Overcoming Common Failure Points in Product Launches
James Whitman | PDMA Inspire Innovation Conference • September 17, 2024
Download Slides
Why do product launches, a high-stakes activity at the heart of corporate growth strategy, have such a significant failure rate? In this session, product leaders will learn how the most successful companies approach launch & overcome the most common organizational dysfunctions around metrics, incentives, communications, priority setting, and alignment. Participants learn practical approaches to overcome common challenges, a framework to become world-class launch team, and case studies of successful organizations to inspire. Participants will learn the skills to scale more consistently, attract investment, and deliver strong returns to shareholders.