Design Thinking (Part 1): The "What" and "Why"
Stefanie Norvaisas and Ami Verhalen, Design Concepts, Inc.
Originally presented: October 14, 2010
Watch time: 44 minutes
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Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical approach to extracting and leveraging value from product development teams.