The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 3 – Product Innovation Process NEW PRODUCT DEVELOPMENT IN AN ENTREPRENEURIAL COMPANY New Product Development (NPD) is considered critical for the survival and growth of any organisation
Leveraging AI for New Product Development Brian Collard | PDMA Inspire Innovation Conference • September 17, 2024 This session will discuss how AI tools and prompting techniques improved over the past year and are delivering amazing results for companies like WalMart. Then we will then capture audience input and follow a similar process to create a new product brief from scratch. The session will be broken into roughly three areas using AI tools to identify new markets, determine product tradeoffs, and create product documentation
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Navigating the Perilous Waters of New Product Development: Invest or Not? Don Creswell, SmartOrg Originally presented: March 15, 2012 Watch time: 32 minutes Access the Webcast Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections
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A Product Owner’s Journey from Scribe to Entrepreneur PDMA St. Louis | February 7, 2023 Join Don McGreal, co-author of the best-selling Professional Product Owner book, while he shares his journey from a ‘scribe' toward ‘entrepreneur’. Scribes spend their days specifying and communicating requirements while entrepreneurs focus more on strategy and ROI. We will discuss popular Product Management activities - some of which should be considered core to an entrepreneurial Product Owner, some that should be delegated, and some that should be avoided all together
Adjusting Product Development Tactics to Reflect New Office Realities PDMA St.Louis | April 13, 2021 Even in the old normal office environment, teams struggle with the challenge of idea exchanges, informal meetings, and communications