360° Discovery: Unlock more customer insight from within your company

360° Discovery: Unlock more customer insight from within your company

Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023

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Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full picture, your research may be incomplete at best. Worse yet, they lead you astray and your launch fails.

In this session, Nheeda offers tips for conducting “360° Discovery,” collected through a career of designing user experiences, products, and services. You’ll walk away with 10 new ways to squeeze insights out of data and experts hiding inside your organization.

These tools will enrich your understanding of customer needs, crystallize your product requirements, or uncover opportunities for innovation. The process will also help you identify the allies you need to deliver a thoughtful, end-to-end customer experience.

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