How to Buy Market Research

How to Buy Market Research: Becoming a Smarter Client

How to Buy Market Research: Becoming a Smarter Client

Gerry Katz, Applied Marketing Science, Inc.

Originally presented: February 9, 2012
Watch time: 52 minutes

Access the Webcast

Much has been written about how to be a good consultant – what pleases clients and what annoys them. In this highly informative and entertaining on-demand webcast, long-time market researcher Katz turns the tables! You’ll learn about all the things that clients do that drive consultants crazy and actually hurt the quality of the end product they receive. Listen in to learn how to become a smarter purchaser of market research and other kinds of new product development consulting services.

What did you think of this post?

Start a conversation with your peers by posting to our kHUB Discussion board! Browse trending posts and reply to other thought leaders OR start your own discussion by clicking "Post New Message."

Start a Discussion

If you don't have an account with us, create a guest account or become a member today and receive exclusive access to all PDMA member benefits. Please note that both members and non-members are welcome to participate in the kHUB.