5 Ways to Build Your Customer into the Front End of Innovation
Gerry Katz, Applied Marketing Science, Inc.
Originally presented: October 29, 2015
Watch time: 57 minutes
Access the Webcast
Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be incredibly rewarding. Customer knowledge and empathy are the essence of the design thinking and lean startup models. Join us to find out about a step-by-step system of tools and activities you can use WITH your customers at the front end of innovation to make sure that you’re developing products that meet real needs.
Customer insights are more than just a great basis for innovation. Those same insights can help you communicate and get support for your new product ideas. This session will help you prepare for validated idea generation for innovation with a solid system and plan that will increase your likelihood of success.
This webcast will be relevant to individuals who are charged with ideating and developing new products, particularly those in smaller teams with fewer resources. This will also be relevant to their immediate team members, including those in marketing research/insights functions.
About the Presenters
Darin Eich, Ph.D. is the author of Innovation Step-by-Step: How to Create & Develop Ideas for your Challenge, an expert Innovation Trainer, facilitator, keynote speaker & the founder of InnovationLearning.org. Jane Boutelle is a marketing leader with deep experience in software product management and in marketing technology and products and services. She is a strong communicator and strategist. She is the CMO and co-founder of Digsite, a qualitative research platform for creating “virtual focus groups” to get in-depth customer input.