PDMA Webcast | October 12, 2023

Mastering the Art of Pricing Research: Strategies for Effective Pricing
Meaghan Foley

Everyone has their price, and even the best innovations are useless if no one will buy them. Developing a pricing strategy that captures value but is acceptable to customers is tricky. Designed for product managers... [Read more]

kHUB Article | September 8, 2023

Level Up Your Product: Innovation with Game Mechanics
Michael Hyzy & Bret Wardl

Games have a magical way of drawing us in, captivating our attention, and compelling us to spend countless hours immersed in their worlds. Now, smart product developers are catching on to game design secrets...[Read more]

kHUB Article | June 14, 2023

From Silver Screen to Silicon Valley: Parallels Between Film Producers and Product Managers
Michael Hyzy

The launch date has finally arrived! You're surrounded by your crew, ready to roll the dice on your vision, releasing a masterpiece that'll leave people on the edge...[Read more]

JPIM Article | June 04, 2023

Interconnected digital twins and the future of digital manufacturing: Insights from a Delphi study

Digital twins (DTs) are virtual representations of real-world entities like production assets, processes, or products. They are updated at a defined fidelity and frequency along the entire life cycle from development...[Read more]

Podcast | March 23, 2023

Get Into the Discovery Zone
Chad McAllister and David Matheson

With Lean and Agile methods, it is too easy for teams to fall into the trap of pursuing speed and a sense of progress, while failing to provide value on the most important aspects that customers need. The Discovery Zone changes that. We’ll find out how... [Read more]

JPIM Article | January 26, 2023

Crowdfunding performance, market performance, and the moderating roles of product innovativeness and experts' judgment: Evidence from the movie industry
Paolo Roma, Angelo Natalicchio, Umberto Panniello, Maria Vasi, Antonio Messeni Petruzzelli

Reward-based crowdfunding (CF) has emerged as a method to solicit...[Read more]

JPIM Article | January 10, 2023

Augmenting human innovation teams with artificial intelligence: Exploring transformer-based language models
Sebastian G. Bouschery, Vera Blazevic, Frank T. Piller

The use of transformer-based language models in artificial intelligence (AI) has increased adoption in various...[Read more]

JPIM Article | January 9, 2023

Enhancing innovation via the digital twin
Nobuyuki Fukawa, Aric Rindfleisch

A growing number of firms are seeking to leverage emerging technologies, such as artificial intelligence (AI) and 3D printing, to enhance their innovation efforts. These seemingly distinct technologies called the digital twin. This technology...[Read more]

Viewpoint Blog | December 21, 2022

"Real" Agile Product Management
Robert Webber

I often see the term “Agile Product Management,” but what does it really mean? Many believe they became “Agile Product Managers” when their development teams adopted an Agile development framework. Others would argue... [Read more]

Viewpoint Blog | November 1, 2021

The Product Owner is a Unicorn
Robert Webber

In my previous article, When Scrum is not Scrum, I listed five criteria that must be met to say you are doing Scrum: 1. Teams pull work from backlogs at their own pace 2. Feedback is implemented at a higher priority than new development 3. Defects are... [Read more]

kHUB Article | October 19, 2022

Financial Outcome & Consumer Experience - The Dilemma of Every Product Manager
Seif Abdelghany

Financial outcome will always be the driving force that senior executives look at when evaluating any new initiative that Product Teams bring on the table, yet what many product teams fail to understand is that these...[Read more]

Podcast | October 11, 2022

The Critical Intersection of Diversity and Innovation
Masters of Business with Steven Haines

Leadership, collaboration, and communication are non-negotiables in business today. Yet, there are other important undercurrents that support any leader's ability to bring about the innovation required... [Read more]

PDMA Webcast | August 25, 2022

Product Health – A Critical Item for Product Managers to Actively Manage
Michael Bauer

Do a Google search on Product Health and you get articles covering everything from Daily Active users, Net Promoter Score, Customer Lifetime Value, Session per user, and many more topics. What happens if... [Read more]

JPIM Article | June 4, 2022

Innovation or Entrepreneurship: Which Comes First? Exploring the Implications for Higher Education
Angela Paladino

Kahn's (2022) Catalyst article has posed some thought-provoking ideas regarding the distinction between innovation and entrepreneurship. While the...[Read more]

