Product Playbook: Innovation Games → that Amplify the Power of Your PlaybookThe What & Why of Continuous Discovery
PDMA St. Louis | July 13, 2021
The three hardest things Product Owners must get right are also the hardest to do well: continuous customer discovery, creating alignment among your stakeholders and getting your business model right. Product Owners who have a product playbook and leverage Innovation Games - a simple collection of frameworks - dramatically increase the odds of delivering on the outcomes that matter.
In this session, learn how to use Innovation Games to create your own product playbook and delight your customers with a product that has real business impact.
- Review the purpose and contents of a Product Playbook
- Learn how Innovation Games make online / remote customer discovery engaging and impactful
- See examples of Innovation Games you can use in your own organizations to create stakeholder alignment
About the Presenter
Laura Caldie is the SVP of Sales at Applied Frameworks and is a Certified ScrumMaster, Certified Scrum Product Owner and SAFe5 Program Consultant. For almost a decade, Laura worked with Luke Hohmann, the author of the book Innovation Games®, to uncover customer needs, develop product roadmaps and increase strategic alignment across enterprises of all sizes.
Laura’s enthusiasm and skill in teaching people how to use collaboration frameworks to better understand customer needs is infectious. Laura brings her energy and years of experience with Luke to every class. Students appreciate that Laura uses all the techniques that she teaches and easily shares her experiences with every class.