Seeing the Elephant in the Room: A Fresh Look at the Power of Taking a Deep Dive on Revealing the Customer Journey

PDMA St. Louis | January 18, 2022

Have you ever had a big, hairy problem or challenge that not everyone around you recognized? Have you ever seen something very clearly from multiple angles, yet everyone around you could only see it from their own paradigm? Well, Jennifer Elliott from McGraw Hill will share her story of 'zooming out' and seeing the customer journey for the big beast it was that needed taming. Join us for this lesson and discussion on taking a fresh view on the customer journey and realigning teams to get better results.

About the Presenter

Jennifer Elliott currently serves as a Sr. Technical Product Manager for McGraw Hill, previously served as the Data Analytics Product Manager for Franklin Covey Education, and prior to that worked as an educator in K8 settings. Her experiences as a classroom teacher and school administrator, coupled with her previous roles in human resources and sales, uniquely equip her to work on digital products and services from inception through release cycles. Her portfolio of work speaks to her passion for leadership and learning for students across the globe.