Book List

PDMA Recommended Reading

PDMA Books

Product Development and Management Body of Knowledge

PDMA Body of Knowledge, 2nd Edition

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Leveraging Constraints for Innovation

Leveraging Constraints for Innovation

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Design Thinking

Design Thinking

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Open Innovation

Open Innovation

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PDMA History, Publications and Developing a Future Research Agenda

PDMA History, Publications and Developing a Future Research Agenda

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The PDMA Handbook of New Product Development, 3rd Edition

The PDMA Handbook of New Product Development, 3rd Edition

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The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

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The PDMA ToolBook 2 for New Product Development

The PDMA ToolBook 2 for New Product Development

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The PDMA ToolBook 1 for New Product Development

The PDMA ToolBook 1 for New Product Development

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Strategy Overview

Contemporary Strategy Analysis Text Only, 8th Edition

Contemporary Strategy Analysis Text Only, 8th Edition

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HBR's 10 Must Reads On Strategy

HBR's 10 Must Reads On Strategy

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Your Strategy Needs a Strategy

Your Strategy Needs a Strategy

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Good Strategy Bad Strategy

Good Strategy Bad Strategy

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The Everything Store

The Everything Store

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The Innovator's Dilemma

The Innovator's Dilemma

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Strategy from the Outside In

Strategy from the Outside In

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Creating New Market Space

Creating New Market Space

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Business Model Generation

Business Model Generation

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Value Proposition Design

Value Proposition Design

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Competitive Analysis

Understanding Michael Porter

Understanding Michael Porter

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Strategy: Seeking and Securing Competitive Advantage

Strategy: Seeking and Securing Competitive Advantage

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Competitive Strategy

Competitive Strategy

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>Implanting Strategic Management, 2nd Edition

Implanting Strategic Management, 2nd Edition

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The Strategy-Focused Organization

The Strategy-Focused Organization

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Strategy Maps

Strategy Maps

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Innovation & Product Development

The Innovation Answer Book

The Innovation Answer Book

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Innovation Project Management

Innovation Project Management

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Lean, Rapid and Profitable New Product Development

Lean, Rapid and Profitable New Product Development

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The Lean Startup

The Lean Startup

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Zero to One

Zero to One

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The User's Journey

The User's Journey

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Strategic Thinking in Complex Problem Solving

Strategic Thinking in Complex Problem Solving

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Talking to Humans

Talking to Humans

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If You Build It Will They Come?

If You Build It Will They Come?

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Drugs, Politics, and Innovation

Drugs, Politics, and Innovation

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Creating and Delivering Your Value Proposition

Creating and Delivering Your Value Proposition

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Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

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Costovation

Costovation

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User-Centered Design / Market Research

The Field Study Handbook

The Field Study Handbook

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