Scaling Success: Managing Continuous Improvement for Duke Energy’s Customer Mobile App
PDMA Carolinas | March 11, 2025
Description
This session will provide an overview of Duke Energy’s Customer Mobile App and the approach to managing this mature program as a portfolio of products. It will highlight key features and the value the mobile app delivers to both customers and the company. Additionally, the session will outline the team structure and functional division of product ownership, which enables parallel prioritization of various experiences within the app. This strategic approach allows the company to maximize value delivery through multiple durable teams year over year. Blume Studios is using to create branding around shared experience. Come with questions!
Key Takeaways
- Gain insight into how Duke Energy strategically manages its Customer Mobile App as a portfolio of products to maximize value.
- Understand the key features and benefits of the mobile app for both customers and the company.
- Learn about the team structure and functional product ownership that enables efficient prioritization and continuous improvement across multiple experiences within the app.
About the Speakers
Poonam Rojra
Poonam Rojra, Product Manager at Duke Energy, has five years of experience specializing in digital strategy and mobile applications. She leads the Customer Mobile App, focusing on intuitive solutions that enhance customer engagement and self-service. With a background in Quality Assurance and Product Development, she previously worked on Duke-Energy.com before transitioning to mobile. She holds a master’s degree in business administration from New Delhi, India.
Adam Anderson
Adam Anderson, Product Director at Duke Energy, has over 12 years of experience in Systems Engineering, Distribution Standards Engineering, and Software Product Management. He leads Duke Energy’s customer-facing digital portfolio, including the Customer Mobile App, Duke-Energy.com, and specialty customer portals. Focused on delivering value-driven solutions, he holds bachelor’s degrees in electrical engineering and mathematics from the University of South Carolina and is a licensed Professional Engineer in North Carolina.