Comparing Product Launch in Different Industries: A Panel Discussion
PDMA St. Louis | September 13, 2022
A product launch is a product launch, right? In some ways, maybe. The lines between industries are blurring now more than ever, and in a market squeezed by supply chain challenges and consumer fear, you need to get it right. Join us for a panel discussion comparing product launch in three different industries: Medical Devices, Pharmaceuticals, and Consumer Packaged Goods. In addition to differences, we will also highlight commonalities and how to leverage them across industries, potential pitfalls to overcome, and the ways technology is influencing product development and launch. In this interactive session, you can help shape the discussion by participating in a survey that will inform the key topics.
Learning Objectives:
- How do you shape your product development efforts to reflect how technology is changing products across industries.
- Understand commonalities and differences of product launches across industries
- Explore how to shape product development efforts by applying new technology tools
About the Presenter
Stacy Heuer
Stacy Heuer is a Principal Consultant at Integrated Project Management Company (IPM). She has a B.S in Food Science from Purdue University with over 25 years of program & project management experience focusing on new product development from Discovery through launch in the Consumer-Packaged Goods (CPG) industry. Stacy has been PMP certified since 2006 and certified as a New Product Development Professional (NPDP) by Product Development and Management Association since 2010.
Veronica Lindop
Veronica Lindop is a Principal Consultant at Integrated Project Management Company (IPM). She has a Masters in Pharmacology from the University of Bath and an MPhil in Immunology from the University of Cardiff, with over 12 years of experience in project management focusing on life sciences product development and business technology. Veronica is PMP certified and a certified SAFe Scrum Master.
Ian Pudge
Ian Pudge is a Principal Consultant at Integrated Project Management Company (IPM), with a focus on Pharmaceutical and Medical Device Commercialization. He has a Bachelors in Engineering Chemistry and a Masters in Chemical Engineering from Queen’s University in Canada. With over 20 years’ experience in Pharma and Medical Devices, he has been involved in all aspects of both industries. Ian is also PMP certified.
Drew Hazlett
Drew Hazlett is a Director of Operations at Integrated Project Management Company (IPM). He is responsible for IPM’s Business Technology services and their internal Center of Excellence. He has a Bachelors of Civil & Environmental Engineering from the University of Dayton. Drew also served in the military officer in the US Army and is PMP certified.