knowledge Hub

PDMA is the world’s foremost professional association for product management and development professionals: practitioners, academics and service providers. PDMA’s core value is knowledge, founded on sound academic research and well-proven practical application. The PDMA Knowledge Hub (kHUB) facilitates the creation and exchange of product management and development knowledge and good practice, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

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TRENDING in MARKET RESEARCH

More Than Just Heat Maps: Using Eye Tracking for Product Development More Than Just Heat Maps: Using Eye Tracking for Product Development

When developing a new product, one of the biggest challenges is predicting how the product will compete once it arrives in the store. Read More

TRENDING in NEW PRODUCTS PROCESS

Design = Emotion + FunctionPDMA WEBCAST: Design = Emotion + Function

We understand that machines are simple, it’s us “humans” that are complex. Humans have assorted personality traits, behavior patterns and value structures. Watch

TRENDING in LIFE CYCLE MANAGEMENT

OCI award winner - Becton Dickinson - globe science image‘Breaking Failure’ - Using Analysis and Strategy

In the event of an airplane crash, we would be horrified if a scientific, exhaustive and unbiased investigation was not conducted. Read More

TRENDING in CULTURE & ORGANIZATIONS

Think Big: Seek Out ‘Impact Collaborations’Think Big: Seek Out ‘Impact Collaborations

Identifying new ways of solving problems and serving needs, these collaborations created new products that are better, faster and/or cheaper. Read More


TRENDING in TOOLS & METRICS
the Back of the EnvelopeThe Back of the Envelope: The Science, Art, and Magic of Idea Generation

Ideas are the lifeblood of product development. And product managers need more and more blood on a regular basis. Read More

TRENDING in STRATEGY

Big DataBig Data: Friend or Foe to Creativity and Innovation?

Who’s afraid of big data? Well, I must admit I was—at least, as big data relates to creativity and innovation. Read More


TRENDING in PORTFOLIO MANAGEMENT
Integrated Product Portfolio and Project ManagementIntegrated Product Portfolio and Project Management

New Product Portfolio and Project Management can be one of the most challenging components to implement in the Integrated Business Planning (IBP) process model. Read More

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