Product Design & Development Tools TEDTalks with Practitioner Insights
Read time: 2 minutes
Designing products and services involve a deep understanding of consumers’ beliefs, attitudes, and their inner selves. As product managers the journey to a fine and competitive product if a function of user’s insights, competitiveness, value added, differentiation, and effective execution. The following TED talks challenge our inquisitive minds to understand the deepest feeling, emotions embedded in the consumption experience.
Design Objects That Tell Stories by Yves Behar
Practitioner insight:
- Objects tell stories that has meaning to the user. Build the humanistic sense into your design.
- Design is not about color, style or just functionality. It is about value and significance in the life of the user.
- Design is about the unique entire user experience not just pictures or touchpoints. Design is about creating a conversation with the potential user.
Good Designs Make You Happy by Don Norman
Practitioner insight:
- Let’s design for emotions. Functionality is important in design but how products/services make us feel about ourselves is much more relevant. Emotions are about interpreting our surroundings, our world.
- The theory of emotions asks that we design products at three levels or processing: Visceral (mammal, sensing), Behavioral (subconscious, usability), and Reflective (metacognition).
- For a deep insight on this theory of emotions, the reader may review Norman’s classic book “The Design of Everyday Things”.
Breakthrough Designs for Ultra Low-Cost Products by RA Mashelkar
Practitioner insight:
- Challenge: Designing with “value for money” vs. designing for “value for many”. It requires innovation, passion, and compassion. It is designing with empathy.
- Design multi functionality to achieve target costs. Innovation is not just technological; it is social innovation what R. A. calls “transformational innovation”.
- Design from less and less and less so that you can share it for more people. Design for extremely affordability, design for inclusion. In order to achieve this, a focus on disruptive innovation is a must.
About the Author
Carlos M Rodriguez is an Associate Professor of Marketing and Quantitative Methods and Director of the Center for the Study of Innovation Management, CSIM in the College of Business, Delaware State University, USA. His publications have appeared in the Journal of Business Research, Journal of Business to Business Marketing, Journal of International Marketing, International Marketing Review, Management Decision, International Journal of Business and Social Sciences, Journal of Business and Leadership, and Journal of Higher Education Research & Development among others and several conference proceedings. Currently, he serves in the editorial board of several journals. His research interests are in the areas of entrepreneurship and strategic capabilities, luxury branding and experiences, product design and new product development teams, and relationship marketing. He recently published the book entitled Product Design and Innovation: Analytics for Decision Making centered in the design techniques and methodologies vital to the product design process. He is engaged in several international educational, research, and academic projects, as well, as, international professional activities.
Related Content
#product-development
#tools
#design
#TedTalks
#ProductDesignandDevelopmentTools