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Product Innovation Management

Product Innovation Management

Product Innovation Management goes beyond initial product innovation and launch to consider the full product life cycle, and presents the strategies, tools, and metrics required for successful product management and innovation across a wider portfolio of offerings. It also includes the topic of continuous improvement in product innovation capability within an organization.

Latest Discussions

  • At our company we leverage a number of methodologies and what we call a full-stack product development ...

PDMA Body of Knowledge: Product Innovation Management Insights #3

Viewpoint Blog | June 21, 2021

PDMA Body of Knowledge: Product Innovation Management Insights #3
Ahmed Ragab

How many times you’ve tried to innovate new features for your product to lead the game but the customer didn’t appreciate it? Well, there’s absolutely nothing wrong with that... [Read more]

Product-built Ability is Everyone's Underlayer Ability

Viewpoint Blog | February 25, 2021

Product-built Ability is Everyone's Underlayer Ability
Chier Hu

PDMA BoK has cited some insightful quotes from Kahn (2013) regarding the critical factors on the product level that are contributing to the success of product innovation, such as: Unique, superior... [Read more]

TEI 319: Product Innovation Management with Jerry Fix

Podcast | January 9, 2021

TEI 319: Product Innovation Management with Jerry Fix
Chad McAllister

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers becoming product masters. That new name is Product Masters Now... [Read more]

PDMA Body of Knowledge: Product Innovation Management Insights #2

Viewpoint Blog | January 9, 2021

PDMA Body of Knowledge: Product Innovation Management Insights #2
Ahmed Ragab

Product innovation management is an ongoing, iterative, and empirical process that needs to be owned by an independent mindset that will always fight for the functionality, innovation, and added-value... [Read more]

PDMA Body of Knowledge: Product Innovation Management Insights #1

Viewpoint Blog | November 20, 2020

PDMA Body of Knowledge: Product Innovation Management Insights #1
Brian Martin

Manna from heaven would be great, but usually an organisation must deliberately invest in Product Innovation to succeed in the market and deliver long term economic value. One area where Product Managers... [Read more]

Smart Products: Conceptual Review, Synthesis, and Research Directions

JPIM Article | July 23, 2020

Smart Products: Conceptual Review, Synthesis, and Research Directions
Dr. Stefan Raff, Prof. Dr. Daniel Wentzel and Dr. Nikolaus Obwegeser

Smart products have received increasing attention from researchers and practitioners alike. One limitation of the existing literature, however, is that the term is often... [Read more]

Key Capabilities for Managing Products in Auto OEM Industry Amidst Uncertain Times

viewpoint blog | June 17, 2020

Key Capabilities for Managing Products in Auto OEM Industry Amidst Uncertain Times
Anjani Kumar Budhadev

The past couple of months have had an immense impact in the way we are living now. The impact, though temporary, could in the long run redefine business strategies, making business leaders reprioritize their... [Read more]

Four Steps to Product Management Excellence for B2B Companies

kHUB Article | January 27, 2020

Four Steps to Product Management Excellence for B2B Companies
Scott Burleson

B2C companies, high tech companies, and even start-up firms place a high value on developing product management. Meanwhile, large B2B firms barely even treat it as a professional area. Why is this?... [Read more]

Deliberate Differentiation: Celebrating the Coke Bottle at 100

kHUB Article | 2016

Deliberate Differentiation: Celebrating the Coke Bottle at 100
Joshua L. Cohen

As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing professionals and intellectual property counsel should pause to examine its origins and reflect on... [Read more]

‘Breaking Failure’ - Using Analysis and Strategy

kHUB Article | 2016

‘Breaking Failure’ - Using Analysis and Strategy
Alexander Edsel

In the event of an airplane crash, we would be horrified if a scientific, exhaustive and unbiased investigation was not conducted. Similarly, if told that a sunken ship failed to have a pre-planned evacuation strategy... [Read more]

The Power of Embedded Predictive Analytics

PDMA Webcast | September 5, 2013

The Power of Embedded Predictive Analytics
James Taylor and Mark McNally

During this webcast, James Taylor will outline the value of predictive analytics and walk through the five steps you need to succeed, identifying key features you will need in a predictive analytic solution. Mark McNally will talk about some real-world customers and how... [Read more]

Seeking the Ideal Level of Design Newness

JPIM Article | September 1, 2013

Seeking the Ideal Level of Design Newness
Ruth Mugge and Darren W. Dahl

To develop successful new products, new product development managers need to have a thorough understanding of the consumer adoption process, specifically in how consumers evaluate new products. This research examines the value of product design... [Read more]

Embracing Social Media: Another Tool for Product Development

PDMA Webcast | 2012

Embracing Social Media: Another Tool for Product Development
Amy Dubin and Ian Rosenberger

We know the tools we use to communicate with our customers are fundamentally changing. New mediums are invaluable; not just for keeping up with our professional networks and driving new business, but for... [Read more]