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Product Innovation Process

Product Innovation Process

A structured and consistent Product Innovation Process provides an approach for successfully developing new products or making improvements to existing products. The process helps in greatly improving their success probability. Many NPD models such as Stage-Gate®, Integrated Product Development (IPD), Waterfall, Agile, Lean, and Design Thinking have merits in application to specific product situations.

Once any specific model is selected, a PIC (Product Innovation Charter) is prepared- this provides clarity to the entire organization on what a particular innovation is and how it is intended to be carried out. PIC serves as a reference point for the organization for the entire journey of NPD.

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PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation

PDMA Webcast | April 20, 2023

PDMA Webcast: Use Design Thinking to Solve Problems and Become a Catalyst for Innovation
Mike Hyzy

As product managers and leaders, we are relied upon and expected to develop new ideas that break barriers and support the business plans for the companies we build products for. We are also full-time firefighters, putting out... [Read more]

Lean Product Management

Podcast | April 7, 2023

Three Ways to Escape Gut-Feeling and Rapidly Boost Innovation to Markets
Ulrike Laubner-Kelleher

Ulrike Laubner-Kelleher is a sought-after mentor, educator, and presenter on the topics of product management, innovation and teams efficiency. She helps product teams get ahead of their competitors by finding innovations quickly and developing... [Read more]

PDMA Webcast: Product Innovation – The Next Generation

PDMA Webcast | December 8, 2022

PDMA Webcast: Product Innovation – The Next Generation
Sue Burek, Søren Salomo, Kevin Caves, Bengisu Berispek, and Andrew Varvara

Join us for an overview of PDMA’s Global Student Innovation Challenge – learn about how students, professors, entrepreneurs and practitioners use process and practices to launch successful products... [Read more]

When Scrum is Not Scrum

Viewpoint Blog | October 19, 2022

When Scrum is Not Scrum
Robert Webber

My book, Unlocking Agile’s Missed Potential and my LinkedIn articles have a common theme – Agile has not met expectations because of the constraints of waterfall planning. I’m going to address Scrum specifically in this article. I’ll show you that Scrum is not possible when teams are held to feature... [Read more]

The Mythical MMFS

Viewpoint Blog | November 29, 2022

The Mythical MMFS
Robert Webber

Feel like a voice in the wilderness in your organization? The Minimum Marketable Feature Set (MMFS) makes so much sense. Who could argue against getting software to market faster using smaller and more frequent releases? Is the business really that dumb that they don’t get it? As a software development... [Read more]

Save Agile - Stop Waterfall Planning

Viewpoint Blog | September 30, 2022

Save Agile - Stop Waterfall Planning
Robert Webber

My last article on business predictability asserts that we in software development are at a disadvantage relative to sales and manufacturing because we can’t define our output in terms of value that the business understands. Would you believe me if I told you that there is a way that you can quantify the... [Read more]

Product Innovation Process TEDTalks with Practitioner Insights

Viewpoint Blog | September 23, 2022

Product Innovation Process TEDTalks with Practitioner Insights
Rajeshwari Krishnamurthy

In Agbogbloshie, a community in Accra, Ghana, people descend on a scrapyard to mine electronic waste for recyclable materials. Without formal training, these urban miners often teach themselves the workings of electronics by taking them... [Read more]

No Innovation Without Entrepreneurship: From Passion to Practice

JPIM Article | June 1, 2022

No Innovation Without Entrepreneurship: From Passion to Practice
Katharina Hölzle

In his Catalyst article, Kenneth Kahn takes an institutional perspective on innovation and entrepreneurship, arguing that a lack of differentiation between these two terms results in a missing demarcation of entrepreneurship and innovation centers... [Read more]

New Product Advantage Infused by Modularity: Do Resources Make a Difference?

JPIM Article | June 10, 2022

New Product Advantage Infused by Modularity: Do Resources Make a Difference?
Yazhen Xiao and Haisu Zhang

Given the plethora of new product introductions, managers often embrace modularity (i.e., decompose product or process design into components or sub-tasks, respectively) as part of new product development (NPD). Although modularity increases overall... [Read more]

When to Apply Design Thinking and Lean Innovation (and when not to…)

Viewpoint Blog | January 26, 2022

When to Apply Design Thinking and Lean Innovation (and when not to…)
Jan van den Ende

Design Thinking and Lean Innovation are extremely popular today. Broadly, in the business world, people talk about MVPs (Minimum Viable Products) and Pivots when discussing activities related to innovation. Design Thinking and Lean ... [Read more]

Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization

JPIM Article | November 16, 2021

Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization
Robin Pesch, Herbert Endres, and Ricarda B. Bouncken

While an increasing body of research is considering the role of digital product innovation... [Read more]

Winning Innovation

kHUB Article | October 19, 2021

Winning Innovation
Norbert Majerus

Some companies view R&D and product development as a cost of doing business. It’s one more function to support with cash so that the company can continue to exist. Other companies, however, recognize that R&D is an investment... [Read more]

