Crowd vs Expert Product Discovery and Ideation
Dave Sharrock, Founder and CEO, IncrementOne
kHUB post date: February 4, 2026
Originally presented: January 22, 2026
Watch time: 60 minutes
Access the Webcast
Product innovation is tough.
If you’re a follower trying to close the gap, how do you keep pace with your competition?
If you’re the market leader, how do you stay ahead of the market?
And if you want to create the market, how do you uncover the next unanticipated product?
In this session, we’ll explore innovation—specifically, the difference between product innovation and process innovation. We’ll begin with ideas around product ideation and discovery, challenging ourselves to think about where great ideas come from: what we can learn from experts and what we can learn from crowds.
We’ll examine different approaches to understanding requirements and uncovering unarticulated needs—the unknown unknowns that make strong product offerings truly compelling.
Key Takeaways:
- Uncover the benefits and strengths of expert (or individual) discovery and ideation vs. crowd-based discovery and ideation.
- Discover different methods for product ideation and product discovery using experts and crowds.
- Learn how to leverage the power of the crowd when exploring an unknown product space.
About the Presenter
Dave Sharrock, PhD, MBA, is an internationally recognized authority on agility, product strategy, and organizational transformation. As Founder and CEO of IncrementOne and co-host of the Definitely, Maybe Agile podcast, Dave brings pragmatic wisdom and compelling storytelling to the forefront of modern business challenges. With credentials as a Certified Enterprise Coach (Emeritus) and Certified Scrum Trainer, Dave has guided transformational change across some of the world's most complex organizations, including HSBC, Best Buy, and the Government of Canada. His consulting and coaching practice spans enterprises, governments, and high-velocity startups, where he helps leaders navigate complexity and deliver sustainable value.
Dave's expertise bridges systems thinking, leadership development, and innovation—challenging organizations to move beyond rigid processes toward true adaptability in an ever-changing world. As a sought-after international speaker, he translates complex concepts into actionable insights that resonate with C-suite executives and practitioners alike. Through his podcast, Dave explores the nuances of agile transformation with candid conversations that cut through industry buzzwords to reveal what actually works. His approach combines deep theoretical understanding with hard-won practical experience, enabling organizations to build genuine capability rather than simply adopt frameworks. Whether keynoting conferences, coaching executive teams, or leading organizational transformations, Dave's impact stems from his ability to see patterns others miss and articulate pathways forward that honor both business realities and human potential.