2023 PDMA Inspire Innovation Conference and JPIM Research Forum

September 18, 2023

360° Discovery: Unlock more customer insight from within your company
Nheeda Enriquez

Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full picture, your research may be incomplete.... [Read more]

September 18, 2023

Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming
Andrea Ruttenberg

Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy.... [Read more]

September 18, 2023

Voice of the Customer in a Widget-Free World
Tony Belilovskiy

Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a $400 billion contract that referenced this session as a solution to understanding, measuring, and satisfying.... [Read more]

September 18, 2023

Creating Beautiful, Living Product Roadmaps
Maziar Adl

Product Roadmaps are used to communicate and align everyone around one strategy. But no one reads a roadmap that is hard to understand. Or trapped on someone's laptop. Or is out of date. Learn how to create clear.... [Read more]

September 19, 2023

Overcoming Idea Addiction to Scale Your Ventures
Andrew Binns

Conventional wisdom says that innovation starts with a winning idea. The more ideas and possibilities, the more likely one will turn into a scaled venture. The problem with the increase.... [Read more]

September 19, 2023

Digital Product Development Strategy: Maximizing Success Through Strategic Prioritization
Lloyd Melnick

Successfully developing and launching new products has been repeatedly recognized as critical to the success of a business. One study found.... [Read more]

September 19, 2023

Beyond the pint glass: Learnings from creating the new Molson Coors Non-Alcohol portfolio
Marlon Hernandez

After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the... [Read more]

September 19, 2023

Level Up Your Product: Innovation with Game Mechanics
Michael Hyzy, & Bret Wardle

n today's competitive landscape, businesses constantly seek innovative ways to captivate users and empower their teams. Our presentation delves into the power of gamification and its potential to revolutionize... [Read more]

September 2023

1st place team - Cathesure
Clemson University - United States

The PDMA Student Innovation Challenge is unique in that it encourages and supports students developing novel, real-world offerings, that include products, software or services.

» Watch Presentation

September 2023

2nd place team - Renova Flow: Sustainable Renovation
Technical University of Berlin - Germany

The PDMA Student Innovation Challenge is unique in that it encourages and supports students developing novel, real-world offerings, that include products, software or services.

» Watch Presentation

September 2023

3rd place team - Hexalight
Institute of Technology Monterrey - Mexico

The PDMA Student Innovation Challenge is unique in that it encourages and supports students developing novel, real-world offerings, that include products, software or services.

» Watch Presentation