SAE’S Idea Engine: SAE’s “Bad Idea” for Driving a Culture of Innovation

Steve Ezar | PDMA Inspire Innovation Conference • September 17, 2024

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Adobe's Kickbox innovation program operates with the premise that the key to uncovering good ideas is to quickly evolve "bad ideas". SAE International has incorporated Adobe's Kickbox process into its innovation process for new products and we acknowledge that a "Bad Idea" needs to continually evolve and improve. Participate in the dismantling of SAE's innovation program: the SAE Idea Engine. Your active participation in critiquing, evaluating and evolving the program will serve as a hands-on case study on how, we as a team, can take a "bad idea" and make it a value-adding process. The sharing of perspectives and best practices will provide actionable insights to the participants to apply to their innovation programs.

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