    Leveraging Resources for Innovation: The Role of Synchronization

    JPIM Article | October 11, 2021

    Leveraging Resources for Innovation: The Role of Synchronization
    Christina Matz Carnes, Michael A. Hitt, David G. Sirmon, Francesco Chirico, and Dong Wook Huh

    Leveraging resources to develop innovation is central to exploiting market opportunities, yet doing so is complex and fraught with... [Read more]

    New Product Development in an Entrepreneurial Company

    Viewpoint Blog | September 24, 2021

    New Product Development in an Entrepreneurial Company

    Rajeshwari Krishnamurthy

    New Product Development (NPD) is considered critical for the survival and growth of any organisation. Despite many studies, the market success rates in NPD are still appalling. According to a Product Development ... [Read more]

    PDMA Webcast: Harnessing the Power of Product Thinking

    PDMA Webcast | AUGUST 19, 2021

    PDMA Webcast: Harnessing the Power of Product Thinking
    David Boni, Product Director, Emergn

    How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product mindset can help you take ideas to market that have the greatest chances of ... [Read more]

    Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams

    JPIM Article | June 28, 2021

    Mitigating the Dark Side of Agile Teams: Peer Pressure, Leaders’ Control, and the Innovative Output of Agile Teams
    Saeed Khanagha, Henk W. Volberda, Andreas Alexiou, and Maria Carmela Annosi

    Increasingly, organizations have been employing self-managing teams to circumvent... [Read more]

    Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice

    JPIM Article | May 29, 2021

    Framing the Microfoundations of Design Thinking as a Dynamic Capability for Innovation: Reconciling Theory and Practice
    Stefano Magistretti, Lorenzo Ardito, and Antonio Messeni Petruzzelli

    Design thinking (DT) is gaining ground among academics and practitioners as a means to improve the innovativeness... [Read more]

    A Self‐Tuning Model for Smart Manufacturing SMEs

    JPIM Article | March 15, 2021

    A Self‐Tuning Model for Smart Manufacturing SMEs: Effects on Digital Innovation
    Manlio Del Giudice, Veronica Scuotto, Armando Papa, Shlomo Y. Tarba, Stefano Bresciani and Merrill Warkentin

    With the changing way people live, communicate, and work, enterprises are striving to shift their existing... [Read more]

    Appreciation for Cooper and Edgett’s Stage-Gate® Process

    Viewpoint Blog | February 24, 2021

    Appreciation for Cooper and Edgett’s Stage-Gate® Process
    Scott Burleson

    Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading... [Read more]

    Why is AGILE Product Development Process So Popular?

    kHUB Article | January 29, 2021

    Why is AGILE Product Development Process So Popular?
    Rajeshwari Krishnamurthy

    Product development typically refers to all the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a... [Read more]

      Waterfall vs. Agile Product Development

      Viewpoint Blog | January 22, 2021

      Waterfall vs. Agile Product Development
      Rajeshwari Krishnamurthy

      Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development... [Read more]

      TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe

      Podcast | January 18, 2021

      TEI 313: Product Innovation Process with Jean-Jacques Verhaeghe
      Chad McAllister

      This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s... [Read more]

      Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting

      JPIM Article | October 16, 2020

      Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting
      Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna

      Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as... [Read more]

      How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

      JPIM Article | October 7, 2020

      How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
      Gerda Gemser and Mark A. A. M. Leenders

      There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

      Innovation and Design in the Age of Artificial Intelligence

      JPIM Article | March 19, 2020

      Innovation and Design in the Age of Artificial Intelligence
      Roberto Verganti, Luca Vendraminelli and Marco Iansiti

      At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

      Lean-driven Innovation

      PDMA Webcast | January 16, 2020

      Lean-driven Innovation
      Norbert Majerus

      Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

      Value Creation and Value Capture Alignment in Business Model Innovation

      JPIM Article | December 27, 2019

      Value Creation and Value Capture Alignment in Business Model Innovation
      David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

      Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

      PSM vs WATERFALL vs AGILE

      viewpoint blog | november 13, 2019

      PSM vs WATERFALL vs AGILE
      Clint Padgett

      The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

      Implementation of Social Innovations in Subsistence Marketplaces

      JPIM Article | September 4, 2019

      Implementation of Social Innovations in Subsistence Marketplaces
      Rinivas Venugopal and Madhubalan Viswanathan

      Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

      The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

      JPIM Article | August 24, 2019

      The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
      Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

      Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

      Design = Emotion + Function

      PDMA Webcast | April 18, 2019

      Design = Emotion + Function
      Jeevak Badve

      We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too... [Read more]

      Building Insanely Great Products: Six Keys to Success

      PDMA Webcast | April 20, 2017

      Building Insanely Great Products: Six Keys to Success
      David Fradin

      During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

      Learning to Innovate: A Skill That Can Be — And Must Be — Taught

      kHUB Article | 2016

      Learning to Innovate: A Skill That Can Be — And Must Be — Taught
      Dr. Aruna Shekar

      There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

      Predicting Disruptive Activity

      kHUB Article | 2016

      Predicting Disruptive Activity
      Kelly Mantick

      Whenever the term “health care” appears in the media, it’s typically accompanied by “ever-changing,” “continually evolving” or some other set of descriptive terms that iterate how much the industry changes from year to year or even month to month... [Read more]

