Your Next Big Idea Might Fail–Here’s How to Make Sure it Doesn’t
PDMA Minnesota | April 16, 2025
Description
Product managers constantly face new opportunities—new markets, new features, new products. But how do you know which ones are worth pursuing?
Too often, PMs jump into execution without rigorous evaluation, or struggle to get buy-in from leadership because they lack structured analysis.
This session will introduce two powerful frameworks—Real-Win-Worth and Core-Adjacency—to help product managers assess innovation opportunities with confidence.
About the Speaker
Chad Eckes
As an independent consultant since 2008, Chad has served over 40 clients across 90+ short- and long-term engagements, helping those clients achieve their growth goals through improved go-to-market strategies, voice-of-the-customer intelligence, sales enablement, and marketing effectiveness. Chad’s projects have included work in artificial intelligence (AI), e-commerce, mobile applications, robotic process automation (RPA), healthcare IT, streaming video, higher education, supply chain and manufacturing.
Prior to becoming an independent consultant, Chad worked in senior leadership roles within 3M Company and Accenture.
Chad holds an undergraduate degree in economics and mathematics from Northwestern University and an MBA from the MIT Sloan School of Management. He is also a certified Pragmatic Institute™ product manager.