Navigating the Perilous Waters of New Product Development: Invest or Not?
Don Creswell, SmartOrg
Originally presented: March 15, 2012
Watch time: 32 minutes
Access the Webcast
Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this on-demand webcast, we will follow a team as it seeks support for a radical innovation: a solar teapot. The team draws on the tools of value-based analytics to go beyond spreadsheets and PowerPoint to make their case to management; they lose the first round, but return to gain the green light to proceed.