PDMA Webcast | April 20, 2023

PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation
Mike Hyzy

As product managers and leaders, we are relied upon and expected to develop new ideas that break barriers and support the business plans for the companies we build products for. We are also full-time firefighters, putting out... [Read more]

Podcast | April 7, 2023

Three Ways to Escape Gut-Feeling and Rapidly Boost Innovation to Markets
Ulrike Laubner-Kelleher

Ulrike Laubner-Kelleher is a sought-after mentor, educator, and presenter on the topics of product management, innovation and teams efficiency. She helps product teams get ahead of their competitors by finding innovations quickly and developing... [Read more]

PDMA Webcast | December 8, 2022

PDMA Webcast: Product Innovation – The Next Generation
Sue Burek, Søren Salomo, Kevin Caves, Bengisu Berispek, and Andrew Varvara

Join us for an overview of PDMA’s Global Student Innovation Challenge – learn about how students, professors, entrepreneurs and practitioners use process and practices to launch successful products... [Read more]

Viewpoint Blog | October 19, 2022

When Scrum is Not Scrum
Robert Webber

My book, Unlocking Agile’s Missed Potential and my LinkedIn articles have a common theme – Agile has not met expectations because of the constraints of waterfall planning. I’m going to address Scrum specifically in this article. I’ll show you that Scrum is not possible when teams are held to feature... [Read more]

Viewpoint Blog | November 29, 2022

The Mythical MMFS
Robert Webber

Feel like a voice in the wilderness in your organization? The Minimum Marketable Feature Set (MMFS) makes so much sense. Who could argue against getting software to market faster using smaller and more frequent releases? Is the business really that dumb that they don’t get it? As a software development... [Read more]

Viewpoint Blog | September 30, 2022

Save Agile - Stop Waterfall Planning
Robert Webber

My last article on business predictability asserts that we in software development are at a disadvantage relative to sales and manufacturing because we can’t define our output in terms of value that the business understands. Would you believe me if I told you that there is a way that you can quantify the... [Read more]

Viewpoint Blog | September 23, 2022

Product Innovation Process TEDTalks with Practitioner Insights
Rajeshwari Krishnamurthy

In Agbogbloshie, a community in Accra, Ghana, people descend on a scrapyard to mine electronic waste for recyclable materials. Without formal training, these urban miners often teach themselves the workings of electronics by taking them... [Read more]

JPIM Article | June 1, 2022

No Innovation Without Entrepreneurship: From Passion to Practice
Katharina Hölzle

In his Catalyst article, Kenneth Kahn takes an institutional perspective on innovation and entrepreneurship, arguing that a lack of differentiation between these two terms results in a missing demarcation of entrepreneurship and innovation centers... [Read more]

JPIM Article | June 10, 2022

New Product Advantage Infused by Modularity: Do Resources Make a Difference?
Yazhen Xiao and Haisu Zhang

Given the plethora of new product introductions, managers often embrace modularity (i.e., decompose product or process design into components or sub-tasks, respectively) as part of new product development (NPD). Although modularity increases overall... [Read more]

Viewpoint Blog | January 26, 2022

When to Apply Design Thinking and Lean Innovation (and when not to…)
Jan van den Ende

Design Thinking and Lean Innovation are extremely popular today. Broadly, in the business world, people talk about MVPs (Minimum Viable Products) and Pivots when discussing activities related to innovation. Design Thinking and Lean ... [Read more]

JPIM Article | November 16, 2021

Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization
Robin Pesch, Herbert Endres, and Ricarda B. Bouncken

While an increasing body of research is considering the role of digital product innovation... [Read more]

kHUB Article | October 19, 2021

Winning Innovation
Norbert Majerus

Some companies view R&D and product development as a cost of doing business. It’s one more function to support with cash so that the company can continue to exist. Other companies, however, recognize that R&D is an investment... [Read more]

JPIM Article | October 11, 2021

Leveraging Resources for Innovation: The Role of Synchronization
Christina Matz Carnes, Michael A. Hitt, David G. Sirmon, Francesco Chirico, and Dong Wook Huh

Leveraging resources to develop innovation is central to exploiting market opportunities, yet doing so is complex and fraught with... [Read more]

Viewpoint Blog | September 24, 2021

New Product Development in an Entrepreneurial Company

Rajeshwari Krishnamurthy

New Product Development (NPD) is considered critical for the survival and growth of any organisation. Despite many studies, the market success rates in NPD are still appalling. According to a Product Development ... [Read more]

PDMA Webcast | AUGUST 19, 2021

PDMA Webcast: Harnessing the Power of Product Thinking
David Boni, Product Director, Emergn

How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product mindset can help you take ideas to market that have the greatest chances of ... [Read more]

JPIM Article | June 28, 2021

Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams
Saeed Khanagha, Henk W. Volberda, Andreas Alexiou, and Maria Carmela Annosi

Increasingly, organizations have been employing self-managing teams to circumvent... [Read more]

JPIM Article | May 29, 2021

Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice
Stefano Magistretti, Lorenzo Ardito, and Antonio Messeni Petruzzelli

Design thinking (DT) is gaining ground among academics and practitioners as a means to improve the innovativeness... [Read more]

JPIM Article | March 15, 2021

A Self‐Tuning Model for Smart Manufacturing SMEs: Effects on Digital Innovation
Manlio Del Giudice, Veronica Scuotto, Armando Papa, Shlomo Y. Tarba, Stefano Bresciani and Merrill Warkentin

