How Topic Modeling Can Spur Innovation Management
Shaphali Gupta, Soniya Gupta-Rawal, Pooja Shrivastava
kHUB post date: January 2026
Originally published: September 25, 2025 (PDMA JPIM • Vol. 43, Issue 1 • January 2026)
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In an era where mobile applications (apps) struggle for longevity amidst fluctuating download and deletion rates, the emergence of super apps marks a pivotal transformation. A super app is a mobile app-based service aggregator platform that promises extensive value for customers and businesses. While early efforts like Apple's MobileMe and Google Buzz yielded mixed results, generative AI technology now positions super apps as a viable, all-encompassing solution. This study explores the rise of the super app phenomenon and its potential to revolutionize mobile engagement and usage. Underpinned by the human-centered design-thinking approach, comprising desirability, feasibility, and viability elements, this study defines the super app as a multi-dimensional phenomenon and further identifies the key elements needed to develop a successful super app. The study proposes critical factors and a process framework for the successful development and adoption of super apps. The findings reveal that users' market context (emerging vs. developed) and network co-dependence act as important moderating factors influencing the process of super app adoption and customer engagement. The study advances the domain of innovation management and proposes a strategic matrix for managers to plan and align stakeholder engagement activities effectively. The study opens avenues for future research in engagement, value creation, and digital innovation.