Building a Validated Design and Development Strategy
Darren Stoddart
kHUB post date: March 20, 2025
Watch time: 59 minutes
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During this session, we will be working to build consumer-centric design and development plans for both physical and digital products that incorporate feedback loops throughout your pre-development process to reduce risk and accelerate downstream processes. We’ll delve into techniques such as Minimum Viable Products (MVPs), A/B testing, and iterative design sprints to expedite learning and minimize risks. We’ll discuss how you can strike a balance between the waterfall / phase-gate processes and agile methodologies using ideas from the world of Design-Thinking. Ultimately, you will walk away with new tools for developing executable strategies for your design & build phases.
Key Takeaways:
- Define the core principles of consumer-centric design and development for both physical and digital products.
- Understand how to apply techniques like Minimum Viable Products (MVPs), A/B testing, and iterative design sprints to accelerate learning, reduce risk, and optimize downstream processes.
- Recognize strategies for balancing waterfall/phase-gate processes with agile methodologies