Product Innovation Management
Product Innovation Management maximizes the return from product innovation via the application of sound management practices throughout the product life cycle. It goes beyond initial product innovation and launch to consider the full product life cycle, and presents the strategies, tools, and metrics required for successful product management and innovation across a wider portfolio of offerings. It also includes continuous improvement in product innovation capability within an organization.
Product Innovation Management provides a comprehensive overview of product innovation from the definition of clear strategic goals, through the development of a balanced portfolio to the processes required for successful new product outcomes. Supporting this overall product innovation framework are the tools related to design and development, market research, business analysis, culture, teams, and leadership. This breadth of activities requires input from, and coordination of, wide-ranging disciplines, making management of product innovation both complex and challenging. Key factors for product innovation success and the attributes required in Product Innovation Management range from strategic planning to initial product concept through to launch and onwards through the product’s entire life cycle.