Interested in getting involved? We would be happy to hear from you! The kHUB is community-based, and we welcome all professionals, academics and students to contribute to the creation and exchange of product management and development knowledge and good practice activities.
1000 Westgate Drive, Suite 252
St. Paul, MN 55114 UUSA
For more information about how you can get involved with the KHUB, please contact kHUB Administrator Susan Burek at firstname.lastname@example.org.
PDMA kHUB Content Editors
William “Scott” Burleson is the author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy.
He has a diverse professional background within manufacturing engineering, product management, voice-of-the-customer training and SaaS development. Notable career stops include product manager for John Deere’s compact tractors, innovation leader for Actuant corporation, and Director of the Strategyn Institute. At Strategyn, he worked alongside the world's best jobs-to-be-done practitioners. Strategyn, founded by pioneer Tony Ulwick, is ground zero for Outcome-Driven Innovation (ODI).
Today, as Senior Vice President for The AIM Institute, Burleson leads product development for Blueprinter® software, teaches workshops on innovation using the New Product Blueprinting process, and advises corporate leaders and practitioners on growth via JTBD principles.
He has a MS in Management and a BS in Electrical Engineering from North Carolina State University.
Rose Klimovich is Visiting Professor of Marketing and Management at Manhattan College in New York. She is also a Digital Marketing and Strategy consultant to small businesses and entrepreneurs.
Formerly, as the Vice President – Product Management and Product Marketing for Telx, Rose Klimovich created the Telx business strategy and developed the investment plan for new products and services in areas including colocation, cloud, Ethernet, and video conferencing. Rose’s team supported vertical markets including Financial Services, Media and Service Providers.
Prior to this, Rose was the Vice President of Business Strategy for AT&T, responsible for strategy development and investment decisions in new markets and technologies. Rose has more than 20 years of experience and achievement in designing, scaling and managing Internet, VPN and data businesses. Rose led AT&T to the #1 share position in VPN and to a leadership position in Internet Services.
Rose has an MBA and a BS in Math/Economics from Carnegie-Mellon University. Rose is Joint Chairperson of the Board of Directors of the Women’s Venture Fund.
Dr. K Rajeshwari brings to the table a unique higher combination of academic excellence, a long experience with top corporates, teaching stints at various IIMs/XLRI in the country, conducting Management development programs for India’s leading organisations as well as a strong publication record.
She has a total of 26 years of experience, a significant part of it in New product development. She is a solo author of a B School reference text book titled ‘New Product development- a FMCG Perspective’- based on her PhD thesis. She is currently a faculty member at Great Lakes Institute of Management. Prior to this, she completed her Ph.D from IIT Madras and served as a faculty member at XLRI, Jamshedpur. She has completed her post graduation from IIM Ahmedabad in 1994 and is a visiting faculty at various IIMs in the country.
Rajeshwari has authored three books (two-solo) - the first one was titled ‘My Life My Choice’-published by Macmillan in 2011 and was about mid-life career choices. The second one was a reference text book for B Schools and was titled ‘New Product development-a FMCG Perspective’, released in 2017. The third one is a recently launched one titled ‘The New Plan A’- and focuses on the various mid-life career challenges faced by working women. She recently won the Best Paper Award at an International Research Conference in Boston in 2017. She is also the recipient of numerous other Awards- Women Achiever and Distinguished Management Awards.
Rajeshwari has been a part of several professional organisations such as CII Task force for entrepreneurship, American Marketing Association, Institute of Research Bureau, Product development Management Association, IIM Ahmedabad Executive Committee, Empowering Women in IT industry etc.
