Reimagining Engagement in Product Development and Management – With Brad Shuck, PhD

The Critical Intersection of Diversity and Innovation

Reimagining Engagement in Product Development and Management – With Brad Shuck, PhD

kHUB post date: February 28, 2023
Listen time: 27 minutes

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This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA is the longest-running professional association for product managers, leaders, and innovators, having started in 1976. I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. Learn more about them at

PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. This speaker gave a keynote on “Reimagining Engagement in Product Development and Management: A Masterclass on the Employee Experience in the Future of Work.” Employee engagement remains very low, and everyone wants more of it. What seems to be missing from the conversation is an understanding of the science behind engagement. I want to learn how engagement is so connected to creativity and innovation, and I bet you do to.

Dr. Brad Shuck is an internationally recognized and sought-after thought-leader in the areas of employee engagement, leadership, and organizational culture. He is the author of Employee Engagement: A Research Overview (Routledge, 2020). He routinely works with leaders throughout the public and private sectors, and his insights are widely applied in the world’s largest Fortune 500 and Fortune 50 companies, as well as small- and medium-sized organizations seeking to grow and empower employees at all levels.

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