      Breaking the Mold: A Conversation with Dr. Gina O'Connor

      kHUB Article | 2016

      Breaking the Mold: A Conversation with Dr. Gina O'Connor
      Brad Barbera

      Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

      Making Innovations Happen: Fostering Innovations by Inducing Foresight

      kHUB Article | 2016

      Making Innovations Happen: Fostering Innovations by Inducing Foresight
      Teresa Jurgens-Kowal

      Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

      The Power Of Design Thinking

      kHUB Article | 2016

      The Power Of Design Thinking
      K. Scott Swan and Abbie Griffin

      Design thinking has recently emerged as a popular term in the business press. To achieve the benefits of this specific way of thinking, it is important to answer two questions... [Read more]

      When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design

      kHUB Article | 2016

      When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
      Chris Murray

      In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

      How to Govern Open Innovation

      kHUB Article | 2015

      How to Govern Open Innovation
      Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

      Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

      What Product Developers Need to Know About Intellectual Property

      kHUB Article | 2015

      What Product Developers Need to Know About Intellectual Property
      Shaqir Toor

      Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

      Beyond the Product: Keys to Successful Innovation in Commoditized Markets

      kHUB Article | 2015

      Beyond the Product: Keys to Successful Innovation in Commoditized Markets
      John Burns

      In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

      Open Innovation (Book Review)

      kHUB Article | 2015

      Open Innovation (Book Review)
      Charles Noble, Serdar S. Durmusoglu and Abbie Griffin

      Product innovation processes have not always been hard walled. They haven’t always shunned outside input or jealously guarded against leaks to the outside world. For example, back in 1714, the British... [Read more]

      2016's Best Practices for NPI and NPD Success

      Whitepaper | 2015

      2016's Best Practices for NPI and NPD Success
      Tony Lockwood

      Adherence to best practices can make your new product development (NPD) and new product introduction (NPI) processes smoother, efficient and more cost effective... [Read more]

      Speed Innovations to Market with Less Waste and Risk

      PDMA Webcast | April 17, 2014

      Speed Innovations to Market with Less Waste and Risk
      John Farnbach

      In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

      How Lean Agile Changes the Product Manager's Job

      PDMA Webcast | November 7, 2013

      How Lean Agile Changes the Product Manager's Job
      Andy Singleton

      The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

      Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation

      pdma webcast | September 26, 2013

      Pathway to Success: How to Breakdown Barriers that Stand in the Way of Successful Innovation
      Susan Ward

      Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive... [Read more]

      Innovation Lab: Incubating Creativity

      PDMA Webcast | February 7, 2013

      Innovation Lab: Incubating Creativity
      Chris Wasden

      How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

      Managing NPD Project Tradeoffs

      kHUB Article | 2013

      Managing NPD Project Tradeoffs
      Eric P. Rose

      We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

      An Attitude of Craftsmanship in Innovation

      kHUB Article | 2013

      An Attitude of Craftsmanship in Innovation
      Doug Powell

      Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

      Improving Product Development by Capturing Knowledge

      kHUB Article | 2013

      Improving Product Development by Capturing Knowledge
      Becky Partida

      Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

      A Practical Approach to Products

      kHUB Article | 2013

      A Practical Approach to Products
      Pragmatic Marketing

      What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

      The Back End of Innovation: The Neglected Stepchild of NPD

      PDMA Webcast | November 8, 2012

      The Back End of Innovation: The Neglected Stepchild of NPD
      Gerry Katz

      In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

      Managing Innovation from Ideation to a Scalable Business

      PDMA Webcast | August 16, 2012

      Managing Innovation from Ideation to a Scalable Business
      David Matheson

      For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business... [Read more]

      Navigating the Perilous Waters of New Product Development

      PDMA Webcast | March 15, 2012

      Navigating the Perilous Waters of New Product Development
      Don Creswell

      Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this... [Read more]

      Lessons Learned from Outstanding Corporate Innovators

      PDMA Webcast | 2012

      Lessons Learned from Outstanding Corporate Innovators
      The Outstanding Corporate Innovator Award Committee

      For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

      How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities

      kHUB Article | 2012

      How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
      Jacquelin Cooper

      As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

      Deliberate Product Differentiation

      kHUB Article | 2012

      Deliberate Product Differentiation
      Joshua L. Cohen

      Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted robin’s egg blueZ packaging and Levi Strauss protects its iconic jean pockets. This is not done merely for the sake of being different or even simply better; it is rather for selling... [Read more]

      Integrating User Interface Design into the New Product Development Process

      PDMA Webcast | 2012

      Integrating User Interface Design into the New Product Development Process
      Rob Tannen and Mathieu Turpault

      Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

      Making Our Way into Organizational Sustainability

      PDMA Webcast | June 2, 2011

      Making Our Way into Organizational Sustainability
      Christina Mondor, Aurora Sherrard, Georgia Berner and William Deuschle

      How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of... [Read more]

      Design Thinking (Part 2): The How

      PDMA Webcast | October 28, 2010

      Design Thinking (Part 2): The "How"
      Stefanie Norvaisas and Ami Verhalen

      Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]