How To Win With Services
Patrick McGowan, The Service Design Group
Originally presented: March 19, 2020
Watch time: 58 minutes
Access the Webcast
How To Win With Services! Let’s face it, services are different! While some aspects of service design and development have matured, firms struggle to produce winning services -- services that produce revenue and drive actual business outcomes. In “How to Win With Services,” The Service Design Group will show critical tools and demonstrate techniques necessary to cultivate a pipeline of service innovations; build, test and refine services; and launch and manage a portfolio of winning services.
About the Presenter
Patrick McGowan is a service design, management and innovation specialist. McGowan founded and runs The Service Design Group, which provides Service Innovation and Portfolio Management as a service to industry leading business-to-business enterprises. McGowan also teaches service innovation to MBA students.