PDMA Carolinas: How to Win with Services


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How To Win With Services! Let’s face it, services are different! While some aspects of service design and development have matured, firms struggle to produce winning services -- services that produce revenue and drive actual business outcomes. In “How to Win With Services,” The Service Design Group will show critical tools and demonstrate techniques necessary to cultivate a pipeline of service innovations; build, test and refine services; and launch and manage a portfolio of winning services.

About the Presenter

Patrick McGowanPatrick McGowan is a service design, management and innovation specialist. Patrick is the Founder and Managing Principal of The Service Design Group, the premier service design consultancy in the United States, which provides Service Innovation and Portfolio Management as a service to industry leading business-to-business enterprises.

Patrick has a blended background in user experience and strategic management and he holds a B.A. Design from NC State’s College of Design and an MBA from the University of North Carolina’s Kenan-Flagler Business School. He has developed innovative experiences across multiple industries and is recognized with over 20 patents.

Patrick is regularly featured as a speaker in the US and Europe on customer experience and service design. In addition to his professional work, Patrick regularly teaches and lectures on service innovation and management at leading design and MBA programs. He also serves as an entrepreneurship coach to executive MBAs at UNC Kenan-Flagler, is an advisor to local startups, sits on the NC State College of Design Leaders Council, and is a member of the Gregg Museum board.

Event sponsored by The Service Design Group