Using the Working Backward Framework to Create High Confidence Product Features
PDMA St. Louis | January 11, 2024
Working Backwards is a product framework developed at Amazon to de-risk customer focused products. Learn how to write a working backwards document to build rigor in customer obsession, critical product thinking, risk understanding and cross functional management.
- General understanding of the Working Backwards philosophy and why it works
- High Level Do’s and Don’ts in developing your document
- How to gain company buy in for your vision
About the Speakers
Jenn Bordner has been practicing Product Management for over 10 years in San Francisco. Her products can be experienced at retailers like Gap, Inc and Grove Collaborative. Jenn is a passionate and dedicated product leader who builds business areas by deeply exploring customer problems and applying innovative technology solutions that yield meaningful revenue growth.