The What & Why of Continuous Discovery
PDMA St. Louis | June 8, 2021
Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. In this talk, we’ll explore the key differences between project- based discovery and continuous discovery and give your team a clear benchmark to aspire to.
- Understand the difference between project-based discovery and continuous discovery.
- Learn the habits of a successful continuous discovery team.
- Get a clear benchmark to aspire to and measure progress against.
About the Presenter
Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises and has taught over 6500 product people core discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits and blogs at ProductTalk.org.