Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research

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Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research

Steve Hansen, Phase 5

Originally presented: February 18, 2021
Watch time: 54 minutes

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This webcast will provide Innovation and Product Development and Management professionals with practical knowledge and know how on how to apply and leverage the JTBD framework to succeed in a customer centric way.

About the Presenter

Steve Hansen

A partner at Phase 5, Steve Hansen is the chair of Phase 5’s Data Analytics practice and head of the firm's Minneapolis office.

Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem.

His professional background includes: Lecturer in Innovation in the Peking University Guanghua MBA program, Director of Market Research at Thomson Reuters, and various technology product management roles. Steve is regularly invited to speak at industry events on customer centricity throughout the innovation cycle.

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