Ask a Professional Stalker: Unveilling the Secrets of UX Research

Martha Valenta | PDMA Inspire Innovation Conference • September 17, 2024

In this engaging presentation, Martha Valenta, a self-proclaimed "professional stalker," will take you on a thrilling journey through the world of UX research. By drawing parallels between the skills of a detective and those of a UX researcher, Martha will demystify the various research methods and their applications. Attendees will gain a deeper understanding of when and how to employ primary, secondary, qualitative, quantitative, exploratory, descriptive, and causal research techniques. The presentation will also delve into current trends, ethical considerations, and the future of UX research.

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