JPIM Article | April 28, 2022

The Human Side of Innovation Management: Bridging the Divide Between the Fields of Innovation Management and Organizational Behavior
Matthias Weiss, Markus Baer, and Martin Hoegl

The human side of innovation management focuses on the people that are carrying out innovative endeavors...[Read more]

JPIM Article | February 15, 2022

The Effect of Temporal Variation of Prelaunch Expectations on Stock Market Response in the Motion Picture Industry
Junhee Kim, Reo Song, and Wooseong Kang

This research provides novel insights into the marketing–finance literature by shedding new light on the association between the temporal variation of prelaunch....[Read more]

Viewpoint Blog | June 21, 2021

The Critical Success Factors (CFS's) For Product Innovation Are Mainly Non-product Things!
Ahmed Ragab

How many times you’ve tried to innovate new features for your product to lead the game but the customer didn’t appreciate it? Well, there’s absolutely nothing wrong with that... [Read more]

Viewpoint Blog | February 25, 2021

Product-built Ability is Everyone's Underlayer Ability
Chier Hu

PDMA BoK has cited some insightful quotes from Kahn (2013) regarding the critical factors on the product level that are contributing to the success of product innovation, such as: Unique, superior... [Read more]

Podcast | January 9, 2021

TEI 319: Product Innovation Management with Jerry Fix
Chad McAllister

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers becoming product masters. That new name is Product Masters Now... [Read more]

Viewpoint Blog | January 9, 2021

If You Don’t Know Who Is the “Captain”, Then Expect a Titanic!
Ahmed Ragab

Product innovation management is an ongoing, iterative, and empirical process that needs to be owned by an independent mindset that will always fight for the functionality, innovation, and added-value... [Read more]

Viewpoint Blog | November 20, 2020

From Financial Analysis to Winning Business Case
Brian Martin

Manna from heaven would be great, but usually an organisation must deliberately invest in Product Innovation to succeed in the market and deliver long term economic value. One area where Product Managers... [Read more]

JPIM Article | July 23, 2020

Smart Products: Conceptual Review, Synthesis, and Research Directions
Dr. Stefan Raff, Prof. Dr. Daniel Wentzel and Dr. Nikolaus Obwegeser

Smart products have received increasing attention from researchers and practitioners alike. One limitation of the existing literature, however, is that the term is often... [Read more]

viewpoint blog | June 17, 2020

Key Capabilities for Managing Products in Auto OEM Industry Amidst Uncertain Times
Anjani Kumar Budhadev

The past couple of months have had an immense impact in the way we are living now. The impact, though temporary, could in the long run redefine business strategies, making business leaders reprioritize their... [Read more]

kHUB Article | January 27, 2020

Four Steps to Product Management Excellence for B2B Companies
Scott Burleson

B2C companies, high tech companies, and even start-up firms place a high value on developing product management. Meanwhile, large B2B firms barely even treat it as a professional area. Why is this?... [Read more]

kHUB Article | 2016

Deliberate Differentiation: Celebrating the Coke Bottle at 100
Joshua L. Cohen

As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing professionals and intellectual property counsel should pause to examine its origins and reflect on... [Read more]

kHUB Article | 2016

‘Breaking Failure’ - Using Analysis and Strategy
Alexander Edsel

In the event of an airplane crash, we would be horrified if a scientific, exhaustive and unbiased investigation was not conducted. Similarly, if told that a sunken ship failed to have a pre-planned evacuation strategy... [Read more]

PDMA Webcast | September 5, 2013

The Power of Embedded Predictive Analytics
James Taylor and Mark McNally

During this webcast, James Taylor will outline the value of predictive analytics and walk through the five steps you need to succeed, identifying key features you will need in a predictive analytic solution. Mark McNally will talk about some real-world customers and how... [Read more]

JPIM Article | September 1, 2013

Seeking the Ideal Level of Design Newness
Ruth Mugge and Darren W. Dahl

To develop successful new products, new product development managers need to have a thorough understanding of the consumer adoption process, specifically in how consumers evaluate new products. This research examines the value of product design... [Read more]

PDMA Webcast | 2012

Embracing Social Media: Another Tool for Product Development
Amy Dubin and Ian Rosenberger

We know the tools we use to communicate with our customers are fundamentally changing. New mediums are invaluable; not just for keeping up with our professional networks and driving new business, but for... [Read more]