How to Buy Market Research: Becoming a Smarter Client
Gerry Katz, Applied Marketing Science, Inc.
Originally presented: February 9, 2012
Watch time: 52 minutes
Access the Webcast
Much has been written about how to be a good consultant – what pleases clients and what annoys them. In this highly informative and entertaining on-demand webcast, long-time market researcher Katz turns the tables! You’ll learn about all the things that clients do that drive consultants crazy and actually hurt the quality of the end product they receive. Listen in to learn how to become a smarter purchaser of market research and other kinds of new product development consulting services.