TEI 603: Survive the AI revolution of product management – with Bob Cooper, PhD
Chad McAllister
kHUB post date: August 5, 2026
Originally published: August 3, 2026
Read time: 41 minutes
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Every few years, something comes along that people say will change product development forever — anyone remember Extreme Programming? That is only one of many. But, this time, they might be right. AI is now writing code, generating concepts, running analysis, drafting the business case, and writing PRDs — the very work that used to define new product development and management. So what happens to how we build products?
My guest has spent four decades studying what actually drives new product success. He discovered the Stage-Gate process, he’s been called the world’s top innovation management scholar, and this October he’s delivering the keynote at the PDMA annual conference in Atlanta. Today we get a preview of that thinking — how AI is reshaping the way products are conceived, developed, and launched. He is the keynote speaker at the next PDMA's Ignite Innovation Summit Oct 8-9 in Atlanta, GA – details at www.pdmasummit.com.