Purposeful NPD: Designing Your Product Strategy
kHUB post date: February 25, 2025
Listen time: 60 minutes
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This webinar will explore a novel approach to understand, illustrate and evaluate those earliest inputs to product design and development, so Product Managers can confidently own the product message, means and methods to meet their organization’s strategic outcomes.
For most companies, one of the most important and uncertain tipping points in a product life cycle is the transition from business strategy to product requirements. After all, leadership's key role and responsibility to guide the organization is to articulate a destination, estimate the cost and time for the best path to get there, and provide enough evidence to stakeholders that it's worth the journey. On the other hand, Product Managers are typically put in charge of logistics: Balance the needs and journey of the end user, identify the role of the customer or brokers in the middle, navigate the competitive landscape, assess the technical lift for the team, etc. It’s at this juncture that PMs lead the trade-offs between desirability, feasibility and viability, and comprehend how the cumulative effects of design, engineering, manufacturing, and sales will ultimately make their product’s path to market a success.
Key Takeaways:
- Recognize how to leverage Design Thinking as a key element of early product strategy to drive innovation, enhance customer-centricity, and improve overall new product development.
- Review how PdMs can deploy Design Thinking tenets Desirability (user needs), Feasibility (technical possibilities), and Viability (business goals) early in NPD to properly focus organizational efforts as the product design and development strategy unfolds.
- Discover how companies can consistently create more user-centered, innovative products that better meet customer needs and drive business growth by incorporating Design Thinking elements into product strategy.