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Product Innovation Management

Welcome to the PDMA Knowledge Hub

PDMA is the world’s foremost professional association for product management and development professionals: practitioners, academics and service providers. PDMA’s core value is knowledge, founded on sound academic research and well-proven practical application. The PDMA Knowledge Hub (kHUB) facilitates the creation and exchange of product management and development knowledge and good practice, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

Did you know... you can submit articles to kHUB and earn Professional Development Hours for renewing NPD Professional Certification? Every accepted, curated regular article is worth 5 PDHs.

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Latest Blogs

  • Profile Picture

    Appreciation for Cooper and Edgett’s Stage-Gate® Process

    By: William Burleson 2 hours ago
    Posted in: kHUB All Member Forum

    Read time: 2 minutes Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading of every ...

  • Profile Picture

    PDMA Body of Knowledge: Product Design & Development Tools Insights #2

    By: Carlos M. Rodriguez 17 days ago
    Posted in: kHUB All Member Forum

    The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal ...

  • Profile Picture

    Creating a Signature Look Across Product Lines

    By: Peter Clarke one month ago
    Posted in: kHUB All Member Forum

    Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design ...