With the changing way people live, communicate, and work, enterprises are striving to shift their existing... [Read more]

Viewpoint Blog | February 24, 2021

Appreciation for Cooper and Edgett’s Stage-Gate® Process
Scott Burleson

Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading... [Read more]

kHUB Article | January 29, 2021

Why is AGILE Product Development Process So Popular?
Rajeshwari Krishnamurthy

Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a... [Read more]

Viewpoint Blog | January 22, 2021

Waterfall vs. Agile Product Development
Rajeshwari Krishnamurthy

Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development... [Read more]

Podcast | January 18, 2021

TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe
Chad McAllister

This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s... [Read more]

JPIM Article | October 16, 2020

Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting
Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna

Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as... [Read more]

JPIM Article | October 7, 2020

How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
Gerda Gemser and Mark A. A. M. Leenders

There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

JPIM Article | March 19, 2020

Innovation and Design in the Age of Artificial Intelligence
Roberto Verganti, Luca Vendraminelli and Marco Iansiti

At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

PDMA Webcast | January 16, 2020

Lean-driven Innovation
Norbert Majerus

Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

JPIM Article | December 27, 2019

Value Creation and Value Capture Alignment in Business Model Innovation
David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

viewpoint blog | november 13, 2019

PSM vs WATERFALL vs AGILE
Clint Padgett

The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

JPIM Article | September 4, 2019

Implementation of Social Innovations in Subsistence Marketplaces
Rinivas Venugopal and Madhubalan Viswanathan

Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

JPIM Article | August 24, 2019

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

PDMA Webcast | April 18, 2019

Design = Emotion + Function
Jeevak Badve

We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too... [Read more]

PDMA Webcast | April 20, 2017

Building Insanely Great Products: Six Keys to Success
David Fradin

During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

kHUB Article | 2016

Learning to Innovate: A Skill That Can Be — And Must Be — Taught
Dr. Aruna Shekar

There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

kHUB Article | 2016

Predicting Disruptive Activity
Kelly Mantick

Whenever the term “health care” appears in the media, it’s typically accompanied by “ever-changing,” “continually evolving” or some other set of descriptive terms that iterate how much the industry changes from year to year or even month to month... [Read more]

kHUB Article | 2016

Breaking the Mold: A Conversation with Dr. Gina O'Connor
Brad Barbera

Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

kHUB Article | 2016

Making Innovations Happen: Fostering Innovations by Inducing Foresight
Teresa Jurgens-Kowal

Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

kHUB Article | 2016

The Power Of Design Thinking
K. Scott Swan and Abbie Griffin

Design thinking has recently emerged as a popular term in the business press. To achieve the benefits of this specific way of thinking, it is important to answer two questions... [Read more]

kHUB Article | 2016

When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
Chris Murray

In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

kHUB Article | 2015

How to Govern Open Innovation
Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

kHUB Article | 2015

What Product Developers Need to Know About Intellectual Property
Shaqir Toor

Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

kHUB Article | 2015

Beyond the Product: Keys to Successful Innovation in Commoditized Markets
John Burns

In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

kHUB Article | 2015

Open Innovation (Book Review)
Charles Noble, Serdar S. Durmusoglu and Abbie Griffin

Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British... [Read more]

Whitepaper | 2015

2016's Best Practices for NPI and NPD Success
Tony Lockwood

Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective... [Read more]

PDMA Webcast | April 17, 2014

Speed Innovations to Market with Less Waste and Risk
John Farnbach

In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

PDMA Webcast | November 7, 2013

How Lean Agile Changes the Product Manager's Job
Andy Singleton

The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

pdma webcast | September 26, 2013

Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation
Susan Ward

Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive... [Read more]

PDMA Webcast | February 7, 2013

Innovation Lab: Incubating Creativity
Chris Wasden

How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

kHUB Article | 2013

Managing NPD Project Tradeoffs
Eric P. Rose

We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

kHUB Article | 2013

An Attitude of Craftsmanship in Innovation
Doug Powell

Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

kHUB Article | 2013

Improving Product Development by Capturing Knowledge
Becky Partida

Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

kHUB Article | 2013

A Practical Approach to Products
Pragmatic Marketing

What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

PDMA Webcast | November 8, 2012

The Back End of Innovation: The Neglected Stepchild of NPD
Gerry Katz

In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

PDMA Webcast | August 16, 2012

Managing Innovation from Ideation to a Scalable Business
David Matheson

For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business... [Read more]

PDMA Webcast | March 15, 2012

Navigating the Perilous Waters of New Product Development
Don Creswell

Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this... [Read more]

PDMA Webcast | 2012

Lessons Learned from Outstanding Corporate Innovators
The Outstanding Corporate Innovator Award Committee

For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

kHUB Article | 2012

How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
Jacquelin Cooper

As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

kHUB Article | 2012

Deliberate Product Differentiation
Joshua L. Cohen

Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling... [Read more]

PDMA Webcast | 2012

Integrating User Interface Design into the New Product Development Process
Rob Tannen and Mathieu Turpault

Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

PDMA Webcast | June 2, 2011

Making Our Way into Organizational Sustainability
Christina Mondor, Aurora Sherrard, Georgia Berner and William Deuschle

How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of... [Read more]

PDMA Webcast | October 28, 2010

Design Thinking (Part 2): The "How"
Stefanie Norvaisas and Ami Verhalen

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]