PDMA CAROLINAS | VIRTUAL EVENT | JULY 27, 2020
How might we disrupt the experience of buying a shower door? Pat Boehnen with Predicta and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents. Innovation teams can accelerate growth, allowing traditional product teams to focus on operations. We will provide relevant examples of categories that have been reinvented, organizational models that work, and how external partnerships can accelerate speed to market.
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About the Presenters
Patrick Boehnen, Vice President of Marketing at Predicta
Patrick Boehnen is a proven contributor to the vitality and success of top-tier organizations based upon strong business acumen, adaptive strategic thinking, sound analytics and a deep competitive drive. He has a notable record of success that includes identifying and taking new business opportunities to market, developing breakthrough new products, defining and implementing robust commercialization plans, outlining detailed strategic plans and establishing long term customer relationships that have resulted in increased sales, gross margin improvements, and overall market share growth. Pat has a keen understanding of channel, customer, and consumer requirements as the backdrop for identifying new product opportunities and category development. His outstanding presentation and communication skills have afforded him the ability to effectively communicate to a broad range of customers and executive management levels.
Ty Hagler, Principal at Trig
As a career industrial designer and innovation practitioner, Ty Hagler has managed hundreds of new product development programs through to commercialization. Once an intrapreneur within Home Depot, leveraging an Olympic Job Opportunities Program sponsorship to create new product development capabilities within the retailer – then lead the portfolio of internal new product programs. While at Home Depot, Ty was exposed to many leading product development firms like IDEO, which inspired the early business model for Trig. Development plans for Trig were further refined during his graduate studies at the NC State evening MBA program, which has been described by one client as a highly effective disruptive business model that competes at the same level as top-tier consulting firms.