TED Talks Related to Product Design & Development Tools
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Have you heard the statement: Forms follow function? When designing products, we often identify the consumer needs to solve, translate them to functions, identify clusters, and build an architecture that allows us to generate derivates. But what if we design forms that drive functions? In such a case, we may need to use emotions as mediators between forms and functions. Emotions allow us to understand forms. These TED talks challenge our curious minds to understand the most profound relationships among functions, forms, and emotions in consumption experiences.
Organic Design Inspired by Nature by Ross Lovegrove
Practitioner insight:
- Creating forms that encapsulate functions requires designers to be “impressionists” and manage the language of forms.
- Developing technologies into products requires discovering the “invisible” minimum forms that embrace ‘content.”
- Observing nature and its growth may inspire uniqueness in creating forms, i.e., biological thinking, lean efficiency, healthy, and simplicity
Ways of Seeing by Rob Forbes
Practitioner insight:
- Be sensitive and appreciative of colors, shapes, harmony, symmetry, patterns, and collages and visualize possible relationships among objects worldwide.
- Is there a silent sign of research as objects are presented to us in streets, parks, and spaces worldwide?
- Urban environments as cultural centers impact renewal, provide insights into forms and patterns, and trigger forms of social value. Welcome designs that reflect diversity, tolerance, and culture.
You are Fluent in This Language (and don’t even know it) by Christoph Niemann
Practitioner insight:
- When designing forms, we must focus on the “negative space” rather than the object or content itself. Individuals are good at filling in the blanks.
- Forms are perceived as images. The challenge is to identify the amount of information needed to visualize. This requires a minimalist approach that sustains the concept.
- Designers use visuals to “provoke” and trigger a perception already in the “eyes of the beholder,” i.e., Your persona. Understanding your target market’s visual and cultural vocabulary as a creative dialogue is triggered is essential.
About the Author
Carlos M Rodriguez is an Associate Professor of Marketing and Quantitative Methods and Director of the Center for the Study of Innovation Management, CSIM in the College of Business, Delaware State University, USA. His publications have appeared in the Journal of Business Research, Journal of Business to Business Marketing, Journal of International Marketing, International Marketing Review, Management Decision, International Journal of Business and Social Sciences, Journal of Business and Leadership, and Journal of Higher Education Research & Development among others and several conference proceedings. Currently, he serves in the editorial board of several journals. His research interests are in the areas of entrepreneurship and strategic capabilities, luxury branding and experiences, product design and new product development teams, and relationship marketing. He recently published the book entitled Product Design and Innovation: Analytics for Decision Making centered in the design techniques and methodologies vital to the product design process. He is engaged in several international educational, research, and academic projects, as well, as, international professional activities.
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