Insights in a Pinch

Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming

Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023

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Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews 'but what if you're in a time crunch? Join Andrea Ruttenberg, PhD, Associate Principal at Applied Marketing Science and President of the PDMA Pittsburgh Chapter, to learn methods for getting 'close enough' to a comprehensive list of customer needs in a pinch, and how to use these needs to develop products. You'll learn techniques for brainstorming and finding key customer discussion platforms, and use nascent tools like ChatGPT to supplement your findings.

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