Welcome to the PDMA Knowledge Hub

PDMA is the world’s foremost professional association for product management and development professionals: practitioners, academics and service providers. PDMA’s core value is knowledge, founded on sound academic research and well-proven practical application. The PDMA Knowledge Hub (kHUB) facilitates the creation and exchange of product management and development knowledge and good practice, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

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TRENDING in MARKET RESEARCH

More Than Just Heat Maps: Using Eye Tracking for Product Development

When developing a new product, one of the biggest challenges is predicting how the product will compete once it arrives in the store. Read More

TRENDING in NEW PRODUCTS PROCESS

PDMA WEBCAST: Design = Emotion + Function

We understand that machines are simple, it’s us “humans” that are complex. Humans have assorted personality traits, behavior patterns and value structures. Watch

TRENDING in LIFE CYCLE MANAGEMENT

Deliberate Differentiation: Celebrating the Coke Bottle at 100

With its unique design, the Coke bottle stood out among other colas and helped consumers to find and bond with the real thing. Read More

TRENDING in CULTURE & ORGANIZATIONS

The Missing Link in Innovative Research

Despite continuous growth in research and development spending, many leaders remain deeply concerned about their organization’s ability to innovate. Read More

TRENDING in TOOLS & METRICS

IoT for the Rest of Us: Effective Design Strategies For Wirelessly Connected Devices

It seems every day another Internet of Things expert is making an even bolder prediction about how big the market will be for wireless smart products. Read More

TRENDING in STRATEGY

Disrupt Inside the Box

Innovation is critical for business growth. But, a main challenge for innovation is the lack of a flexible, yet structured, and enabling environment. Watch

TRENDING in PORTFOLIO MANAGEMENT

Integrated Product Portfolio and Project Management

New Product Portfolio and Project Management can be one of the most challenging components to implement in the Integrated Business Planning (IBP) process model. Read More