Richard Lefrandt, PMP, CSCP, ICIP is the CEO, founder and senior consultant of DDiDDs (Demand Driven innovative Dominant Design solutions) where his interests lie in effectiveness and greatness of the individual, organization, and enterprise. Current area of research and practice exploring strategies leaders of firms competing in the IoT device market use to enhance profitability through effective NPD, enhancing capabilities through Iot-Inc Certified IoT Professional (ICIP) program. Rich holds accreditation in Project Management Certification (PMP) from PMI, Certified Supply Chain Professional (CSCP) and S&OP Education Certificate from APICS, CMII Certificate, and Jonah Strategic Thinking Process designation from WSU and TOCICO. Past work experience is at Boeing Company in Product Management and Supply Chain Management. His education includes BS/BA from Brigham Young, MSPM Project Management from City University of Seattle, MEM Management of Technical Systems from Washington State University and DBA (ABD) from Walden University
Dr. Daniel E. Lewis is the president and founder of Product Acuity Consulting, where he serves as an Innovation Alchemist, helping organizations improve their ability to transform their raw ideas into market deliverable value. As a both a technologist and marketeer, Dr. Lewis has 4 decades of experience in creating and commercializing numerous technology-based products and services that have forever changed the way we live and work. As a founding member of IEEE 802.11 standards effort, he led the creation of the market defining wireless LAN product line. Formal credentials include a BSEE, MBA, PhD in innovation management, graduate study certificate in e-business, professional engineering license, PMP (Project Management Professional) certification, NPDP (new product development professional) certification, and numerous patents. Dr. Lewis also serves as an adjunct professor for undergraduate and graduate level courses in strategy, marketing, and management and is an authorized Education Provider for PDMA’s New Product Development Certification. He is a self-admitted “web head”, addicted to the Internet, where he spends most of his time feeding his head with a continuous stream of new knowledge and information on a variety of subjects.
Brian Martin has over thirty years’ experience of Product Management, Product Development, Strategy and Innovation in numerous technology domains, most notably in Industrial Electronics, Telecommunications and Cyber Security. He has led a variety of Product Management and Development functions in the B2B sector and has also held responsibility for Business Unit Strategy and Innovation. He holds a BSc. In Computer Applications from Dublin City University, an MBA from the Open University and a post-graduate diploma in Strategy and Innovation from the Irish Management Institute. Brian is currently Head of Product, Strategy and Innovation at Integrity360, Ireland’s leading cyber-security specialist services provider.
Carlos M Rodriguez is an Associate Professor of Marketing and Quantitative Methods and Director of the Center for the Study of Innovation Management, CSIM in the College of Business, Delaware State University, USA. His publications have appeared in the Journal of Business Research, Journal of Business to Business Marketing, Journal of International Marketing, International Marketing Review, Management Decision, International Journal of Business and Social Sciences, Journal of Business and Leadership, and Journal of Higher Education Research & Development among others and several conference proceedings. Currently, he serves in the editorial board of several journals. His research interests are in the areas of entrepreneurship and strategic capabilities, luxury branding and experiences, product design and new product development teams, and relationship marketing. He recently published the book entitled Product Design and Innovation: Analytics for Decision Making centered in the design techniques and methodologies vital to the product design process. He is engaged in several international educational, research, and academic projects, as well, as, international professional activities.
Webpage | LinkedIn
PDMA kHUB Staff
Susan Burek, kHUB Administrator
Susan Burek is the Product Manager and Administrator for PDMA’s kHUB. She also contracts as a Senior Consultant at Foresight Science and Technology.
Previously, Susan was a Program Manager at Stanley, Black & Decker, Newell Brands and Ingersoll Rand. She spent most of her career at Eastman Kodak Company in new product development, as well as in environment, health, safety, and regulatory roles. She is Past President and still active board member with the Carolinas Chapter of PDMA.
Susan earned a BS in chemistry and an MS in product development from the Rochester Institute of Technology.
Contact Susan | LinkedIn Profile
Mei Li Brown, Communications Specialist
Mei Li is one of PDMA's Communication Specialists and manages the website design and usability in relation to standard SEO best practices and website analytics. She also supports and executes initiatives within the kHUB, online communities, PDMA chapters and annual marketing strategy.
Mei Li earned a BA in Communication Arts: Radio, TV, & Film and certificate in Digital Studies at the University of Wisconsin-Madison.
Contact Mei Li | LinkedIn Profile