Re-thinking Product Experiences with Strategic Foresight

Jod Kaftan | 2025 PDMA Ignite Innovation Summit • September 14, 2025

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In today's fast-paced business environment, many organizations grapple with the delicate balance between driving immediate revenue growth and ensuring sustainable, long-term market relevance. Popular frameworks, like the 3 Horizon framework, provide guidance on strategic planning; however, the application of futurist principles and methodologies to the 3rd horizon often remains untapped. This missed opportunity leaves organizations without the tools to shape the future they aim to create.

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