Breaking Boundaries: Harnessing AI to Fuel Insights for Innovation

When You Built It, But They Didn't Come

Breaking Boundaries: Harnessing AI to Fuel Insights for Innovation

Kristyn Corrigan, Applied Marketing Science

kHUB post date: April 29, 2024
Originally presented: April 25, 2024
Watch time: 60 minutes

Access the Webcast

Join Kristyn Corrigan of AMS to explore how Gen AI is propelling brands’ ability to obtain robust, actionable VOC insights for innovation.

Learning Objectives:

  • Understand the benefits of needs-based innovation versus technology-led innovation
  • Discover how generative AI can unearth customer needs necessary for product development, even in complex, highly technical, or nuanced categories
  • Explore examples of how AI gathers comprehensive and detailed lists of customer needs for product development
  • Learn about the future of Gen AI for VOC and what this could mean for the product development community

About the Presenter

Kristyn Corrigan

Kristyn Corrigan is a principal and co-owner of Applied Marketing Science, a Boston-based insights strategy firm that helps companies develop better products and services through harnessing the power of customer insights.

In her nearly two decades of product development consulting experience, Kristyn has led and designed customer insights engagements for leading global B2B and consumer brands. She specializes in helping companies understand stated and latent customer needs and how to measure their criticality to innovation.

Kristyn’s published work has been featured in Fast Company and Marketing News. She is a contributing author of the 2023 textbook, The Product Development and Management Association Handbook of Innovation and New Product Development. She has guest lectured at several institutions, including the MIT Sloan School of Management. Kristyn currently serves on the Product Development and Management Association (PDMA) Board of Directors.

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