Valuing The Customer: Wagile Product Development

Valuing The Customer: Wagile Product Development

PDMA Carolinas | June 15, 2021

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Do your new products launch with mediocre market reception? If so, your innovation process might be to blame. Traditional waterfall processes become bureaucratic while Agile systems have not delivered on their promises, either. New product development fails due to poor product designs and misunderstanding of the markets.

Enter “WAGILE” New Product Development. WAGILE is a hybrid product development process that engages customers throughout the product design cycle while ensuring project execution meets internal requirements for scope, schedule, and budget. Implementing WAGILE leads to increased collaboration between the project team and potential customers as well as reducing time-to-market. All these factors result in higher success rates for your innovation system, enhanced profitability, and greater recognition.

In this session, you will learn how to implement a WAGILE product development process in your organization quickly and easily.

Learning Objectives:

  1. Identify appropriate innovation processes
  2. Learn new ways to engage customers throughout the development cycle
  3. Enhance team collaboration leading to faster market launches

About the Presenter

Teresa Kowal

Teresa Jurgens-Kowal is passionate about innovation. She is an author, mentor, coach, and trainer. Teresa founded Global NP Solutions in 2009 to help individuals and organizations learn, adopt, transform, and sustain innovation. She enjoys helping people reach their highest levels of success with innovation. Teresa’s consulting clients include a full spectrum of large industry corporations to entrepreneurs seeking to launch new products. She coaches executives and managers to improve innovation performance using a variety of work style assessments and customized tools. Teresa frequently presents keynotes and breakouts locally and nationally on her favorite topics of innovation, design thinking, and product development.

As a Registered Education Provider (REP) with the Product Development and Management Association (PDMA), Teresa is the co-editor of the recently released 2nd edition of the PDMA Body of Knowledge. She published a chapter on leading virtual teams for innovation projects with the Virtual Team Model (VTM) (October 2018, Leveraging Constraints for Innovation). She has recently released The Innovation ANSWER Book, a comprehensive guide to building innovation leadership. The companion, The Innovation Question Book, is scheduled for released early 2021.

Prior to founding Global NP Solutions, Teresa worked in R&D, technology and marketing management, and as an internal innovation expert at ExxonMobil Chemical Company. She has degrees in Chemical Engineering from the University of Washington (PhD) and University of Idaho (BS), and an MBA from West Texas A&M University. Teresa lives in Southeast Texas and enjoys bicycling and scrapbooking.

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