Welcome to the PDMA Knowledge Hub

The PDMA Knowledge Hub (kHUB) facilitates the creation and exchange of product management and development knowledge and best practices, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

Did you know... you can submit articles to kHUB and earn Professional Development Hours to support your NPD Professional Certification? Every accepted, curated regular article is worth 5 PDHs.

Strategy

April 21, 2022

The Design & Innovation Strategy Behind Hyundai’s Walking Car Concepts
Speaker: David Byron, Sundberg-Ferar Product Innovation Studio

April 19, 2022

Cybersecurity as Part of Your Product Development Strategy
Rose Klimovich

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Portfolio Management

March 7, 2022

Strategic and Cultural Contexts of Real Options Reasoning in Innovation Portfolios
Carsten Kaufmann, Alexander Kock, and Hans Georg Gemünden

February 16, 2022

Portfolio Simulation
David Matheson

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Product Innovation Process

January 26, 2022

When to Apply Design Thinking and Lean Innovation (and when not to…)
Jan van den Ende

September 24, 2021

New Product Development in an Entrepreneurial Company
Rajeshwari Krishnamurthy

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Product Design & Development Tools

March 25, 2022

Service Design Part I: The Concept
Carlos M. Rodriguez

 

December 31, 2021

New Product Ideation: Technology Platforms, AI, and Data Driven Methods
Carlos M. Rodriguez

 

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Market Research in Product Innovation

May 3, 2022

VOC Research Should Drive Segmentation
Scott Burleson

February 4, 2022

From Atoms to Bits: Digital Transformation for Physical Incumbents
Alan Cucknell

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Culture, Teams & Leadership

March 3, 2022

The Effects of University–Industry Collaboration in Preclinical Research on Pharmaceutical Firms’ R&D Performance: Absorptive Capacity’s Role
Tetyana Melnychuk and Carsten Schultz

February 11, 2022

Create Three Distinct Career Paths for Innovators
Gina Colarelli O’Connor, Andrew Corbett, and Ron Pierantozzi

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Product Innovation Management

June 21, 2021

Good Design Is More Than What Meets the Eye
Ahmed Ragab

February 25, 2021

Product-built Ability is Everyone's Underlayer Ability
Chier Hu

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Innovators Respond to World Events

March 10, 2022

Innovation Management During and After a Pandemic
Speakers: Greg Geracie, Actuation Consulting; Oscar Acuña, Factum Partners
Moderator: Ernie Harris, BASIC Benefits

May 25, 2021

The Study of Product Team Performance: Pandemic Edition
Actuation Consulting

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