Research Insights

2024 JPIM Syracuse University Doctoral Consortium Proceedings

• Developing a research paper and a thematic research agenda
  by Alina Sorescu, Paula and Steve Letbetter ’70 Chair in Business, Chancellor’s EDGES Fellow, Department of Marketing, Texas A&M University, Mays Business School
  
  
  
  
• Emerging Methodologies & Tools in Innovation Research
  by Neeraj Bharadwaj, Professor of Marketing at University of Tennessee, Knoxville
  
  
  
  
• When students do, they understand
  by Professor Barry Bayus, Roy O. Rodwell Distinguished Professor of Marketing, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill
  
  
  
  
• Inspire students for lasting impact
  by Mike Stanko, Professor of Marketing, Department of Business Management, Poole College of Management, NC State University
  
  
  
  
• Balance Empowerment with Accountability
  by Gerard Athaide, Loyola University Maryland
  
  
  
  
• Innovate Towards Minimalism
  by Rebecca Slotegraaf, Associate Dean for Research and Neal Gilliatt Chair in Marketing, Kelley School of Business, Indiana University
  
  
  
  
• Researchers are Designers
  by Jonathan Bohlmann, North Carolina State University
  
  
  
  
• Beyond Marketing
  by Charlie Noble, Henry Distinguished Professor of Business at Haslam College of Business , University of Tennessee, Knoxville
  
  
  
  
• An Empirics-First Approach to Research  
  by Peter Golder, Professor of Marketing, Tuck School of Business, Dartmouth
  
  
  
  
• Summary of the Talk “Don’t Throw Away ‘Non-Working’ Data”  
  by Ravi Mehta
  
  
  
  
• Innovation 2030, Future Directions in Innovation Research
  
  
• Agenda and Details