Aligning for Innovation Success: An Innovation Process for Predictable Outcomes
Tony Ulwick | PDMA Inspire Innovation Conference • September 16, 2024
Despite significant investments in innovation, many organizations find their initiatives over budget, overdue, and under-delivering. The root cause? A lack of alignment and confidence in a common direction. This presentation delves into the organizational challenges that impede innovation success and proposes a unified innovation process as the solution. Our presentation aims to: Examine the consequences of misalignment and lack of a common innovation direction within organizations. This presentation will highlight the importance of a unified innovation process that provides a common language and direction for product teams. It will showcase how a well-defined process can foster a customer-centric culture, streamline value creation, and deliver predictable, impactful innovation outcomes.