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The PDMA Knowledge Hub (kHUB) facilitates the creation and exchange of product management and development knowledge and best practices, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

Categories include:

• Product Innovation Management
• Strategy
• Portfolio Management
• Product Innovation Process
• Product Design and Development
• Market Research in Product Innovation
• Culture and Teams

FEATURED CONTENT

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Product Innovation Management

January 7, 2026

The Empathy Trap: Why Focusing Only on Customers Holds Your Product Back
Parul Jain and Keyuri Anand

December 10, 2025

Upgrade Your PLM, Accelerate Your Innovation: Arena in Action
Dan Climent and Panelists

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Strategy

September 2025

A strategy for Adopting AI in NPD
Dr. Robert G. Cooper

September 2025

A strategy for Adopting AI in NPD: Video
Dr. Robert G. Cooper

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Portfolio Management

October 3, 2024

Relating Portfolio Management to Strategy
Salvador Gonzalez-Garcia

June 6, 2024

The Future of Digitalizing your Innovation Portfolio
Paul Heller

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Product Innovation Process

January 2026

‘China Speed’: Accelerated Product Development the Chinese Way
Dr. Robert Cooper

December 2025

Stage-Gate Agentic: The Coming Revolution in the New Product Process
Dr. Robert Cooper

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Product Design and Development

August 11, 2025

Material Selection and Requirements in Product Design
Carlos Rodriguez

August 6, 2025

Innovation Lab Snapshot: Essential AI Tools for Product Management
Mike Hyzy

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Market Research in Product Innovation

September 11, 2025

How to Choose the Right Business: A Decision Guide for Aspiring Entrepreneurs
Alonso Whittaker

May 22, 2025

AI Meets VOC: Supercharging PDMA Offerings for the Future
Brian Sheil

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Culture and Teams

July 30, 2025

How Business Owners and Leaders Can Elevate Collaboration in Their Companies
Alonso Whittaker

February 19, 2025

From Resistance to Reinvention: Overcoming Cultural Barriers to Transform Innovation Capability
Noel Soberman

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Innovators Respond to World Events

March 10, 2022

Innovation Management During and After a Pandemic
Speakers: Greg Geracie & Oscar Acuña
Moderator: Ernie Harris

May 25, 2021

The Study of Product Team Performance: Pandemic Edition
Actuation Consulting

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