Welcome to the PDMA Knowledge Hub

The PDMA Knowledge Hub (kHUB) facilitates the creation and exchange of product management and development knowledge and best practices, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

Did you know... you can submit articles to kHUB and earn Professional Development Hours to support your NPD Professional Certification? Every accepted, curated regular article is worth 5 PDHs.

Strategy

April 7, 2023

Lessons for Product Managers From PDMA’s Outstanding Corporate Innovators Award
Sally Kay

March 30, 2023

The Secret Art of “Shapeshifting” in Product Launch Success
Benjamin Gilad and Jay Nakagawa

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Portfolio Management

September 25, 2023

Prioritization - Balancing Value and Effort
Greg Coticchia

June 1, 2023

Portfolio and Portfolio Management: PDMA Body of Knowledge: Chapter 2 Insights
Salvador Gonzalez-Garcia

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Product Innovation Process

October 16, 2023

Improving Innovation Decision Making
David Matheson & Wayne Fisher PhD

July 12, 2023

The Scientific Method: Reframing An Underutilized Tool for Product Management
Mike Hyzy

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Product Design & Development Tools

November 13, 2023

Function Analysis: Foundation to Concept Development
Carlos Rodriguez 

September 14, 2023

Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
Shahed Khalili 

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Market Research in Product Innovation

October 31, 2023

A "Jobs To Be Done" Case Study
Steve Hansen

October 20, 2023

Know Your Customer
Peter Monkhouse

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Culture, Teams & Leadership

November 17, 2023

Function Analysis: Foundation to Concept Development
Mike Hyzy

November 6, 2023

Improve your Facilitation Skills
Jim Morris

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Product Innovation Management

October 12, 2023

Mastering the Art of Pricing Research: Strategies for Effective Pricing
Meaghan Foley

September 8, 2023

Level Up Your Product: Innovation with Game Mechanics
Michael Hyzy & Bret Wardl

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Innovators Respond to World Events

March 10, 2022

Innovation Management During and After a Pandemic
Speakers: Greg Geracie, Actuation Consulting; Oscar Acuña, Factum Partners
Moderator: Ernie Harris, BASIC Benefits

May 25, 2021

The Study of Product Team Performance: Pandemic Edition
Actuation Consulting

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